What a single malt can do for your right brain, and the world !

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EBU Connect, Lucern Switserland, 2011 May 5th.

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  • Within the EBU I am also know as the guy who loves single malts.\nIt even inspired me for my lecture last year :\nA guy collecting single malts, looking for story evangelists.\nAnd here I am again.\n
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  • What a single malt can do for your right brain, and the world !

    1. 1. I’m Jean Philip De Tender @jeanphilip I work for VRT general manager Eénmember of the EBU tv committee and I blog www.jeanphilipdetender.com
    2. 2. What a single malt can do for your right brain and the world !
    3. 3. Never use this juicy salif tosqueeze citrus !
    4. 4. Why buy a juicy salifgold, at double the price, if you can not use it ?
    5. 5. Why buy a juicy salifgold, at double the price, if you can not use it ? Because design is emotion !
    6. 6. visceralbehavioralreflective
    7. 7. visceralbehavioralreflective
    8. 8. visceral = naturebehavioral = functionreflective = message
    9. 9. attractive things work better !
    10. 10. # 1 design with emotion
    11. 11. selling emotion on tv is not the same asmaking emotional tv
    12. 12. real peoplereal emotions real stories
    13. 13. # 1 design with emotion
    14. 14. # 2 be a true storyteller
    15. 15. what is your brand DNA ? what is yourbrand narrative ?
    16. 16. What a single malt can do for your right brain and the world !
    17. 17. # 1 design with emotion
    18. 18. # 2 be a true storyteller
    19. 19. # 3 bake it in
    20. 20. thank you ! www.jeanphilipdetender.com www.slideshare.net/jeanphilip

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