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Introduction to the Assembled Web - Experian Forward

  1. The Assembled Web Distributed Content, Community, and Commerce 27 August 2009 John Eckman, Sr. Director, Optaros Labs, Optaros [email_address] http://twitter.com/jeckman http://www.openparenthesis.org/

Editor's Notes

  1. The challenge with online advertising is that users have learned to ignore it. Numerous eyeball tracking studies have shown that users focus on content and don’t even recall seeing advertising on the page.
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