1. linked in tool session

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Training Linkedin On #Lampiris

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1. linked in tool session

  1. 1. LinkedIn basicsThe tool explained
  2. 2. The different parts of the tool and their relationTHE TOOL MAP
  3. 3. What is LinkedIn?
  4. 4. A CV warehouse! 1234 568791. Settings2. Main Menu3. Search4. Share5. People you may know6. News7. Advertising8. Updates fromconnections9. Who viewed yourprofile?
  5. 5. Long long long sidebars
  6. 6. LinkedIn is a three degree network LinkedIn considers only your first three degrees asyour network. Connections of the fourth degree or higher willappear as “out of your network”.
  7. 7. The strength of LinkedIn LinkedIn has a lot of different features but one thingstands out really clear as the number 1 added value:HOW ARE YOU CONNECTED? How are you connected to a person? How are you connected to a group? How are you connected to an event? How are you connected to a company? Etc.
  8. 8. updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  9. 9. Deep-dive in user interface and functionalitiesHOW THE TOOL WORKS
  10. 10. updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  11. 11. Your LinkedIn Profile
  12. 12. Getting started In the beginning people wonder how LinkedIn canknow who is close to you. They know because they ‘connect’ … millions ofemail-address books
  13. 13. Getting started LinkedIn will pre-fillthe company namebased on your emailaddress. That way you arealready tagged in acertain way…
  14. 14. Prepare for a very intrusive first meeting Have you ever asked the pincode of the other person onthe second date? LinkedIn does that. It’s OK since you are here to network – but always keepboth feet on the ground.
  15. 15. And off we go!
  16. 16. A personal profile on LinkedIn Basic Information Summary Experience (positions) Sections Applications Recommendations Additional information— Links— Groups Personal information Contact information
  17. 17. Basic Information Basic information that determines how you willappear in search-results
  18. 18. What it looks like23451. Basic information2. Your latest status update3. Summary of all other sections4. Public profile5. Share / pdf / print1
  19. 19. Summary This is the one thing that people will most likely readbefore diving into your past positions
  20. 20. What it looks like
  21. 21. Experience This is where you add positions and demonstrate yourcurrent affiliation with a company The connection with ‘company’ is commercially mostinteresting for LinkedIn.
  22. 22. What it looks like
  23. 23. Sections Add as many sections as you like
  24. 24. What it looks like
  25. 25. Education Note thathere as well,schoolsbelong to acertain listthat isstandardised
  26. 26. What it looks like
  27. 27. Applications
  28. 28. What it looks like
  29. 29. Additional Information Warning: strongoverlap withother sections!
  30. 30. What it looks likeBottom: Top:
  31. 31. Recent options with profiles
  32. 32. What makes your profile complete? Your industry andlocation An up-to-datecurrent position(with adescription) Two past positions Your education Your skills(minimum of 3) A profile photo At least 50connections‘Gamification’
  33. 33. Privacy
  34. 34. Personal Information Warning: whatever you fill in here is available for your 1stdegree connections. Email address is always visible to 1st degree connections
  35. 35. Contact settings Specify whatpeople cancontact you for.
  36. 36. What it looks like
  37. 37. Turn off what you don’t like
  38. 38. updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  39. 39. Managing your contacts
  40. 40. For each change you pass the security check! This is perfectly normal LinkedIn requires you to re-authenticate when youwant to change something.
  41. 41. Tags: Stolen from Google+ (‘circles’) Group people in meaningful circles Profile organizer is paid option
  42. 42. The inbox Invitations Messages: makes use of Li Address book (max 50people at a time in the to-line)
  43. 43. Invitations
  44. 44. What to do with invitations ACCEPT: become a connection or ‘reply’ to request more info. IGNORE: will move the invitation to your "Archived" folder withoutaccepting it. The other person wont be notified that youve ignoredtheir invitation, so they may try to connect with you again. I DON’T KNOW NAME: After you have clicked on the “Ignore” buttonyou can choose “I don’t know name”, This is registered withLinkedIn. They won’t be able to send you any more Invitations 5 times response “Report as Spam” or “I Don’t Know This Person”(after “Ignore”)  possibilities to link with other people will belimited to inviting only people whose email address they know. Your account could be restricted because people whom you invitedeither:— Clicked “Ignore” and then “I don’t know name”.— Reported your Invitation as spam.
