Virtual Lessons Learned
     Bell Mobility & MVNO’s

          Jean Barrette
      General Manager,VASP
Presentation Outline

• Bell Canada and Bell Mobility

• Pre-Paid at Bell Mobility
    – History


• Supporting MVNO‟s
   ...
•   Canada‟s largest communications                                                      • Bell has 27 million customer co...
Bell Mobility

• Quick facts
   – 5.1 million subscribers1
   – >95% population coverage in Ontario and Quebec and 88% of ...
What is an MVNO?
• Several definitions
    – “A company that does not own a licensed frequency spectrum, but resells wirel...
Why MVNO at Bell Mobility?
“Early 2005, the Canadian wireless market was approaching 50% penetration.

Bell positioned as ...
Instances of OSP at Bell Mobility

                                                            Content
                 Wi...
Virgin Mobile Required Prepaid Efforts
• Alcatel Prepaid platform fully supports MVNOs
    – Virtually all modules use the...
Lessons Learned from Virgin MVNO’s
•   Complex MVNO‟s require significant work. Except for Alcatel platform, we were and
 ...
Benefits of the Alcatel Partnership

•   Security
     –   Flexible security policy, ability to define what service retail...
Benefits of the Alcatel Partnership
BEFORE
     Project
      Definiti
                                                   ...
Thank You!

 Jean Barrette
  Jean.Barrette@bell.ca




           12
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Alcatel MUG 2005 Portugal , "MVNO Lessons From Canada", Jean Barrette, Speaker

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Alcatel MUG 2005, "MVNO Vision", Jean Barrette, Speaker

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Alcatel MUG 2005 Portugal , "MVNO Lessons From Canada", Jean Barrette, Speaker

