Wednesday, February 23, 2011
JEA standards     • 1A.10. Value of and skills needed to package media       products effectively, using various forms of  ...
Principles of designWednesday, February 23, 2011
contrastWednesday, February 23, 2011
contrast     • pairing “opposite” or unlike elements to draw       attention to their differences     • in size: big/small,...
contrastWednesday, February 23, 2011
dominanceWednesday, February 23, 2011
dominance     • the term “dominance” usually refers to size,       meaning the element is 2-3 times larger than       all ...
emphasisWednesday, February 23, 2011
emphasisWednesday, February 23, 2011
proportionWednesday, February 23, 2011
proportion     • also referred to as “scale” and sometimes       called “visual relationship”     • relationship of sizes ...
proportionWednesday, February 23, 2011
rhythmWednesday, February 23, 2011
rhythm     • repetition of elements     • pattern or predictable arrangement that       creates unity and harmony among el...
rhythmWednesday, February 23, 2011
rhythmWednesday, February 23, 2011
informal balanceWednesday, February 23, 2011
informal balance     • elements are not equal in weight or       placement     • also called asymmetrical     • more conte...
informal balanceWednesday, February 23, 2011
formal balanceWednesday, February 23, 2011
formal balanceWednesday, February 23, 2011
unityWednesday, February 23, 2011
unity     • repetition of elements such as type, color or       shape to create a sense that everything goes       togethe...
unityWednesday, February 23, 2011
unityWednesday, February 23, 2011
directionWednesday, February 23, 2011
direction     • arrangement of elements to lead or direct       reader’s eye     • in photography, leading linesWednesday,...
directionWednesday, February 23, 2011
Graphic Comm Central                  www.makeyourmark.orgWednesday, February 23, 2011
Principles of designWednesday, February 23, 2011
spaceWednesday, February 23, 2011
three types of space     • tight spacing: 0-3 pts, used to group like       elements (for packaging); creates unity     • ...
spaceWednesday, February 23, 2011
type                  www.makeyourmark.orgWednesday, February 23, 2011
type                  www.makeyourmark.orgWednesday, February 23, 2011
type                  www.makeyourmark.orgWednesday, February 23, 2011
type                  www.makeyourmark.orgWednesday, February 23, 2011
type                  www.makeyourmark.orgWednesday, February 23, 2011
readabilityWednesday, February 23, 2011
color              http://graphics.tech.uh.edu/courses/3353/materials/Color/              color.htmlWednesday, February 23...
other elements     •    line     •    shape     •    texture     •    valueWednesday, February 23, 2011
Wednesday, February 23, 2011
structure     • grids     • external margins     • visual hierarchyWednesday, February 23, 2011
entry pointsWednesday, February 23, 2011
alternative story forms     • easier to read & offer more entry points     • break down info by category (rather than      ...
common types                   •    Q/A        •   by the numbers                   •    timeline   •   calendar          ...
Wednesday, February 23, 2011
Wednesday, February 23, 2011
Wednesday, February 23, 2011
Wednesday, February 23, 2011
Wednesday, February 23, 2011
Wednesday, February 23, 2011
Wednesday, February 23, 2011
yearbook design     •    linkage     •    grids/columns     •    consistent caption widths     •    headline leading into ...
yearbook design     •    linkage     •    grids/columns     •    consistent caption widths     •    headline leading into ...
Wednesday, February 23, 2011
Wednesday, February 23, 2011
Wednesday, February 23, 2011
Wednesday, February 23, 2011
newspaper design     •    news value above the fold     •    teasers and multiple entry points     •    not too much gray ...
