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Content Management in the Age of
        User Participation
              John Eckman
       Sr. Director, Optaros Labs

          Web Content 2008
           June 18th, 2008
Spaces for Content, Interaction
                         We join spokes together in a wheel,
                         but it is the center hole
                         that makes the wagon move.

                         We shape clay into a pot,
                         but it is the emptiness inside
                         that holds whatever we want.

                         We hammer wood for a house,
                         but it is the inner space
                         that makes it livable.

                         We work with being,
                         but non-being is what we use.
                             - Tao Te Ching, Chapter 11
                         http://academic.brooklyn.cuny.edu/core9/phalsall/texts/taote-
                               v3.html#11
Content Management: For Professionals Only?
Special Permissions for Authors, Editors
How are users participating?
• Blogs (comments, trackback)
How are users participating?
 Blogs
 Microblogging
How are users participating?
 Blogs
 Microblogging
 Wikis
How are users participating?
 Blogs
 Microblogging
 Wikis
 User Contributed Content
 (Photos, Videos, News)
How are users participating?
 Blogs
 Microblogging
 Wikis
 User Contributed Content
 (Photos, Videos, News)
 Social Networking
How are users participating?
 Blogs
 Microblogging
 Wikis
 User Contributed Content
 (Photos, Videos, News)
 Social Networking
 Collaborative Filtering
How are users participating?
 Blogs
 Microblogging
 Wikis
 User Contributed Content
 (Photos, Videos, News)
 Social Networking
 Collaborative Filtering
 Tagging, Folksonomy
Contrary to what you may
have heard, there is still a
role for the content
management
professional in the age
of participation
Social Control
    Social mechanisms
●

    which regulate human
    behavior
    Internalization of
●

    norms and values
    External sanctions
●


        Reward
    –

        Punishment
    –
Library: Orderly, Quiet, Non-Participatory
Coffehouse: Polite, Conversational
Mardi Gras: Laissez les bon-temps roulez!
http://bokardo.com/archives/psychology-of-social-design-talk/
Loose Structures Encourage Participation
Someone's Gotta Drive the Bus
Terms of Service
    Regulate Behavior
●


    But over-reliance on
●

    TOS is dangerous
    Avoid Surprises
●


    Social Norms more
●

    effective than explicit
    regulations
    Code is Law
●
Must Cover
                                       Privacy                     Appropriate
    Ownership                      ●                           ●
●

                                                                   Behavior
                                           What you won't do
                                       –
        User Contributed Content
    –

                                           What they can't
                                       –
        Rights to Reuse                                                Sanctions for bad behavior
    –                                                              –
                                           do
                                                                       Guidelines/Process of
                                                                   –
                                                                       appeal
Identity
    Anonymity can lead
●

    to bad behavior
    That bad behavior is
●

    worse in the
    aggregate
    Reputation is a strong
●

    curb on bad behavior




                             You wanna go . . . where everybody knows your name
Initial Inertia: The Empty Dancefloor
                   Initial Scale
It's OK to “Seed” Content
Rapid Growth
    Control growth
●


    Registrations, Invites
●


    “Exclusivity for
●

    Everyone”
Failure is Visible
    “That place is so crowded
●

    no one goes there
    anymore” - Yogi Berra
    Remember Friendster?
●



    Plan for wild success,
●


    spend for moderate
    success
Everyone Loves Exclusivity
Moderation
    Unmoderated
●


    Meta-moderated
●


    Community
●

    moderated
    Post-moderated
●


    Fully moderated
●
Man: Well, what've you got?
Waitress: Well, there's egg and bacon; egg sausage and bacon; egg and spam; egg bacon and
  spam; egg bacon sausage and spam; spam bacon sausage and spam; spam egg spam
  spam bacon and spam; spam sausage spam spam bacon spam tomato and spam; Spam
  spam spam spam ...spam spam spam egg and spam; spam spam spam spam spam spam
  baked beans spam spam spam ...or Lobster Thermidor a Crevette with a mornay sauce
  served in a Provencale manner with shallots and aubergines garnished with truffle pate,
  brandy and with a fried egg on top and spam.
Wife: Have you got anything without spam?
Waitress: Well, there's spam egg sausage and spam, that's not got much spam in it.
Spam
    Keep out the Bots                            Registration wall
●                                            ●



