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Engaging in Digital: Sites for Non-Profits


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How non-profits can create engaging websites

Published in: Government & Nonprofit
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Engaging in Digital: Sites for Non-Profits

  1. 1. ENGAGING IN DIGITAL 48IN48 BOSTON 4-27-18 John Eckman @jeckman Photo by Markus Spiske on Unsplash
  2. 2. WHO ARE WE? Photo by Vincent van Zalinge on Unsplash @jeckman
  3. 3. @jeckman
  4. 4. START WITH WHO(M) Photo by davide ragusa on Unsplash @jeckman
  5. 5. PRIORITIZE Photo by Patrick Perkins on Unsplash @jeckman
  6. 6. @jeckman
  7. 7. EVERY PAGE IS A LANDING PAGE Photo by Sebastian Grochowicz on Unsplash @jeckman
  9. 9. CONTENT IS KING Photo by Mathew Schwartz on Unsplash @jeckman
  10. 10. HOARDING IS NOT A STRATEGY @jeckman
  11. 11. @jeckman
  12. 12. @jeckman
  13. 13. CONTEXT ALSO MATTERS Photo by Shirly Niv Marton on Unsplash @jeckman
  14. 14. HOW DO PEOPLE FIND YOU? Photo by Anthony Martino on Unsplash @jeckman
  15. 15. DRIVE SOCIAL Photo by Priscilla Du Preez on Unsplash @jeckman
  16. 16. WHAT’S THE GOAL? Photo by matthew Feeney on Unsplash @jeckman
  17. 17. WHAT DO YOU MEASURE? Photo by Miguel A. Amutio on Unsplash @jeckman
  18. 18. Photo by Braden Collum on Unsplash IT’S A MARATHON, NOT A SPRINT @jeckman
  19. 19. @jeckman10UP.COM
  20. 20. C R E D I T S • Title Slide: • Who Are We: • Wicked Smaht: • Start with Who(m): • Prioritize: • Should I use a Carousel? • Every page is a landing page: • Provide Clear Pathways: • Content is King: • Hoarding is not a strategy: • Context Also Matters: • How do People Find you? • Drive Social: • Goal: • What do you measure? • Marathon Not Sprint: