DISH Network asked me "how can we transfer our Boston Guys commercials into a social media campaign?"
From that Boston Guys Go Social was developed, a social campaign where DISH's Boston Guys took over their social media profiles.
This campaign produced one of the most successful multi-media campaigns since the Old Spice guy. The Boston Guys garnered 94 million social impressions, was Retweeted by Paul Pierce and Eliza Dushku and produced the third most liked and third most shared video ever made specifically for Facebook with “Goin’ Viral.”
For this campaign I developed the concept, wrote the scripts, assisted in production and led the execution including media buy to effectively drive engagement.