         CAPTCHA (Completely Automated                Higher barrier to entry for bad and
     –                                            –
         Turing Test To Tell Computers and            good alike
         Humans Apart)
                                                      Creates spam registrations as bots
                                                  –
         CAPTCHA-like interfaces                      register
     –

    Watch for specific behaviors                 Constant vigilance and moderation
●                                            ●



         Akismet, Mollom                              With community help – flag as
     –                                            –
                                                      spam, flag as inappropriate
         Spam-Protection-by-Obscurity
     –
         (non-obvious field names)
               but remember accessibility
           ●
Client Case Study: Endeca
Building a partner community for innovation
                                                                  The Challenge:

                                                                  • Create an online knowledge-sharing and
                                                                    collaboration community for employees, customers,
                                                                    and partners
                                                                  • Provide controlled access to thousands of technical
                                                                    documents, best practices, code samples, case
                                                                    studies, and other content
                                                                  • Address department-specific requirements for
                                                                    metadata and content approval
                                                                  • Support future initiatives for interaction and
                                                                    participation
                                                                  • Meet a 13-week deadline


                                                                                            Assembly Highlights:
                                                                    “The solution that
                                                                                              180 users the first day, 360 the first
                                                                   Optaros assembled
                                                                                               week, more than 1000 the first
                                                                  for us lets us interact      month
                                                                   with our audiences
                                                                                              Site integrates portal, content, and
                                                                  with speed, flexibility
   The Company:                                                                                blog servers with a seamless user
                                                                  and differentiation.”        interface
    • Endeca Technologies, a next-generation information access                               Content is personalized to match
      company                                                                                  user preferences
                                                                                              Content approval rules can be
    • Information access platform is used by many leading
                                                                                               adjusted for each department
      companies and government agencies
                                                                         - Colby Dyess        Reusable assembly for internal
    • Headquarters in Cambridge, MA, USA and operations                                        Endeca community (e.g. blogging,
                                                                        Product Manager
      worldwide                                                                  Endeca        Wiki)
Client Case Study: Endeca
Building a partner community for innovation (Cont’d)
                                                                   Flexibility:
                                            “By offering our
     Key Components:
                                             customers and
                                          partners a seamless          Enterprise 2.0 open source assembly designed for
     Client Preferred Component              way to educate             Endeca’s needs and preferences
      Endeca Search Engine
                                            themselves and
                                         interact with peers we        Content approval rules are adjustable for individual
     Open Source Software                are creating loyalty to        departments using Alfresco's embedded JBPM workflow
     Web Presentation:                       the site and to            engine
      Liferay Portal [JSR-168]                 Endeca.”
                                                                       Enterprise 2.0 stack can be leveraged and reused for
      Forums: Liferay Forums
                                                                        Endeca’s internal community site
                                                - Colby Dyess
      Alfresco: Content
                                                                   Differentiators:
       Presentation [JSR- 170]                 Product Manager
                                                                       Loose assembly architecture allows easy replacement of
                                                        Endeca
                                                                        pluggable modules and the ability to experiment
      Additional AJAX integration
       with script.aculo.us, prototype
                                            “Endeca customers
      DWR (Direct Web Remoting)
                                                                   Differentiation:
                                         and partners have been
       toolkit for javascript
                                             the driving force
      Blogs: Wordpress                                                Vibrant online community builds stronger relationships
                                          behind our initiatives
                                                                        with customers and partners
                                               to encourage
                                           relationship building
     Web Services:
                                                                       Users can access thousands of technical documents,
                                         and the open exchange
      Used to integrate Liferay with                                   tools and utilities, code samples, case studies and other
                                             of ideas and best
       Alfresco                                                         content
                                          practices. EDeN is the
                                           culmination of these
     Back-end Components:
                                                                       Metadata tags identify relevant search content to match
                                                 efforts…”
      Alfresco content repository                                      user profile
      JBoss Application Server
                                                                       Social networking and knowledge-sharing for e-business
      Red Hat Directory Server                                         (blogs for executives and technical staff, feedback,
                                                - Colby Dyess
       (LDAP) for user and group                                        forums)
                                               Product Manager
       management                                       Endeca
                                                                       New participation and collaboration features coming soon
Endeca EDeN Architecture
                               Presentation Services
                             