Wednesday, February 23, 2011
Wednesday, February 23, 2011
Wednesday, February 23, 2011
online news site design     •    navigation     •    multimedia     •    open in new window     •    white background     ...
organizationWednesday, February 23, 2011
visual impactWednesday, February 23, 2011
simplicity, unityWednesday, February 23, 2011
structureWednesday, February 23, 2011
structureWednesday, February 23, 2011
Principles of designWednesday, February 23, 2011
where to look     • visit the JEA Bookstore (www.jea.org)     • magazines: Print, Communication Arts, CMYK     • Newspaper...
getting answers     • contact me: snichols@rocklin.k12.ca.us     • commission chair Mark Newton     • JEA web site > Certi...
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graphics and design

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Based on Standards for Journalism Educators from the Journalism Education Association, this slide show addresses standard 1A.10: Value of and skills needed to package media products effectively, using various forms of journalistic design utilizing a range of visual, auditory and interactive methods for a variety of media.

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graphics and design

  1. 1. Wednesday, February 23, 2011
  2. 2. JEA standards • 1A.10. Value of and skills needed to package media products effectively, using various forms of journalistic design utilizing a range of visual, auditory and interactive methods for a variety of media • 1B.7. The importance of effective information design for all media • principles of design • visual entry points • grid/column structure • typography • alternative story forms • readability/navigation • basic Web design (non-technical)Wednesday, February 23, 2011
  3. 3. Principles of designWednesday, February 23, 2011
  4. 4. contrastWednesday, February 23, 2011
  5. 5. contrast • pairing “opposite” or unlike elements to draw attention to their differences • in size: big/small, horizontal/vertical • in color: light/dark • in type: bold/light, all caps/lowercase • in weight: thick/thinWednesday, February 23, 2011
  6. 6. contrastWednesday, February 23, 2011
  7. 7. dominanceWednesday, February 23, 2011
  8. 8. dominance • the term “dominance” usually refers to size, meaning the element is 2-3 times larger than all other elements in the design • also called “Emphasis” although emphasis can be achieved by color, weight, shape, etc • CVI = center of visual impact • focal pointWednesday, February 23, 2011
  9. 9. emphasisWednesday, February 23, 2011
  10. 10. emphasisWednesday, February 23, 2011
  11. 11. proportionWednesday, February 23, 2011
  12. 12. proportion • also referred to as “scale” and sometimes called “visual relationship” • relationship of sizes among repeating shapes • elements follow a hierarchy in size • modular design packages (“mods”) are smaller variations of each other with type and other elements to scaleWednesday, February 23, 2011
  13. 13. proportionWednesday, February 23, 2011
  14. 14. rhythmWednesday, February 23, 2011
  15. 15. rhythm • repetition of elements • pattern or predictable arrangement that creates unity and harmony among elementsWednesday, February 23, 2011
  16. 16. rhythmWednesday, February 23, 2011
  17. 17. rhythmWednesday, February 23, 2011
  18. 18. informal balanceWednesday, February 23, 2011
  19. 19. informal balance • elements are not equal in weight or placement • also called asymmetrical • more contemporary than formal balance and often creates more visual interestWednesday, February 23, 2011
  20. 20. informal balanceWednesday, February 23, 2011
  21. 21. formal balanceWednesday, February 23, 2011
  22. 22. formal balanceWednesday, February 23, 2011
  23. 23. unityWednesday, February 23, 2011
  24. 24. unity • repetition of elements such as type, color or shape to create a sense that everything goes together and is part of a carefully planned whole • three-peat ruleWednesday, February 23, 2011
  25. 25. unityWednesday, February 23, 2011
  26. 26. unityWednesday, February 23, 2011
  27. 27. directionWednesday, February 23, 2011
