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THE BUYING BEHAVIOUR
OF YOUNG INDIVIDUALS
IN TERMS OF UKAY- UKAY PRODUCTS
INTRODUCTION
• The changing trend of clothing
Young individuals wants to adopt to new
fashion style but some cant afford t...
Specifically it seeks to find answers to
the following questions:
1. What kind of ukay-ukay products that
students usually...
INPUT
- Review appropriate
literature and articles that
include examining studies
related to the buying
behavior of young
...
METHODOLOGY
• RESEARCH DESIGN
- descriptive research
- observational & survey method
• DATA GATHERING
- Internet and Artic...
Directions: Check the box of your answer.
Student Working Still seeking for a job
1. Do you buy UKAY-UKAY products?
Yes No...
DISCUSSIONS:
1. What influences you in buying UKAY-UKAY products?
2. What are the advantages in buying UKAY-UKAY products?...
THANK YOU!
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Marketing Research about Buying Behavior of Ukay2x Patronizers

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Introduction, statement of the Problem, Conceptual Framework, Methodology, Questionnaire and Discussions.

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Marketing Research about Buying Behavior of Ukay2x Patronizers

  1. 1. THE BUYING BEHAVIOUR OF YOUNG INDIVIDUALS IN TERMS OF UKAY- UKAY PRODUCTS
  2. 2. INTRODUCTION • The changing trend of clothing Young individuals wants to adopt to new fashion style but some cant afford to acquire new clothes so they’ll prefer to purchase at ukay-ukay outlets than in malls. • A benefit for future entrepreneurs and ukay-ukay retailers. Through these data gathered, we will be able to get relevant information that will help us understand their buying behavior.
  3. 3. Specifically it seeks to find answers to the following questions: 1. What kind of ukay-ukay products that students usually buy? 2. What are the advantages and disadvantages in buying ukay-ukay products based in their experiences? 3. What are their ukay-ukay related buying behavior in terms of: a). frequency b). budget c). place d). kind of ukay-ukay products STATEMENT OF THE PROBLEM
  4. 4. INPUT - Review appropriate literature and articles that include examining studies related to the buying behavior of young individuals. - The buying behavior of young individuals in terms of ukay-ukay products PROCESS - Quantitative data, get feedbacks of the perspective of the selected respondents from the survey and interviews given. OUTPUT - Interpretation of results to have conclusion about the buying behavior of young individuals in terms of ukay-ukay products CONCEPTUAL FRAMEWORK
  5. 5. METHODOLOGY • RESEARCH DESIGN - descriptive research - observational & survey method • DATA GATHERING - Internet and Articles - Advice from experts - The environment and its setting - survey and interviews • INSTRUMENTS - survey questionnaire and discussions
  6. 6. Directions: Check the box of your answer. Student Working Still seeking for a job 1. Do you buy UKAY-UKAY products? Yes No 2. How often do you buy UKAY-UKAY products? Weekly Monthly Occasionally Seldom a year 3. Where do you usually buy UKAY-UKAY products? San pedro Uyanguren Bankerohan Others(Specify) _______ 4. What kind of UKAY-UKAY products you usually buy? Clothes Shoes Bags Others (Specify)________ 5. How much do you spend in buying UKAY-UKAY products? 100-300 400-600 700-900 1000 above 6. Who do you usually go with when buying UKAY-UKAY products? Friends Classmate Family Co-workers Others(Specify)__________ QUESTIONAIRE
  7. 7. DISCUSSIONS: 1. What influences you in buying UKAY-UKAY products? 2. What are the advantages in buying UKAY-UKAY products? 3. What are the disadvantages in buying UKAY-UKAY products? 4. Do you have regrets after buying UKAY-UKAY products? 5. How satisfied are you in having UKAY-UKAY products?
  8. 8. THANK YOU!

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