Social Networking For Business: Blogging, Facebook and Linked In.Key

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Slide presentation from a webinar on the benefits of online networking for business. Included general online networking strategies and specific tactical recommendations, including how to use blogging, Facebook, and LinkedIn for business.

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  • Online networking seems new and different but the activities you do online to network are the same as those you’d do offline, face-to-face. Your web site is your home and/or your storefront--it says a lot about you and visitors get a feel for who you are and what you’re like as soon as they walk in the front door.



    But your home can be full of things that say all sorts of good stuff about you but if no one comes to see it, you can’t have conversations or relationships with someone.



    You need to be present in your web site, and a blog allows you to be present in your web site.



    So you need to meet people and invite them over. How do you do that? You meet people at a business mixer
  • Online networking seems new and different but the activities you do online to network are the same as those you’d do offline, face-to-face. Your web site is your home and/or your storefront--it says a lot about you and visitors get a feel for who you are and what you’re like as soon as they walk in the front door.



    But your home can be full of things that say all sorts of good stuff about you but if no one comes to see it, you can’t have conversations or relationships with someone.



    You need to be present in your web site, and a blog allows you to be present in your web site.



    So you need to meet people and invite them over. How do you do that? You meet people at a business mixer
  • Online networking seems new and different but the activities you do online to network are the same as those you’d do offline, face-to-face. Your web site is your home and/or your storefront--it says a lot about you and visitors get a feel for who you are and what you’re like as soon as they walk in the front door.



    But your home can be full of things that say all sorts of good stuff about you but if no one comes to see it, you can’t have conversations or relationships with someone.



    You need to be present in your web site, and a blog allows you to be present in your web site.



    So you need to meet people and invite them over. How do you do that? You meet people at a business mixer
  • Online networking seems new and different but the activities you do online to network are the same as those you’d do offline, face-to-face. Your web site is your home and/or your storefront--it says a lot about you and visitors get a feel for who you are and what you’re like as soon as they walk in the front door.



    But your home can be full of things that say all sorts of good stuff about you but if no one comes to see it, you can’t have conversations or relationships with someone.



    You need to be present in your web site, and a blog allows you to be present in your web site.



    So you need to meet people and invite them over. How do you do that? You meet people at a business mixer
  • Online networking seems new and different but the activities you do online to network are the same as those you’d do offline, face-to-face. Your web site is your home and/or your storefront--it says a lot about you and visitors get a feel for who you are and what you’re like as soon as they walk in the front door.



    But your home can be full of things that say all sorts of good stuff about you but if no one comes to see it, you can’t have conversations or relationships with someone.



    You need to be present in your web site, and a blog allows you to be present in your web site.



    So you need to meet people and invite them over. How do you do that? You meet people at a business mixer
  • Social Networking For Business: Blogging, Facebook and Linked In.Key