  28. 28. direction • arrangement of elements to lead or direct reader’s eye • in photography, leading linesWednesday, February 23, 2011
  29. 29. directionWednesday, February 23, 2011
  30. 30. Graphic Comm Central www.makeyourmark.orgWednesday, February 23, 2011
  31. 31. Principles of designWednesday, February 23, 2011
  32. 32. spaceWednesday, February 23, 2011
  33. 33. three types of space • tight spacing: 0-3 pts, used to group like elements (for packaging); creates unity • standard spacing: generally 1 pica (although outdated), used as consistent internal margin; creates consistency • expanded spacing: full grid or rail, used to open up a design and separate key content; creates isolation or emphasisWednesday, February 23, 2011
  34. 34. spaceWednesday, February 23, 2011
  35. 35. type www.makeyourmark.orgWednesday, February 23, 2011
  36. 36. type www.makeyourmark.orgWednesday, February 23, 2011
  37. 37. type www.makeyourmark.orgWednesday, February 23, 2011
  38. 38. type www.makeyourmark.orgWednesday, February 23, 2011
  39. 39. type www.makeyourmark.orgWednesday, February 23, 2011
  40. 40. readabilityWednesday, February 23, 2011
  41. 41. color http://graphics.tech.uh.edu/courses/3353/materials/Color/ color.htmlWednesday, February 23, 2011
  42. 42. other elements • line • shape • texture • valueWednesday, February 23, 2011
  43. 43. Wednesday, February 23, 2011
  44. 44. structure • grids • external margins • visual hierarchyWednesday, February 23, 2011
  45. 45. entry pointsWednesday, February 23, 2011
  46. 46. alternative story forms • easier to read & offer more entry points • break down info by category (rather than inverted pyramid, which provides info in order of importance) • also called alts and charticles • results from Poynter Eyetrack07 studiesWednesday, February 23, 2011
  47. 47. common types • Q/A • by the numbers • timeline • calendar • quiz • checklist • diagram • side-by-side • chart • comparisonWednesday, February 23, 2011
  48. 48. Wednesday, February 23, 2011
  49. 49. Wednesday, February 23, 2011
  50. 50. Wednesday, February 23, 2011
  51. 51. Wednesday, February 23, 2011
  52. 52. Wednesday, February 23, 2011
  53. 53. Wednesday, February 23, 2011
  54. 54. Wednesday, February 23, 2011
  55. 55. yearbook design • linkage • grids/columns • consistent caption widths • headline leading into copy • consistent external margins • photos leading into spread, not off pageWednesday, February 23, 2011
  56. 56. yearbook design • linkage • grids/columns • consistent caption widths • headline leading into copy • consistent external margins • photos leading into spread, not off pageWednesday, February 23, 2011
  57. 57. Wednesday, February 23, 2011
  58. 58. Wednesday, February 23, 2011
  59. 59. Wednesday, February 23, 2011
  60. 60. Wednesday, February 23, 2011
  61. 61. newspaper design • news value above the fold • teasers and multiple entry points • not too much gray (the “hand” rule) • no tombstoned headlines • importance of packagingWednesday, February 23, 2011
  62. 62. Wednesday, February 23, 2011
  63. 63. Wednesday, February 23, 2011
  64. 64. Wednesday, February 23, 2011
  65. 65. online news site design • navigation • multimedia • open in new window • white background • limited colorsWednesday, February 23, 2011
  66. 66. organizationWednesday, February 23, 2011
  67. 67. visual impactWednesday, February 23, 2011
  68. 68. simplicity, unityWednesday, February 23, 2011
  69. 69. structureWednesday, February 23, 2011
  70. 70. structureWednesday, February 23, 2011
  71. 71. Principles of designWednesday, February 23, 2011
  72. 72. where to look • visit the JEA Bookstore (www.jea.org) • magazines: Print, Communication Arts, CMYK • Newspaper Designer’s Handbook (Tim Harrower) • Color Index, Type Index, Idea Index (Jim Krause) • Web sites and blogs (ilt) • Best of the High School Press (NSPA)Wednesday, February 23, 2011
  73. 73. getting answers • contact me: snichols@rocklin.k12.ca.us • commission chair Mark Newton • JEA web site > Certification • study guide online at www.jea.org/ certification • follow us on Twitter @jeaCertifiedWednesday, February 23, 2011

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