                               RSS Portlet
                             


                               Forums Portlet
                             


                               Custom Search Portlets
                             


                               Custom Alfresco Portlets
                             




                                                           SOAP WS
                                                      Site-wide Search
                                                     


                                                      Guided Navigation
                                                     
            LDAP   SOAP WS
                                                      Content Spotlighting
                                                     




                                                                             JDBC
                                        JDBC

                                                                                    CTO Blog
                                     Custom Content Model                           
                                   


                                                                                    Employee
                                     Advanced Workflow                              
                                   

 User Profiles

                                                                                    Blogs
                                     Custom Actions
                                   

 Preferences

                                     Minor Web Client Cust.
                                   


                                     All File-based Content
                                   




       Batch Job
“Professional” content and
●

    “Amateur” content in one
    place
    Higher ad revenue sales for
●

    mixture than for pure UGC
    Conversations are two way
●



    Automatic list generation
●


    based on user activity is
    UGC!
         Most recommended
     –

         Most viewed
     –

         Most shared
     –

         Recent comments
     –
Calls to action guide user
●

    behavior
    Remember “Code is law” - guide
●


    behavior through enabling
    technology
    It may be necessary to seed
●


    content
Case study: Local Online Community Site

Challenge
• Create new website that would
  become a primary channel for
  building community in the local
  Chicago market
• Leverage content produced by
  radio staff as well as content
  submitted by the audience
Solution
• Assembly leveraged community,
  content management, and media
  integration components of Drupal
  CMS
Highlights
• Web site is not just an add-on to
  a radio station, but provides the
  primary community experience
• Enables a collage of
  commentaries, personal stories,
  local satire, music and other
  content originally uploaded to the
  Web site.
Case Study: Syndicated Community

Community Features:

    Comments
●


    Rankings
●


    Top Commented
●


    Top Emailed
●


    Top 10
●


    Today’s Rankings
●


    Feedback
●


    Email a friend
●


    Social Bookmark
●

Platform:

    Symfony (PHP)
●


    MySQL
●


    JQuery
●
Drupal -> Facebook

      Wider distribution
  ●



      Bring content to where
  ●


      audiences are, not
      audiences to where
      content is
      Drupal module makes this
  ●


      easy
      Can be extended to other
  ●


      networks
Same posts, in Drupal Format
Wordpress <-> Facebook


                         Comments pooled
                     ●

                         between Wordpress
                         and Facebook
                         audiences
                         Custom theme =
                     ●


                         easily adapted for
                         brand look & feel
                         Blogosphere meets
                     ●


                         Social Network
                         Interactions in
                     ●

                         context
Same content in Wordpress
(www.openparenthesis.org)
What's Next?
    RingSide Networks                OpenID
●                                ●


    Open Social                      OAuth
●                                ●


        Sun Project SocialSite       XFN / FOAF
    –                            ●


        Apache Shindig
    –
                                     hCard
                                 ●

    fbOpen
●
                                     XRDS
                                 ●

    Google
●
                                     XMPP
                                 ●
    FriendConnect
    DiSO
●
Thanks!
John Eckman
jeckman@optaros.com
http://www.openparenthesis.org/
http://www.optaros.com/user/jeckman/
http://twitter.com/jeckman
Photo Credits

