Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
a guy,  collecting single malts, is looking for story evangelists jean philip de tender general manager één, belgium
Leaflet EBU
www.76.be
emotions. understanding
 
market evolution: number of Flemish channels 1996 2010
Flanders: market shares (1996 – 2010)
 
how?
show real people.
 
webster:  “ true to one’s own personality, spirit and character   ”
 
 
 
a format  is emotionless.
Family life?
 
 
 
 
 
 
 
 
 
 
authentic authenticity It’s about true laughter and true tears. It’s about being distinctive. It’s about optimism.
 
marshall mcluhan:  “ the medium is  the message.”
jean philip de tender:  “ the medium is  NOT  the message.”
a story evangelist.
 
 
 
nine eleven
 
 
a story evangelist.
 
 
 
 
 
 
 
 
Upcoming SlideShare
Loading in …5
×

I am a story evangelist.

812 views

Published on

Presentation keynote EBU TV Summit, Lucerne, 2010.

Published in: Entertainment & Humor
  • Be the first to comment

I am a story evangelist.

  1. 1. a guy, collecting single malts, is looking for story evangelists jean philip de tender general manager één, belgium
  2. 2. Leaflet EBU
  3. 3. www.76.be
  4. 4. emotions. understanding
  5. 6. market evolution: number of Flemish channels 1996 2010
  6. 7. Flanders: market shares (1996 – 2010)
  7. 9. how?
  8. 10. show real people.
  9. 12. webster: “ true to one’s own personality, spirit and character ”
  10. 16. a format is emotionless.
  11. 17. Family life?
  12. 28. authentic authenticity It’s about true laughter and true tears. It’s about being distinctive. It’s about optimism.
  13. 30. marshall mcluhan: “ the medium is the message.”
  14. 31. jean philip de tender: “ the medium is NOT the message.”
  15. 32. a story evangelist.
  16. 36. nine eleven
  17. 39. a story evangelist.

×