    1. 1. Social Networking For Business: Blogging, Facebook and LinkedIn A Presentation by Julia Dvorin, “Duchess of Direction” at Archer Web Solutions, LLC
    2. 2. About Archer Web Solutions
    3. 3. About Archer Web Solutions • Over 20 years of in-the-trenches work in Internet technology, business development, branding and education
    4. 4. About Archer Web Solutions • Over 20 years of in-the-trenches work in Internet technology, business development, branding and education • Our mission: to provide efficient, effective Internet solutions to help businesses and non-profits grow to the next level and “hit the target every time”
    5. 5. About Archer Web Solutions • Over 20 years of in-the-trenches work in Internet technology, business development, branding and education • Our mission: to provide efficient, effective Internet solutions to help businesses and non-profits grow to the next level and “hit the target every time” • Specialists in content management systems and other technologies that empower “normal” users
    6. 6. Assumption: Networking = Crucial Business Activity
    7. 7. Assumption: Networking = Crucial Business Activity • Where do you get your clients/customers?
    8. 8. Assumption: Networking = Crucial Business Activity • Where do you get your clients/customers? • Where do leads come from?
    9. 9. Assumption: Networking = Crucial Business Activity • Where do you get your clients/customers? • Where do leads come from? • Where do your business partners come from?
    10. 10. Assumption: Networking = Crucial Business Activity • Where do you get your clients/customers? • Where do leads come from? • Where do your business partners come from? YOUR NETWORK
    11. 11. Good Networking = Building Good Relationships ONLINE networking is an important part of your overall networking strategy
    12. 12. Online Networking
    13. 13. Online Networking Benefits:
    14. 14. Online Networking Benefits: • Greater reach (numeric, demographic and geographic)
    15. 15. Online Networking Benefits: • Greater reach (numeric, demographic and geographic) • “Always on” 365/24/7
    16. 16. Online Networking Benefits: • Greater reach (numeric, demographic and geographic) • “Always on” 365/24/7 • Faster to search for and find exactly who you want to find
    17. 17. Online Networking Benefits: Challenges: • Greater reach (numeric, demographic and geographic) • “Always on” 365/24/7 • Faster to search for and find exactly who you want to find
    18. 18. Online Networking Benefits: Challenges: • Greater reach • Humans prefer face-to- (numeric, demographic face interactions and geographic) • “Always on” 365/24/7 • Faster to search for and find exactly who you want to find
    19. 19. Online Networking Benefits: Challenges: • Greater reach • Humans prefer face-to- (numeric, demographic face interactions and geographic) • People are better at • “Always on” 365/24/7 speaking than at writing • Faster to search for and find exactly who you want to find
    20. 20. Online Networking Benefits: Challenges: • Greater reach • Humans prefer face-to- (numeric, demographic face interactions and geographic) • People are better at • “Always on” 365/24/7 speaking than at writing • Faster to search for • Body language is a and find exactly who communication you want to find shortcut
    21. 21. Where to Network Online
    22. 22. Where to Network Online • Your Online Space
    23. 23. Where to Network Online • Your Online Space • Someone Else’s Online Space
    24. 24. Where to Network Online • Your Online Space • Someone Else’s Online Space • Community Online Spaces
    25. 25. Online Networking is Just Like Real Life:
    26. 26. Online Networking is Just Like Real Life: Think of...
    27. 27. Online Networking is Just Like Real Life: Think of... • Your web site as your home
    28. 28. Online Networking is Just Like Real Life: Think of... • Your web site as your home • Your blog as the conversation around your porch or dinner table
    29. 29. Online Networking is Just Like Real Life: Think of... • Your web site as your home • Your blog as the conversation around your porch or dinner table • LinkedIn as a business mixer
    30. 30. Online Networking is Just Like Real Life: Think of... • Your web site as your home • Your blog as the conversation around your porch or dinner table • LinkedIn as a business mixer • Facebook as a club
    31. 31. Online Networking is Just Like Real Life: Think of... • Your web site as your home • Your blog as the conversation around your porch or dinner table • LinkedIn as a business mixer • Facebook as a club • Twitter as a cocktail party
    32. 32. The Relationship “Conversion Path”
    33. 33. The Relationship “Conversion Path” • Be visible in community spaces or in someone else’s online space
    34. 34. The Relationship “Conversion Path” • Be visible in community spaces or in someone else’s online space • Interact with someone
    35. 35. The Relationship “Conversion Path” • Be visible in community spaces or in someone else’s online space • Interact with someone • Invite them to your web site/blog
    36. 36. The Relationship “Conversion Path” • Be visible in community spaces or in someone else’s online space • Interact with someone • Invite them to your web site/blog • Build trust and provide value
    37. 37. The Relationship “Conversion Path” • Be visible in community spaces or in someone else’s online space • Interact with someone • Invite them to your web site/blog • Build trust and provide value • Give your new contact a reason to do business with you (and a reason to return again)
    38. 38. Online Networking Strategies
    39. 39. Online Networking Strategies Ensure Your Digital “Home” is Done Right:
    40. 40. Online Networking Strategies Ensure Your Digital “Home” is Done Right: • Is it clear and easy to navigate?
    41. 41. Online Networking Strategies Ensure Your Digital “Home” is Done Right: • Is it clear and easy to navigate? • Is it visually consistent with your key business concepts?
    42. 42. Online Networking Strategies Ensure Your Digital “Home” is Done Right: • Is it clear and easy to navigate? • Is it visually consistent with your key business concepts? • Does it say the right things to the right audience?
    43. 43. Online Networking Strategies Ensure Your Digital “Home” is Done Right: • Is it clear and easy to navigate? • Is it visually consistent with your key business concepts? • Does it say the right things to the right audience? • Does it provide value?
