Why now is the time to
CRUSH IT !
cash in on your passion
Gary Vay.ner.chuk has captured attention with his
pioneering, multifaceted approach to personal branding
and business. After primarily utilizing traditional
advertising techniques to build his family’s local retail
wine business into a national industry leader, Gary
rapidly leveraged social media tools such as Twitter and
Facebook to promote Wine Library TV, his video blog
about wine. Gary has always had an early-to-market
approach, launching Wine Library’s retail website in
1997 and Wine Library TV in february of 2006. His
lessons on social media, passion, transpareny, and
reactionary business are not to be missed !
“My feeling is that no matter how much you like your job,
you should aim to leave it and grow your own brand and
business or partner with someone to do so, because as long
as you’re working for someone else you will never be living
entirely true to yourself and your passion.
“If there’s any message I want you to take away, it’s that
true success - ﬁnancial, personal and professional - lies
above all in loving your family, working hard, and living your
passion. In tellling your story.
In authenticity, hustle, and patience.”