Marketing Research about Buying Behavior of Ukay2x Patronizers
THE BUYING BEHAVIOUR
OF YOUNG INDIVIDUALS
IN TERMS OF UKAY- UKAY PRODUCTS
• The changing trend of clothing
Young individuals wants to adopt to new
fashion style but some cant afford to
acquire new clothes so they’ll prefer to
purchase at ukay-ukay outlets than in
• A benefit for future entrepreneurs and
Through these data gathered, we will be
able to get relevant information that will
help us understand their buying behavior.
Specifically it seeks to find answers to
the following questions:
1. What kind of ukay-ukay products that
students usually buy?
2. What are the advantages and
disadvantages in buying ukay-ukay
products based in their experiences?
3. What are their ukay-ukay related
buying behavior in terms of:
d). kind of ukay-ukay products
- Review appropriate
literature and articles that
include examining studies
related to the buying
behavior of young
- The buying behavior of
young individuals in terms of
- Quantitative data, get
feedbacks of the
perspective of the
from the survey and
- Interpretation of
results to have
conclusion about the
buying behavior of
young individuals in
terms of ukay-ukay
• RESEARCH DESIGN
- descriptive research
- observational & survey method
• DATA GATHERING
- Internet and Articles
- Advice from experts
- The environment and its setting
- survey and interviews
- survey questionnaire and discussions
Directions: Check the box of your answer.
Student Working Still seeking for a job
1. Do you buy UKAY-UKAY products?
2. How often do you buy UKAY-UKAY products?
Weekly Monthly Occasionally Seldom a year
3. Where do you usually buy UKAY-UKAY products?
San pedro Uyanguren Bankerohan Others(Specify) _______
4. What kind of UKAY-UKAY products you usually buy?
Clothes Shoes Bags Others (Specify)________
5. How much do you spend in buying UKAY-UKAY products?
100-300 400-600 700-900 1000 above
6. Who do you usually go with when buying UKAY-UKAY products?
Friends Classmate Family Co-workers Others(Specify)__________
1. What influences you in buying UKAY-UKAY products?
2. What are the advantages in buying UKAY-UKAY products?
3. What are the disadvantages in buying UKAY-UKAY products?
4. Do you have regrets after buying UKAY-UKAY products?
5. How satisfied are you in having UKAY-UKAY products?