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Sephora and Nordstrom<br />How they employ social media platforms<br />Ya Ping Chan<br />
Purpose<br />Explore social media platforms used by Sephora and Nordstrom.<br />Analyze the social media strategies.<br />
What we’ll cover<br /><ul><li>Background of Sephora
Social media tools and marketing strategy
What I’ve found.</li></li></ul><li>What we’ll cover<br /><ul><li>Background of Sephora
Social media tools and marketing strategy
What I’ve found.</li></li></ul><li>Sephora<br />Sephora<br />A leading chain of cosmetic store includes makeup, skin care,...
What we’ll cover<br /><ul><li>Background of Sephora
Social media tools and marketing strategy
What I’ve found.</li></li></ul><li>Sephora<br />Social media platforms?<br /><ul><li>Facebook
 Twitter
 YouTube
 Blog</li></ul>Sephora.com<br />
Sephora<br />Facebook  -- over one million fans <br /><ul><li> Event announcements
 Direct question to fans
 Let fans generate discussions
 Give instant gift card application
 Fresh reviews</li></li></ul><li>Sephora<br />Twitter – verified accounts<br /><ul><li>Sephora USA</li></ul>Focus on event...
Sephora<br />YouTube<br /><ul><li>Convey latest news
Makeup tutorials
Official advertisements</li></li></ul><li>Sephora<br />YouTube<br /><ul><li>Convey latest news
Makeup tutorials
Official advertisements</li></li></ul><li>Sephora<br />Blog<br /><ul><li>Post  professional content frequently.
Integrate other social media platforms.</li></ul>http://blog.sephora.com/<br />
What we’ll cover<br /><ul><li>Background of Sephora
Social media tools and marketing strategy
What I’ve found.</li></li></ul><li>Sephora<br />Strength<br /><ul><li>All social media platforms direct to </li></ul>	Seph...
 Inconsistent profile picture.
Too many discussion boards</li></li></ul><li>What we’ll cover<br /><ul><li>Background of Nordstrom
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Pp sephora&nordstrom

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Pp sephora&nordstrom

  1. 1. Sephora and Nordstrom<br />How they employ social media platforms<br />Ya Ping Chan<br />
  2. 2. Purpose<br />Explore social media platforms used by Sephora and Nordstrom.<br />Analyze the social media strategies.<br />
  3. 3. What we’ll cover<br /><ul><li>Background of Sephora
  4. 4. Social media tools and marketing strategy
  5. 5. What I’ve found.</li></li></ul><li>What we’ll cover<br /><ul><li>Background of Sephora
  6. 6. Social media tools and marketing strategy
  7. 7. What I’ve found.</li></li></ul><li>Sephora<br />Sephora<br />A leading chain of cosmetic store includes makeup, skin care, fragrance, hair product, and other accessories.<br />
  8. 8. What we’ll cover<br /><ul><li>Background of Sephora
  9. 9. Social media tools and marketing strategy
  10. 10. What I’ve found.</li></li></ul><li>Sephora<br />Social media platforms?<br /><ul><li>Facebook
  11. 11. Twitter
  12. 12. YouTube
  13. 13. Blog</li></ul>Sephora.com<br />
  14. 14. Sephora<br />Facebook -- over one million fans <br /><ul><li> Event announcements
  15. 15. Direct question to fans
  16. 16. Let fans generate discussions
  17. 17. Give instant gift card application
  18. 18. Fresh reviews</li></li></ul><li>Sephora<br />Twitter – verified accounts<br /><ul><li>Sephora USA</li></ul>Focus on event announcements.<br /><ul><li>Sephora makeup reviews</li></ul>Show makeup reviews at Sephora.com.<br /><ul><li>Sephora fragrance reviews</li></ul>Show fragrance reviews at Sephora.com.<br /><ul><li>Sephora skincare reviews</li></ul>Show skincare reviews at Sephora.com.<br /><ul><li>Sephorahaircare reviews</li></ul>Show haircare reviews at Sephora.com.<br />
  19. 19. Sephora<br />YouTube<br /><ul><li>Convey latest news
  20. 20. Makeup tutorials
  21. 21. Official advertisements</li></li></ul><li>Sephora<br />YouTube<br /><ul><li>Convey latest news
  22. 22. Makeup tutorials
  23. 23. Official advertisements</li></li></ul><li>Sephora<br />Blog<br /><ul><li>Post professional content frequently.
  24. 24. Integrate other social media platforms.</li></ul>http://blog.sephora.com/<br />
  25. 25. What we’ll cover<br /><ul><li>Background of Sephora
  26. 26. Social media tools and marketing strategy
  27. 27. What I’ve found.</li></li></ul><li>Sephora<br />Strength<br /><ul><li>All social media platforms direct to </li></ul> Sephora.com <br /><ul><li>Over one million reviews of products raise</li></ul> the relevancy in a search engine.<br /><ul><li>Weakness
  28. 28. Inconsistent profile picture.
  29. 29. Too many discussion boards</li></li></ul><li>What we’ll cover<br /><ul><li>Background of Nordstrom
  30. 30. Social media tools and marketing strategy
  31. 31. What I’ve found.</li></li></ul><li>What we’ll cover<br /><ul><li>Background of Nordstrom
  32. 32. Social media tools and marketing strategy
  33. 33. What I’ve found.</li></li></ul><li>Nordstrom<br />Nordstrom<br /><ul><li> An upscale department store chain that sells clothing, handbags, jewelry, cosmetics, etc.</li></li></ul><li>What we’ll cover<br /><ul><li>Background of Nordstrom
  34. 34. Social media tools and marketing strategy
  35. 35. What I’ve found.</li></li></ul><li>Nordstrom<br />Social media platforms?<br /><ul><li>Facebook
  36. 36. Twitter
  37. 37. YouTube</li></ul>Nordstrom.com<br />
  38. 38. Nordstrom<br />Facebook -- 458,512 fans<br /><ul><li> News of a sale.
  39. 39. Direct question to fans.
  40. 40. Polyvore application.
  41. 41. Interesting videos.
  42. 42. Online interactive game</li></li></ul><li>Nordstrom<br />
  43. 43. Nordstrom<br />Twitter<br /><ul><li> Share news of a sale
  44. 44. Provide information about the newest </li></ul> products<br /><ul><li> Interact with the customers
  45. 45. Work as customer service tool</li></li></ul><li>Nordstrom<br />YouTube<br /><ul><li> Convey the latest fashion trend
  46. 46. Introduce new brands.
  47. 47. Tutor how to dress with style.</li></li></ul><li>Nordstrom<br />YouTube<br /><ul><li> Convey the latest fashion trend
  48. 48. Introduce new brands.
  49. 49. Tutor how to dress with style.</li></li></ul><li>What we’ll cover<br /><ul><li>Background of Nordstrom
  50. 50. Social media tools and marketing strategy
  51. 51. What I’ve found.</li></li></ul><li>Nordstrom<br />Strength<br /><ul><li> Response tweets frequently
  52. 52. Embed Plug-ins into Facebook fan page
  53. 53. Weakness
  54. 54. Inconsistent profile picture.
  55. 55. Blogging without a public blog
  56. 56. Loose connection with each social </li></ul> media platform.<br />
  57. 57. What we’ll cover<br /><ul><li>Backgrounds of the company
  58. 58. Social media tools and marketing strategy
  59. 59. What I’ve found.</li></li></ul><li>Q & A<br />

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