  1.    Transparent Teapot:                                                   23.Terms of Service: http://wordpress.com/tos/
        http://flickr.com/photos/59683764@N00/1258264231/                     24.Terms of Service:
  2.    Teapot Pottery: http://flickr.com/photos/quinn/14242449/              http://stockcharts.com/help/doku.php?id=support:terms_of_service
  3.    CMS Vendor Map: http://www.cmswatch.com/vendormap/                    25. Must Cover: http://www.flickr.com/photos/66164549@N00/2162663143/
  4.    Main Professional Building:                                           26. Cheers: http://www.tvrage.com/Cheers; Dog:
        http://flickr.com/photos/davehogg/144100828/                          http://www.cartoonbank.com/product_details.asp?sitetype=2&sid=22230
  5.    No Access: http://www.flickr.com/photos/jbennett/10859606/            27. Dancefloor: http://www.flickr.com/photos/joeshlabotnik/529655787/
                                                                              28. Seeds:http://www.flickr.com/photos/lollyknit/458912525/
        Web 1.0/2.0: http://web2.wsj2.com
  6.
                                                                              29. Growth: http://www.flickr.com/photos/anniemole/63845419/
  7.    Blogs: www.openparenthesis.org, www.eosdirectory.com, technorati
                                                                              30. Twitter New Friendster?:
        state of the blogosphere reports
                                                                              http://www.ajcronk.com/2008/02/24/twitter-is-the-new-friendster/
  8.    Microblogging: twitter, twittux, pownce
                                                                              31. Rue La La: http://www.ruelala.com/
  9.    Wikis: Wikipedia, Optaros Internal Wiki
                                                                              32. Moderation: http://www.flickr.com/photos/ozzzie/507605060/
  10.   Video, Photos, News: CNN iReport, Flickr, YouTube
                                                                              33. Moderate Moderation: http://www.flickr.com/photos/johnjoh/520897789/
  11.   Social Networks: facebook, linkedin
                                                                              34. Spam Skit: http://en.wikipedia.org/wiki/Spam_(Monty_Python)
  12.   Collaborative Filtering: newsvine, digg
                                                                              35. Spam Truck: http://www.flickr.com/photos/mulad/264285948/
  13.   Tagging/Folksonomy: ma.gnolia, del.icio.us
                                                                              36. Case Study, Optaros
  14.   Grownups Obsolete: http://flickr.com/photos/nietsdoener/1091201075/
                                                                              37. Case Study, Optaros
  15.   Beer Pitcher: http://flickr.com/photos/gerardniemira/133918277/
                                                                              38. Endeca EdeN: http://eden.endeca.com/
  16.   Library: http://www.flickr.com/photos/chainsawpanda/170652816/
                                                                              39. Endeca EdeN: http://eden.endeca.com/
  17.   Coffeehouse: http://www.flickr.com/photos/stevecadman/188227943/
                                                                              40. Endeca EdeN: http://eden.endeca.com/
  18.   Mardi Gras: http://www.flickr.com/photos/darinmarshall/17876483/
                                                                              41. Endeca EdeN: http://eden.endeca.com/
  19.   Lewin's Equation: http://bokardo.com/archives/psychology-of-social-
                                                                              42. REMTour: http://tour.remhq.com/
        design-talk/
                                                                              43. Optaros Intranet (Not public)
  20.   Chalkboard: http://www.flickr.com/photos/mike-burns/424768890/
                                                                              44. Corporate Social network (not public)
  21.   WikiWiki Bus:
        http://en.wikipedia.org/wiki/Image:HNL_Wiki_Wiki_Bus.jpg              45. Home Remedies: http://homeremedies.prevention.com/
  22.   Legal Notice on Beach:                                                46. Home Remedies: http://homeremedies.prevention.com/
        http://www.flickr.com/photos/jurvetson/2017134/                       47. Chicago Public Radio, Vocalo.org
                                                                              48. Chicago Public Radio, Vocalo.org
                                                                              49. Hearst Digital Comics Kingdom, TimesUnion.com/comics
                                                                              50. http://www.TimesUnion.com/comics
This presentation licensed under a Creative                                   51. http://apps.facebook.com/optaros-blogs
Commons Attribution-Share Alike License                                       52. http://www.optaros.com
                                                                              53. http://apps.facebook.com/openparenthesis
                                                                              54. http://www.openparenthesis.org
                                                                              55. <none>
                                                                              56. Joy: http://www.icanhashotdog.com

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Upload Tag Share Discuss: Content Management in the Age of User Participation

