Micro Matters:
Customer
Experience is

Small
Microinteractions
Microinteractions
Cracked iPhone Syndrome
Brains!
Positive experiences have
to be held in awareness for
more than twelve seconds
in order for the transfer
from shor...
Don’t Send Your Customers on
a Scavenger Hunt!
Microinteractions
Do Understand Your
Customer’s Journey
Microinteractions
Microinteractions
Don’t Do What’s Easy for YOU.
Microinteractions
Microinteractions
We offer baseball for boys age five to 12.
Do Represent Your Brand.
Microinteractions
Do Get Creative!
Microinteractions
Thank You!
Jeannie Walters

@jeanniecw

@360Connext

Google+ CXI™ Club

360Connext

jeanniecw

360Connext

360Connext
Microinteractions: Customer Experience is SMALL
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Microinteractions: Customer Experience is SMALL

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Do's & Don't's to show you care for your customers. This was presented 11/4/13 at the Chicago Customer Experience Professionals Association Event.

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  • Microinteractions: Customer Experience is SMALL

    1. 1. Micro Matters: Customer Experience is Small
    2. 2. Microinteractions
    3. 3. Microinteractions
    4. 4. Cracked iPhone Syndrome
    5. 5. Brains! Positive experiences have to be held in awareness for more than twelve seconds in order for the transfer from short-term memory to long-term memory to take place - Rick Hanson, PH.D
    6. 6. Don’t Send Your Customers on a Scavenger Hunt!
    7. 7. Microinteractions
    8. 8. Do Understand Your Customer’s Journey
    9. 9. Microinteractions
    10. 10. Microinteractions
    11. 11. Don’t Do What’s Easy for YOU.
    12. 12. Microinteractions
    13. 13. Microinteractions We offer baseball for boys age five to 12.
    14. 14. Do Represent Your Brand.
    15. 15. Microinteractions
    16. 16. Do Get Creative!
    17. 17. Microinteractions
    18. 18. Thank You! Jeannie Walters @jeanniecw @360Connext Google+ CXI™ Club 360Connext jeanniecw 360Connext 360Connext

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