Clinical uses of social media


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Presentation given at the first
PrISM group meeting. PRISM goal is to provide a space for those currently using (or interested in) social media professionally at the UT Health Science Center, and throughout the San Antonio biomedical community.

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  • Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
  • To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
  • >500M active users>50% log on each day700,000,000,000 minutes on Facebook per month30,000,000,000 items shared on Facebook each month10,000,000 become fans of pages each dayFacebook were a country it would be almost as large as the US – 300+million usersAverage user has 130 friends
  • Unless you are in a cave, you are being influenced and impacted by social media and online and offline social networkingYou can start smallLook to your internal expertsConsult with your legal team & create policiesAudit courses at SMUG - Only begin what you can maintainBe able to respond quicklyPrepare for the negative, but expect mostly positiveRemember, only 350 U.S. hospitals out of 5,000 use social media tools – this is just the beginning
  • When everyone in this room and the thousands of palliative care professionals and advocates around the country begin to share, comment, ‘like’, retweet good information about palliative care, we become public health professionals. (3 clicks)
  • Clinical uses of social media

    1. 1. Clinical Uses Of Social Media<br />
    2. 2. Objectives<br />To define Social Media<br />To provide an example of a successful clinical use of Social Media: <br />HPM tweetchat<br />Pallimed Blog<br />Geripal Blog<br />You tube<br />RSS Feeds<br />
    3. 3.
    4. 4. What is Social Media?<br />Internet-based tools for<br />creating, sharing and discussing information<br />
    5. 5. Social Networking<br />Metcalfe’s Law<br />Value of a network is proportional to the square of the number of connected users of the system (n2)<br />Number of users<br />Pattern of connectedness<br />Source: Wikipedia<br />
    6. 6. >500M active users<br />700B minutes per month<br />30B shared items per month<br />Average user has 130 friends<br />Source: Oct 2010<br />
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11. Twitter<br />Initiated #HPM Tweetchat<br />Leading medical specialty<br />Increased growth of core<br />Rapid dissemination<br />Rising influence<br />
    12. 12. Type your Tweet here<br />RT = Re-tweet<br />#hpm automatically added<br />Lots o’ links!<br />Quick Use Buttons<br />Reply<br />Your own tweet<br />Re-Tweet<br />Feature/Block<br />Someone replying to you<br />Favorite Tweet<br />
    13. 13. Visual Example of a Tweetchat<br />Tweetchat<br />
    14. 14. Tweetchat<br />Group of people begin to have a conversation around a single hashtag<br />
    15. 15. Using Tweetchat they can all see the same thread<br />Tweetchat<br />
    16. 16. All the people following the individuals see only a few tweets with #hpm<br />Tweetchat<br />
    17. 17. Tweetchat<br />
    18. 18. Tweetchat<br />
    19. 19. Tweetchat<br />Passed on to 2,838 followers<br />
    20. 20. Tweetchat Impact<br />
    21. 21. AAHPM/HPNA Assembly<br />Tweets (#HPM)<br /> 2009 - 224<br /> 2010 - 834<br /> 2011 (to date) -<br />Contributors<br /> 2009 - 30<br /> 2010 - 92<br /> 2011 (to date) -<br />Twitter<br />
    22. 22. AAHPM 2011 Tweets<br />
    23. 23.
    24. 24. YouTube<br />Boring videos<br /> - of news interviews<br /> - of people holding hands<br /> - of talking heads<br />With a few exceptions…<br />
    25. 25.
    26. 26. Really Simple Syndication<br />(RSS)<br />
    27. 27.
    28. 28.
    29. 29. Summary<br />Social media and networking is all around<br />Conversations are happening<br />How are you involved?<br />This is just the beginning<br />
    30. 30.
    31. 31. Questions?Jeanette Ross, MD, AGSF<br />Email<br /><br />Twitter<br />@rossjeanette<br />Facebook<br />Personal <br />LinkedIn:<br /> <br />
    32. 32. Acknowledgement<br />Special Thanks to Christian Sinclair MD FAAHPM from whom I borrowed many of the slides in this presentation<br />