  • 1. Upload, Tag, Share, Discuss: Content Management in the Age of User Participation John Eckman Sr. Director, Optaros Labs Web Content 2008 June 18th, 2008
  • 2. Spaces for Content, Interaction We join spokes together in a wheel, but it is the center hole that makes the wagon move. We shape clay into a pot, but it is the emptiness inside that holds whatever we want. We hammer wood for a house, but it is the inner space that makes it livable. We work with being, but non-being is what we use. - Tao Te Ching, Chapter 11 http://academic.brooklyn.cuny.edu/core9/phalsall/texts/taote- v3.html#11
  • 3.
  • 4. Content Management: For Professionals Only?
  • 5. Special Permissions for Authors, Editors
  • 6.
  • 7. How are users participating? • Blogs (comments, trackback)
  • 8. How are users participating? Blogs Microblogging
  • 9. How are users participating? Blogs Microblogging Wikis
  • 10. How are users participating? Blogs Microblogging Wikis User Contributed Content (Photos, Videos, News)
  • 11. How are users participating? Blogs Microblogging Wikis User Contributed Content (Photos, Videos, News) Social Networking
  • 12. How are users participating? Blogs Microblogging Wikis User Contributed Content (Photos, Videos, News) Social Networking Collaborative Filtering
  • 13. How are users participating? Blogs Microblogging Wikis User Contributed Content (Photos, Videos, News) Social Networking Collaborative Filtering Tagging, Folksonomy
  • 14. Contrary to what you may have heard, there is still a role for the content management professional in the age of participation
  • 15. Social Control Social mechanisms ● which regulate human behavior Internalization of ● norms and values External sanctions ● Reward – Punishment –
  • 16. Library: Orderly, Quiet, Non-Participatory
  • 18. Mardi Gras: Laissez les bon-temps roulez!
  • 22. Terms of Service Regulate Behavior ● But over-reliance on ● TOS is dangerous Avoid Surprises ● Social Norms more ● effective than explicit regulations Code is Law ●
  • 23.
  • 24.
  • 25. Must Cover Privacy Appropriate Ownership ● ● ● Behavior What you won't do – User Contributed Content – What they can't – Rights to Reuse Sanctions for bad behavior – – do Guidelines/Process of – appeal
  • 26. Identity Anonymity can lead ● to bad behavior That bad behavior is ● worse in the aggregate Reputation is a strong ● curb on bad behavior You wanna go . . . where everybody knows your name
  • 27. Initial Inertia: The Empty Dancefloor Initial Scale
  • 28. It's OK to “Seed” Content
  • 29. Rapid Growth Control growth ● Registrations, Invites ● “Exclusivity for ● Everyone”
  • 30. Failure is Visible “That place is so crowded ● no one goes there anymore” - Yogi Berra Remember Friendster? ● Plan for wild success, ● spend for moderate success
  • 32.
  • 33. Moderation Unmoderated ● Meta-moderated ● Community ● moderated Post-moderated ● Fully moderated ●
  • 34. Man: Well, what've you got? Waitress: Well, there's egg and bacon; egg sausage and bacon; egg and spam; egg bacon and spam; egg bacon sausage and spam; spam bacon sausage and spam; spam egg spam spam bacon and spam; spam sausage spam spam bacon spam tomato and spam; Spam spam spam spam ...spam spam spam egg and spam; spam spam spam spam spam spam baked beans spam spam spam ...or Lobster Thermidor a Crevette with a mornay sauce served in a Provencale manner with shallots and aubergines garnished with truffle pate, brandy and with a fried egg on top and spam. Wife: Have you got anything without spam? Waitress: Well, there's spam egg sausage and spam, that's not got much spam in it.
  • 35. Spam Keep out the Bots Registration wall ● ● CAPTCHA (Completely Automated Higher barrier to entry for bad and – – Turing Test To Tell Computers and good alike Humans Apart) Creates spam registrations as bots – CAPTCHA-like interfaces register – Watch for specific behaviors Constant vigilance and moderation ● ● Akismet, Mollom With community help – flag as – – spam, flag as inappropriate Spam-Protection-by-Obscurity – (non-obvious field names) but remember accessibility ●