  45. 45. Removing a connection First things first: the person you remove as aconnection won’t be notified. Steps:— In the top menu, click “Contacts - Connections”.— In the new page you will see at the top right side: “RemoveConnections”.— Choose the connection you want removed and click the button“Remove connections”.
  46. 46. Removing The person will not receive a warning of the removal However, after some time they will notice that theyare no longer connected in the 1st degree
  47. 47.  Store notes on people Store e-mail interactions Personal CRM!CRM
  48. 48. updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  49. 49. Sharing & updates on LinkedIn
  50. 50. How to update your profile without irritating yournetwork? Turn-off the activity broadcasts(or leave them on for added visibility)
  51. 51. Important: Sharing is not Searching!!!This is where yousearch for people,groups, etcAnything you type here will be shared withyour network. This is not a search-box!
  52. 52. An update
  53. 53. Attaching a link
  54. 54. Conversation on an update= good!
  55. 55. Status updates – make a video!http://youtu.be/hFAOiMzJZ4o
  56. 56. Recent evolutions in the share-options
  57. 57. Sharing with an external tool
  58. 58. Groups
  59. 59. updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  60. 60. Different kinds of groups Open vs closed Subgroups Different ‘types’:
  61. 61. Group membership = a medal of honor You wear the badge of your group on your profile Badge can also be hidden
  62. 62. Check out other members Members of thegroup are orderedby degree ofconnection Further than 3 willbe indicated with‘group’ HACKING the 3rddegree? Make aconnection requestvia group ‘excuse’
  63. 63. Check out level of involvement of others Simply click on their picture to see the summary oftheir involvement.
  64. 64. Discussions Discussions areforumconversations LinkedIn canhandleunlimitedcomments
  65. 65. Participating to a discussion By adding a comment to the discussion LinkedIn willautomatically subscribe you for email updates Liking Commenting Following Flagging of inappropriate content Reply privately
  66. 66. Discussions: Polls are easy and fun
  67. 67. Lots of stats, but the one that really matters is… Conversation! Make sure that the number of comments ishigher than the number of discussions. Healthy communities foster conversation
  68. 68. Talk to the people!http://youtu.be/jFGzv31AbwA
  69. 69. Get together!http://youtu.be/OLTc89tukbI
  70. 70. updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  71. 71. Companies
  72. 72. Overview Very good precision on ‘how you are connected’!
  73. 73. Careers Paid job ads can appear on multiple places in LinkedIn Again: very well tailored to your profile and geography!
  74. 74. Products / Services A bit over the top commercial, but very good at that! With recommendations  another link to your network(degrees away from you)
  75. 75. Updates Interact with followers, employees and others Facebook= pages, LinkedIn= company
  76. 76. updates connectionsinboxGeneral Structure of LinkedIn (simplified)• Basic Information• Summary• Experience (positions)• Sections• Applications• Recommendations• Additional information• Links• Groups• Personal information• Contact informationPROFILEsharingGROUPSCOMPANIESdiscussionspromotionsjobsOTHERoverviewcareersproductsnewsupdatesmoreeventsapps
  77. 77. How to grow your connections?
  78. 78. Congratulate people on automated messages Even if you have nothing to see, people will like this
  79. 79. Visit people’s profiles Attention: surfing on LinkedIn is not anonymous!
  80. 80. Endorse people (it’s fast) People will reprocicate Don’t exagerate (it get’s annoying)
  81. 81. Add endorsements to your profile Keep it relevant Don’t exagerate (it get’s annoying)
  82. 82. Recommendations Recommendationson LinkedIn are‘pushed’ byreciprocity Tip: onlyrecommend peopleyou truly believein. Recommedationsneed to be‘accepted’ prior topublication on aprofile.
  83. 83. What it looks like
  84. 84. Apps / Labs
  85. 85. BETA - Skills
  86. 86. Skills on your profile Mouseover to see how you benchmark with that skilland to see if it is in a growth or not.
  87. 87. Slideshare integration What: Integratesfull functionalityof Slideshare How: Featurespresentationsfrom yournetwork Why: sociallymore relevant!
  88. 88. Amazon Reading list integration What: a historyof your booksread &commentsmade. How: appears inyour timeline +followers of thislist (!!!) Why: A greatway to build &sustainreputation
  89. 89. News
  90. 90. As if we needed more information… nevertheless,based on out profile, LinkedIn offers pretty good news
  91. 91. Mobile
  92. 92. Beautiful… but needs wifi …
  93. 93. LinkedIn Learning Center
  94. 94. Highly recommended & very complete book!http://www.how-to-really-use-linkedin.com/

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