    44. 44. Online Networking Strategies Ensure Your Digital “Home” is Done Right: • Is it clear and easy to navigate? • Is it visually consistent with your key business concepts? • Does it say the right things to the right audience? • Does it provide value? • Does it feel lived in?
    45. 45. Online Networking Strategies Ensure Your Digital “Home” is Done Right: • Is it clear and easy to navigate? • Is it visually consistent with your key business concepts? • Does it say the right things to the right audience? • Does it provide value? • Does it feel lived in?
    46. 46. Online Networking Strategies
    47. 47. Online Networking Strategies Meet People Where They Are:
    48. 48. Online Networking Strategies Meet People Where They Are: • Who are you trying to reach?
    49. 49. Online Networking Strategies Meet People Where They Are: • Who are you trying to reach? • Where do they hang out online?
    50. 50. Online Networking Strategies Meet People Where They Are: • Who are you trying to reach? • Where do they hang out online? • How do they like to be communicated with?
    51. 51. Online Networking Strategies Meet People Where They Are: • Who are you trying to reach? • Where do they hang out online? • How do they like to be communicated with? • How can you make yourself most attractive to them?
    52. 52. Online Networking Strategies
    53. 53. Online Networking Strategies Increase Your “Digital Footprint”:
    54. 54. Online Networking Strategies Increase Your “Digital Footprint”: • Choose specific places to interact (based on your strategic online marketing plan)
    55. 55. Online Networking Strategies Increase Your “Digital Footprint”: • Choose specific places to interact (based on your strategic online marketing plan) • Show each community specific and appropriate aspect(s) of your business
    56. 56. Online Networking Strategies Increase Your “Digital Footprint”: • Choose specific places to interact (based on your strategic online marketing plan) • Show each community specific and appropriate aspect(s) of your business • Every online space you participate in should clearly lead back to your web site/blog
    57. 57. Online Networking Strategies
    58. 58. Online Networking Strategies Don’t Be “That Guy”:
    59. 59. Online Networking Strategies Don’t Be “That Guy”: • Create authentic relationships, don’t broadcast or spam
    60. 60. Online Networking Strategies Don’t Be “That Guy”: • Create authentic relationships, don’t broadcast or spam • Listen, educate, share and help
    61. 61. Online Networking Strategies Don’t Be “That Guy”: • Create authentic relationships, don’t broadcast or spam • Listen, educate, share and help • Look and act like a professional
    62. 62. Tactics: Blogging
    63. 63. Tactics: Blogging 1. Listen before you talk
    64. 64. Tactics: Blogging 1. Listen before you talk 2. Determine your voice
    65. 65. Tactics: Blogging 1. Listen before you talk 2. Determine your voice 3. Be a part of the “blogosphere”
    66. 66. Tactics: Blogging 1. Listen before you talk 2. Determine your voice 3. Be a part of the “blogosphere” 4. Keep the beat
    67. 67. Tactics: Facebook
    68. 68. Tactics: Facebook 1. Create a “page” for your business (fans vs. friends)
    69. 69. Tactics: Facebook 1. Create a “page” for your business (fans vs. friends) 2. Segmentation through friend lists
    70. 70. Tactics: Facebook 1. Create a “page” for your business (fans vs. friends) 2. Segmentation through friend lists 3. Keep personal and business separate (separate accounts, privacy settings)
    71. 71. Tactics: Facebook 1. Create a “page” for your business (fans vs. friends) 2. Segmentation through friend lists 3. Keep personal and business separate (separate accounts, privacy settings) 4. Groups: create, join and participate
    72. 72. Tactics: LinkedIn
    73. 73. Tactics: LinkedIn 1. Create an effective profile
    74. 74. Tactics: LinkedIn 1. Create an effective profile 2. Make and get recommendations
    75. 75. Tactics: LinkedIn 1. Create an effective profile 2. Make and get recommendations 3. Know who you want to reach, and use second degree networks
    76. 76. Tactics: LinkedIn 1. Create an effective profile 2. Make and get recommendations 3. Know who you want to reach, and use second degree networks 4. Groups: create, join, participate
    77. 77. Take-away Points
    78. 78. Take-away Points • Visibility + credibility = profitability
    79. 79. Take-away Points • Visibility + credibility = profitability • Social media is made of people
    80. 80. Take-away Points • Visibility + credibility = profitability • Social media is made of people • Be a “mensch” and the money will follow
    81. 81. Take-away Points • Visibility + credibility = profitability • Social media is made of people • Be a “mensch” and the money will follow • Make a plan for your online networking (and follow it!)
    82. 82. Archer Web Solutions Helps You Hit the Target
    83. 83. Archer Web Solutions Helps You Hit the Target • Online Marketing Strategic Plan Standard price: $285.00 Webinar price: $235.00 (use the secret code)
    84. 84. Archer Web Solutions Helps You Hit the Target • Online Marketing Strategic Plan Standard price: $285.00 Webinar price: $235.00 (use the secret code) • We construct and remodel digital homes! Sign up for a free 20-minute strategy session at www.archerwebsolutions.com
    85. 85. Archer Web Solutions Helps You Hit the Target
    86. 86. Archer Web Solutions Helps You Hit the Target Visit www.archerwebsolutions.com to:
    87. 87. Archer Web Solutions Helps You Hit the Target Visit www.archerwebsolutions.com to: • Sign up for our next free webinar: “Tools for Smart Monkeys”
    88. 88. Archer Web Solutions Helps You Hit the Target Visit www.archerwebsolutions.com to: • Sign up for our next free webinar: “Tools for Smart Monkeys” • Sign up for our newsletter
    89. 89. Archer Web Solutions Helps You Hit the Target Visit www.archerwebsolutions.com to: • Sign up for our next free webinar: “Tools for Smart Monkeys” • Sign up for our newsletter • Follow us on Facebook & Twitter
    90. 90. Archer Web Solutions Helps You Hit the Target Visit www.archerwebsolutions.com to: • Sign up for our next free webinar: “Tools for Smart Monkeys” • Sign up for our newsletter • Follow us on Facebook & Twitter • Encourage us to blog more!
    91. 91. Thank you! For more information please visit www.archerwebsolutions.com or email us at info@archerwebsolutions.com

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