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Health education and social media part 1


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part 1 presentation to UTHSCSA family Medicine grandrounds. special thanks to Chrsistian Sinclair MD for sharing several slides. if you want to see the webcast you can get CME too at later at

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Health education and social media part 1

  1. 1. Professional Uses of Social Mediaset #1 slides
  2. 2. Objectives To define Social Media and identify some of the most common available forms  Facebook  Twitter  You tube  Blogs To provide examples of social media’s impact in healthcare related matters Discuss the potential pitfalls from participating in social media
  3. 3. What is Social Media? Internet-based tools forcreating, sharing and discussing information
  4. 4. Social Networking Metcalfe’s Law Value of a network is proportional to the square of the number of connected users of the system (n2)  Number of users  Pattern of connectedness Source: Wikipedia
  5. 5. • Social networking site Launched February 2004• >800 Million active users• 200 million access FB via a mobile device• >50% active users log on each day• 700B minutes per month• > 250 million photos are uploaded per day Source: Oct 2011 Statistics
  6. 6. Facebook Users “Just Kid’s and younger people” ?Average user has:• 130 friends• 80 community pages• Spends >55 min/day on FB U.S. Facebook Users By Age As of 3/1/2011Source: Dispelling the youth myth five useful Facebook demographic statistics httpobsessed with Facebook YouTube video
  7. 7. Healthcare Facebook Uses: Groups
  8. 8. Facebook Uses: Networking
  9. 9. FacebookUses:HealthcarePractice
  10. 10. Facebook in The Medical Literature Analysis on Facebook users and content posted /shared Reflective pieces on utility of Facebook for networking As a support group tool:  eg. Breast Cancer support As a subject recruitment tool:  eg. Nursing school graduates Tool to generate interest in course or profession:  Eg. Pharmacy students
  11. 11. Online Social Networking and microbloging service • Launched July 2006 • 200 Million active users • 27 Million tweets/day
  12. 12. Isn’t Twitter How You Keep Up WithCelebrities?
  13. 13. Don’t Tweet and Drive You May Die
  14. 14. Twitter hashelped savelives can twitter help save lives?
  15. 15. Twitter Can Be Used For Professional Interests To follow what’s happening with people or organizations you are interested in To network and meet new people by participating in “tweetchats” To share and promote interesting information with links to other places. “A Headline” Use twitter during a medical conference As a research tool
  16. 16. Twitter at a Medical ConferenceAAHPM/HPNA AssemblyTweets (#HPM) 2009 - 224 2010 - 834 2011 - 2947Contributors Twitter 2009 - 30 2010 - 92 2011 - 238 Slide from C. Sinclair
  17. 17. AAHPM 2011Live tweetingfromVancouver
  18. 18. Twitter To NetworkInitiated #HPM TweetchatJuly 2010Leading medical specialtyIncreased growth of coreRapid disseminationRising influence Slide from C. Sinclair
  19. 19. Type your Tweet here Your own tweet #hpm automatically added Re-Tweet Lots o’ links! Quick Use Buttons ReplySomeone replying to you Feature/Block Favorite Tweet Slide modified
  20. 20. Visual Example of a Tweetchat Tweetchat Slide from C. Sinclair
  21. 21. TweetchatGroup of people begin tohave a conversationaround a single hashtag Slide from C. Sinclair
  22. 22. Using Tweetchat they canall see the same threadTweetchat Slide from C. Sinclair
  23. 23. All the people following the individuals seeonly a few tweets with #hpm Tweetchat Slide from C. Sinclair
  24. 24. Tweetchat Slide modified
  25. 25. Tweetcha tPassed on to 2,340 followers
  26. 26. Twitter In the Medical Literature Content Analysis of Tweets during the H1N1 Epidemic  Type  Accuracy Reflections pieces of usefulness of twitter Analysis of tweets to interpret the mood of users Used twitter as a survey Used twitter to have student develop 140 character notes Peer review: trial by twitter
  27. 27. But who do I follow? You can startFollowing Healthcare Hashtags
  28. 28. But who do I follow? Twitter List