EBU Connect, Lucern Switserland, 2011 May 5th.

2. I’m Jean Philip De Tender
@jeanphilip
I work for VRT
general manager Eén
member of the EBU tv committee
and I blog
www.jeanphilipdetender.com

4. What a single malt
can do for
your right brain
and the world !

7. Never use this
juicy salif to
squeeze citrus !

8. Why buy a juicy salif
gold, at double the price,
if you can not use it ?

9. Why buy a juicy salif
gold, at double the price,
if you can not use it ?
Because design
is emotion !

11. visceral
behavioral
reflective

14. visceral
behavioral
reflective

16. visceral = nature
behavioral = function
reflective = message

21. attractive things
work better !

29. # 1 design with emotion

32. selling emotion on tv
is not the same as
making emotional tv

39. real people
real emotions
real stories

40. # 1 design with emotion

41. # 2 be a true storyteller

44. what is your
brand DNA ?
what is your
brand narrative ?

47. What a single malt
can do for
your right brain
and the world !

48. # 1 design with emotion

49. # 2 be a true storyteller

50. # 3 bake it in

53. thank you !
www.jeanphilipdetender.com
www.slideshare.net/jeanphilip