  • 36. Client Case Study: Endeca Building a partner community for innovation The Challenge: • Create an online knowledge-sharing and collaboration community for employees, customers, and partners • Provide controlled access to thousands of technical documents, best practices, code samples, case studies, and other content • Address department-specific requirements for metadata and content approval • Support future initiatives for interaction and participation • Meet a 13-week deadline Assembly Highlights: “The solution that  180 users the first day, 360 the first Optaros assembled week, more than 1000 the first for us lets us interact month with our audiences  Site integrates portal, content, and with speed, flexibility The Company: blog servers with a seamless user and differentiation.” interface • Endeca Technologies, a next-generation information access  Content is personalized to match company user preferences  Content approval rules can be • Information access platform is used by many leading adjusted for each department companies and government agencies - Colby Dyess  Reusable assembly for internal • Headquarters in Cambridge, MA, USA and operations Endeca community (e.g. blogging, Product Manager worldwide Endeca Wiki)
  • 37. Client Case Study: Endeca Building a partner community for innovation (Cont’d) Flexibility: “By offering our Key Components: customers and partners a seamless  Enterprise 2.0 open source assembly designed for Client Preferred Component way to educate Endeca’s needs and preferences  Endeca Search Engine themselves and interact with peers we  Content approval rules are adjustable for individual Open Source Software are creating loyalty to departments using Alfresco's embedded JBPM workflow Web Presentation: the site and to engine  Liferay Portal [JSR-168] Endeca.”  Enterprise 2.0 stack can be leveraged and reused for  Forums: Liferay Forums Endeca’s internal community site - Colby Dyess  Alfresco: Content Differentiators: Presentation [JSR- 170] Product Manager  Loose assembly architecture allows easy replacement of Endeca pluggable modules and the ability to experiment  Additional AJAX integration with script.aculo.us, prototype “Endeca customers  DWR (Direct Web Remoting) Differentiation: and partners have been toolkit for javascript the driving force  Blogs: Wordpress  Vibrant online community builds stronger relationships behind our initiatives with customers and partners to encourage relationship building Web Services:  Users can access thousands of technical documents, and the open exchange  Used to integrate Liferay with tools and utilities, code samples, case studies and other of ideas and best Alfresco content practices. EDeN is the culmination of these Back-end Components:  Metadata tags identify relevant search content to match efforts…”  Alfresco content repository user profile  JBoss Application Server  Social networking and knowledge-sharing for e-business  Red Hat Directory Server (blogs for executives and technical staff, feedback, - Colby Dyess (LDAP) for user and group forums) Product Manager management Endeca  New participation and collaboration features coming soon
  • 38. Endeca EDeN Architecture Presentation Services  RSS Portlet  Forums Portlet  Custom Search Portlets  Custom Alfresco Portlets  SOAP WS Site-wide Search  Guided Navigation  LDAP SOAP WS Content Spotlighting  JDBC JDBC CTO Blog Custom Content Model   Employee Advanced Workflow   User Profiles  Blogs Custom Actions  Preferences  Minor Web Client Cust.  All File-based Content  Batch Job
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. “Professional” content and ● “Amateur” content in one place Higher ad revenue sales for ● mixture than for pure UGC Conversations are two way ● Automatic list generation ● based on user activity is UGC! Most recommended – Most viewed – Most shared – Recent comments –
  • 46. Calls to action guide user ● behavior Remember “Code is law” - guide ● behavior through enabling technology It may be necessary to seed ● content
  • 47. Case study: Local Online Community Site Challenge • Create new website that would become a primary channel for building community in the local Chicago market • Leverage content produced by radio staff as well as content submitted by the audience Solution • Assembly leveraged community, content management, and media integration components of Drupal CMS Highlights • Web site is not just an add-on to a radio station, but provides the primary community experience • Enables a collage of commentaries, personal stories, local satire, music and other content originally uploaded to the Web site.
