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Engaging in Digital: Sites for Non-Profits

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Engaging in Digital: Sites for Non-Profits

  1. 1. ENGAGING IN DIGITAL 48IN48 BOSTON 4-27-18 John Eckman @jeckman Photo by Markus Spiske on Unsplash
  2. 2. WHO ARE WE? Photo by Vincent van Zalinge on Unsplash @jeckman
  3. 3. @jeckman
  4. 4. START WITH WHO(M) Photo by davide ragusa on Unsplash @jeckman
  5. 5. PRIORITIZE Photo by Patrick Perkins on Unsplash @jeckman
  6. 6. @jeckman http://shouldiuseacarousel.com/
  7. 7. EVERY PAGE IS A LANDING PAGE Photo by Sebastian Grochowicz on Unsplash @jeckman
  8. 8. PROVIDE CLEAR PATHWAYS @jeckman
  9. 9. CONTENT IS KING Photo by Mathew Schwartz on Unsplash @jeckman
  10. 10. HOARDING IS NOT A STRATEGY @jeckman
  11. 11. https://xkcd.com/773/ @jeckman
  12. 12. https://xkcd.com/773/ @jeckman
  13. 13. CONTEXT ALSO MATTERS Photo by Shirly Niv Marton on Unsplash @jeckman
  14. 14. HOW DO PEOPLE FIND YOU? Photo by Anthony Martino on Unsplash @jeckman
  15. 15. DRIVE SOCIAL Photo by Priscilla Du Preez on Unsplash @jeckman
  16. 16. WHAT’S THE GOAL? Photo by matthew Feeney on Unsplash @jeckman
  17. 17. WHAT DO YOU MEASURE? Photo by Miguel A. Amutio on Unsplash @jeckman
  18. 18. Photo by Braden Collum on Unsplash IT’S A MARATHON, NOT A SPRINT @jeckman
  19. 19. @jeckman10UP.COM
  20. 20. C R E D I T S • Title Slide: https://unsplash.com/photos/Skf7HxARcoc • Who Are We: https://unsplash.com/photos/4Mu2bXIsn5Y • Wicked Smaht: https://giphy.com/gifs/smart-good-will-hunting-4Bvpcq8rj4PmM • Start with Who(m): https://unsplash.com/photos/gcDwzUGuUoI • Prioritize: https://unsplash.com/photos/ETRPjvb0KM0 • Should I use a Carousel? http://shouldiuseacarousel.com/ • Every page is a landing page: https://unsplash.com/photos/7NmWj7F6eoA • Provide Clear Pathways: https://am23.akamaized.net/tms/cnt/uploads/2017/03/pjimage-4.jpg • Content is King: https://unsplash.com/photos/Ktxql22DyMk • Hoarding is not a strategy: https://www.flickr.com/photos/scottod/6141794412/in/set-72157627532183321/ • Context Also Matters: https://unsplash.com/photos/EvGwPnK6apM • How do People Find you? https://unsplash.com/photos/6AtQNsjMoJo • Drive Social: https://unsplash.com/photos/XkKCui44iM0 • Goal: https://unsplash.com/photos/asnVoy4lDx8 • What do you measure? https://unsplash.com/photos/ngZ4V-myG5s • Marathon Not Sprint: https://unsplash.com/photos/9HI8UJMSdZA

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