Intro to tech w


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Intro to tech w

  1. 1. Introduction to Technical Communication<br />Chapter Notes<br />
  2. 2. Who creates technical communication?<br />
  3. 3. Where is the focus? Writer or reader?<br />
  4. 4. Typical Forms of User-Centered Communication<br />Instructions<br />User Manual<br />Report<br />Memo<br />Procedures<br />
  5. 5. Efficient and Accessible<br />
  6. 6. Clear and Relevant<br />
  7. 7. Uses Media Effectively<br />
  8. 8. Created for and by both individuals and teams<br />
  9. 9. Targets a global audience<br />
  10. 10. Persuasive and truthful<br />
  11. 11. Based on Research<br />
  12. 12. Three Primary Purposes<br />Informational <br />Instructional <br />Persuasive<br />
  13. 13. Common Documents<br />Memos<br />Emails<br />Letters<br />Instructions<br />Procedures<br />Manuals<br />Brochures<br />Proposals<br />Reports<br />
  14. 14. Proofread<br />Sentence errors<br />Punctuation errors<br />Usage errors<br />Mechanical errors<br />Format errors<br />Typographical errors<br />
  15. 15. Teamwork, Ethics, Persuasion and Global Issues<br />
  16. 16. Reviewing and Editing the Work of Others<br />Accurate, appropriate, useful and legal content<br />Material organized for the reader’s understanding<br />Clear, easy to read, engaging style<br />Effective visuals and page design<br />
  17. 17. Review<br />
  18. 18. For editing, make the following types of suggestions:<br />Rephrasing or reorganizing sentences<br />Clarifying a topic sentence<br />Choosing a better word or phrase<br />Correcting spelling, usage, punctuation and so forth<br />
  19. 19. Strategies for Review<br />Read the entire piece twice before you comment<br />Focus first on the big picture<br />Be honest and diplomatic<br />Explain why something doesn’t work<br />Make specific recommendations for improvements<br />Don’t expect everyone to agree with your suggestions<br />Understand the acceptable limits of editing<br />Focus next on the particulars<br />
  20. 20.
  21. 21. Ethics in technical communication<br />“Usually, ethical rules are broken not because people are dishonest, but because they feel pressure to bend or break the rules.”<br />
  22. 22. Ethical Abuses Made by Writers<br />Plagiarizing the work of others<br />Falsifying or fabricating information<br />Suppressing or downplaying information<br />Exaggerating claims<br />Using visual images that conceal the truth<br />Stealing or divulging proprietary information<br />Misusing electronic information<br />Exploiting cultural differences<br />
  23. 23. Strategies to Avoid Ethical Abuses:<br />Always cite your sources<br />Give the audience everything it needs to know<br />Give people a clear understanding of what the information means<br />Never manipulate information or data in your writing or in your visuals<br />Use common sense and follow your company’s confidential guidelines<br />Do not exploit cultural inequalities or manipulate international readers<br />Ask yourself, “Would I stand behind what I have created and be held public accountable for it”<br />
  24. 24. Persuasion<br />
  25. 25. Claims are a Basis for Persuasion<br />
  26. 26. Claims are more effective when you connect to your audience:<br />
  27. 27. Three Types of Connection<br />
  28. 28. Power Connection (Compliance)<br />Do it because I said so!<br />
  29. 29. Relationship Connection (Identification)<br />Do it because I’d appreciate it.<br />
  30. 30. Rational Connection (Internalization)<br />Do it because it makes sense.<br />
  31. 31. Strategies for Persuasion<br />Identify your specific goal<br />Anticipate your audience’s reaction<br />Don’t ask for too much<br />Allow for give-and-take<br />Recognize constraints<br />Consider the cultural context<br />Choose the right time and the right medium<br />Connect with your audience<br />
  32. 32. The Research Process<br />I think you guys know this information. Review the chapter. If you want more help, I’ll schedule a librarian!<br />
  33. 33. Global Issues<br />Learn as much as possible about the culture and background of your reader<br />Be respectful and considerate<br />Avoid the use of humor, slang, and idioms<br />Avoid stereotyping<br />
  34. 34. Image sources: Flickr CC<br /><br /><br /><br /><br /><br /><br /><br /><br />