  1. 1. Virtual Lessons Learned Bell Mobility & MVNO’s Jean Barrette General Manager,VASP
  2. 2. Presentation Outline • Bell Canada and Bell Mobility • Pre-Paid at Bell Mobility – History • Supporting MVNO‟s – What is an MVNO, really . . . – Why MVNO at Bell Mobility – Architecture • Lessons learned • Benefits of partnership with Alcatel 2
  3. 3. • Canada‟s largest communications • Bell has 27 million customer connections1 company providing best services to •13M residential and business landlines •2.5M Consumer internet accesses (1.8M DSL) residential and business customers in •1.5M DTH satellite Canada •$19B in revenue (2004, C$) – Local & LD – Wireless – High speed and wireless Internet – IP-broadband services – Value added-solutions – DTH satellite – VDSL television services • Key customer segments: – Bell Canada (100%) • Consumer. • Business – Aliant (53.0%) – Other Bell Canada • Wholesale • Services to rural areas – Other BCE • Bell Globemedia (68.5%) • Telesat (100%) • CGI (29.5%) 1. Bell Canada Enterprises 2004 Annual report c 3
  4. 4. Bell Mobility • Quick facts – 5.1 million subscribers1 – >95% population coverage in Ontario and Quebec and 88% of the population in Atlantic Canada, Calgary, Edmonton, and Vancouver in Western Canada2 – 3,500 employees. • Services/Technology – PCS, paging, messaging and mobile data with Alliance partners – Bell Mobility is CDMA, launching EVDO this year • Leadership – Customer satisfaction and loyalty – Lowest level of customer churn of any major wireless service provider in NA – First PCS company in NA to put an Internet Browser in the PCS handset – November 5th, 2001, Deployed 1X next generation wireless data network (CDMA 1xRTT), a first in Canada. – First in Canada to launch commercial location-based services and ring back tones 1 YTD Q2 2005 . 2 Bell Canada Enterprises 2004 Annual report 4 c
  5. 5. What is an MVNO? • Several definitions – “A company that does not own a licensed frequency spectrum, but resells wireless services under their own brand name, using the network of another mobile phone operator” 1. – “A MVNO is a mobile operator that does not own its own network infrastructure. “1 • The current MVNOs supported by Bell Mobility fall into different points within the range shown below. – Bell Mobility also offers Prepaid services on a „service bureau‟ arrangement to partner regional mobile operators. In these cases, the regional operators own their network, but contract to Bell to provide certain services such as Prepaid billing. – As Bell Mobility does not operate in all regions in Canada, there exists cooperation with other regional operators, where Bell offers services on a Service Bureau arrangement. Pure Service MVNE Wholesaling Reseller MVNO Provider 1 Frost & Sullivan 2005, Yankee 2005 5
  6. 6. Why MVNO at Bell Mobility? “Early 2005, the Canadian wireless market was approaching 50% penetration. Bell positioned as a full service supplier of reliable, fully featured, premium communication services, including wireless, serving customers across all segments. Bell concluded that delivering differentiated wireless offers to drive penetration and target underserved segments, without confusing customers loyal to the Bell brand, would require multiple brands. Bell looked for brands with proven equity among targeted customers, and from these, we selected those that we thought would be most likely to succeed. We selected brands that either had a track record of success in mobile, like Virgin, or established distribution channels, like President's Choice. In each case, we used the Alcatel prepaid platform to deliver differentiated offers over the Bell Mobility network.” 6
  7. 7. Instances of OSP at Bell Mobility Content WiFi SMS Management Rating Rating Prepaid PRBT Rating Rating Engine Engine Media Resource Alcatel OSP Alcatel OSP Alcatel OSP OSP Connectivity Layer SAN HPOV EAM EDI MSP WAP-GW MSC AAA SYNAXIS Airwide LDAP IVR SMSC Bridgewater 7
  8. 8. Virgin Mobile Required Prepaid Efforts • Alcatel Prepaid platform fully supports MVNOs – Virtually all modules use the service retailer as one of the primary keys. – Enables a logical partitioning of the data between each Service Provider (including Bell, Virgin, Aliant, Sasktel, PC Mobile) and their own rateplans, rates, vouchers, agents (with access only to their own subscriber‟s data), recurring charges, etc.. • Introducing Virgin entailed little customized development. The majority of effort involved configuration work completed internal within Bell Mobility – Alcatel customization work: • Some customizations/scripting to support Virgin‟s unique rateplan req‟ts • Customized CS interface (WebCP) to support Virgin look and feel for their agents • Some minor API enhancements to support unique requirements – Internal Bell work • Design/requirements work • Configuration of all Prepaid modules to support Virgin Mobile • Development/testing of Virgin Mobile offerings/rateplans • Development/test support of interfaces to Virgin Mobile (primarily Corba interface to VMC middleware, but also to data warehouse) 8
  9. 9. Lessons Learned from Virgin MVNO’s • Complex MVNO‟s require significant work. Except for Alcatel platform, we were and are not MVNO ready (SMS, VM, CDS, PM, RBT) • Beware of circular “what do you want….what do you have loop” – Teamwork between Bell and the MVNO is key • Large risk on PPD: concurrent projects • Need for a better „front-door‟ into technology teams and better coordination between teams. BD approach. • Priority management between MVNO, specifically when one is a JV • Funding issues - who pays for what: – Trigger pays – MNO pays – Prorate funding • Plan for growth • Plan for an exit strategy • Choose your MVNO partner wisely • Choose your vendor wisely: partnership • Underestimating integration effort between MNO and MVNO back office systems – Even using proven APIs, integration effort still resulted in 2-3 months of holiday/weekend work (Dec – Feb) supporting Virgin‟s efforts 9
  10. 10. Benefits of the Alcatel Partnership • Security – Flexible security policy, ability to define what service retailer a user ID is associated with and limit access specific to service retailer – Able to define user rights at the create / view / modify / delete level for every object, providing control and access to MVNO • Database partitioning – Users, rate plans, vouchers, recurring charges • Independent configuration – Each service retailer can independently configure • Zoning matrix (LD), rate plans, when and how to notify users, bundles, thresholds, voucher parameters, recurring charges • Unique logic for each MVNO via Lite SCE scripts unique to provider – Multiple access screens and screen formats / layouts for customer service agents. Each MVNO portal is customized both in terms of look and feel and also in terms of content and capabilities • There are no specific hardware requirements to support MVNO. Everything is fully partitioned in software • Presence • Time to market 10
  11. 11. Benefits of the Alcatel Partnership BEFORE Project Definiti Deploy Bell IS/IT on ment Financi & al Development (Bell and Vendor) Testing Approv al 5 -15 months TODAY Proj ect Defi IS/IT (if nitio Deploymen required) n t Fina Customization & Testing ncial & Testing (Bell App and Alcatel) rova l 2 -5 months 11
  12. 12. Thank You! Jean Barrette Jean.Barrette@bell.ca 12

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