  • 48.
  • 49. Case Study: Syndicated Community Community Features: Comments ● Rankings ● Top Commented ● Top Emailed ● Top 10 ● Today’s Rankings ● Feedback ● Email a friend ● Social Bookmark ● Platform: Symfony (PHP) ● MySQL ● JQuery ●
  • 50.
  • 51. Drupal -> Facebook Wider distribution ● Bring content to where ● audiences are, not audiences to where content is Drupal module makes this ● easy Can be extended to other ● networks
  • 52. Same posts, in Drupal Format
  • 53. Wordpress <-> Facebook Comments pooled ● between Wordpress and Facebook audiences Custom theme = ● easily adapted for brand look & feel Blogosphere meets ● Social Network Interactions in ● context
  • 54. Same content in Wordpress (www.openparenthesis.org)
  • 55. What's Next? RingSide Networks OpenID ● ● Open Social OAuth ● ● Sun Project SocialSite XFN / FOAF – ● Apache Shindig – hCard ● fbOpen ● XRDS ● Google ● XMPP ● FriendConnect DiSO ●
  • 57. Photo Credits 1. Transparent Teapot: 23.Terms of Service: http://wordpress.com/tos/ http://flickr.com/photos/59683764@N00/1258264231/ 24.Terms of Service: 2. Teapot Pottery: http://flickr.com/photos/quinn/14242449/ http://stockcharts.com/help/doku.php?id=support:terms_of_service 3. CMS Vendor Map: http://www.cmswatch.com/vendormap/ 25. Must Cover: http://www.flickr.com/photos/66164549@N00/2162663143/ 4. Main Professional Building: 26. Cheers: http://www.tvrage.com/Cheers; Dog: http://flickr.com/photos/davehogg/144100828/ http://www.cartoonbank.com/product_details.asp?sitetype=2&sid=22230 5. No Access: http://www.flickr.com/photos/jbennett/10859606/ 27. Dancefloor: http://www.flickr.com/photos/joeshlabotnik/529655787/ 28. Seeds:http://www.flickr.com/photos/lollyknit/458912525/ Web 1.0/2.0: http://web2.wsj2.com 6. 29. Growth: http://www.flickr.com/photos/anniemole/63845419/ 7. Blogs: www.openparenthesis.org, www.eosdirectory.com, technorati 30. Twitter New Friendster?: state of the blogosphere reports http://www.ajcronk.com/2008/02/24/twitter-is-the-new-friendster/ 8. Microblogging: twitter, twittux, pownce 31. Rue La La: http://www.ruelala.com/ 9. Wikis: Wikipedia, Optaros Internal Wiki 32. Moderation: http://www.flickr.com/photos/ozzzie/507605060/ 10. Video, Photos, News: CNN iReport, Flickr, YouTube 33. Moderate Moderation: http://www.flickr.com/photos/johnjoh/520897789/ 11. Social Networks: facebook, linkedin 34. Spam Skit: http://en.wikipedia.org/wiki/Spam_(Monty_Python) 12. Collaborative Filtering: newsvine, digg 35. Spam Truck: http://www.flickr.com/photos/mulad/264285948/ 13. Tagging/Folksonomy: ma.gnolia, del.icio.us 36. Case Study, Optaros 14. Grownups Obsolete: http://flickr.com/photos/nietsdoener/1091201075/ 37. Case Study, Optaros 15. Beer Pitcher: http://flickr.com/photos/gerardniemira/133918277/ 38. Endeca EdeN: http://eden.endeca.com/ 16. Library: http://www.flickr.com/photos/chainsawpanda/170652816/ 39. Endeca EdeN: http://eden.endeca.com/ 17. Coffeehouse: http://www.flickr.com/photos/stevecadman/188227943/ 40. Endeca EdeN: http://eden.endeca.com/ 18. Mardi Gras: http://www.flickr.com/photos/darinmarshall/17876483/ 41. Endeca EdeN: http://eden.endeca.com/ 19. Lewin's Equation: http://bokardo.com/archives/psychology-of-social- 42. REMTour: http://tour.remhq.com/ design-talk/ 43. Optaros Intranet (Not public) 20. Chalkboard: http://www.flickr.com/photos/mike-burns/424768890/ 44. Corporate Social network (not public) 21. WikiWiki Bus: http://en.wikipedia.org/wiki/Image:HNL_Wiki_Wiki_Bus.jpg 45. Home Remedies: http://homeremedies.prevention.com/ 22. Legal Notice on Beach: 46. Home Remedies: http://homeremedies.prevention.com/ http://www.flickr.com/photos/jurvetson/2017134/ 47. Chicago Public Radio, Vocalo.org 48. Chicago Public Radio, Vocalo.org 49. Hearst Digital Comics Kingdom, TimesUnion.com/comics 50. http://www.TimesUnion.com/comics This presentation licensed under a Creative 51. http://apps.facebook.com/optaros-blogs Commons Attribution-Share Alike License 52. http://www.optaros.com 53. http://apps.facebook.com/openparenthesis 54. http://www.openparenthesis.org 55. <none> 56. Joy: http://www.icanhashotdog.com