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Canappi: Building Mobile applications that rock

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This presentation provides a blueprint for building mobile applications:
Why do you want to build an app?
What are mobile apps about?
How do you build a mobile app?

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Canappi: Building Mobile applications that rock

  1. 1. Creating Mobile Apps That Rock !<br />Mobile Applications<br />Simplified<br />Canappi<br />
  2. 2. Agenda<br />Simon Sinek: Start with Why: How Great Leaders Inspire Action?<br />http://www.youtube.com/watch?v=u4ZoJKF_VuA<br />
  3. 3. Canappi<br />Why creating a Mobile App?<br />People don’t buy what you do<br />People buy why you do it<br />Change the world<br />Have fun<br />Help People<br />…<br />Challenge the Status Quo<br />Don’t forget the Law of Diffusion of Innovation<br />
  4. 4. Change the WorldWikityo<br />
  5. 5. Change the WorldSmart Inhaler Live<br />Nexus6<br />
  6. 6. Have Fun !Flixlab, appitude, Sky3D…<br />
  7. 7. Help People … solve everyday problems<br />Park Place!<br />
  8. 8. It is all about …Challenging the Status Quo<br />All the examples we’ve seen challenge the status quo<br />We have done things a certain way for decades, we can do what we do everyday better, <br />Far Better<br />
  9. 9. Agenda<br />Simon Sinek: Start with Why: How Great Leaders Inspire Action?<br />http://www.youtube.com/watch?v=u4ZoJKF_VuA<br />
  10. 10. What is a Mobile App About?The information dimension<br />Event<br />Media<br />Good<br />Service<br />Place<br />Product<br />People<br />Knowledge<br />Action<br />Friend<br />
  11. 11. What is a Mobile App About?The action dimension<br />Places, People, Events<br />Advertising<br />Offers / Purchases<br />Products<br />Favorites<br />History / Collections<br />Convergence<br />Voice, Messaging<br />Data<br />Media<br />Social<br />Actions<br />
  12. 12. What is a Mobile App about? Universal Data Access<br />
  13. 13. What is a Mobile App about?The Universal Remote<br />ZipCar in San Francisco (http://www.zipcar.com/sf/find-cars)<br />
  14. 14. What is a Mobile App about?“Service as a Software”<br />You may all have heard of “SaaS”<br />Software-as-a-Service<br />SalesForce.com<br />Cloud Computing<br />The mobile revolution allows you to rethink your mobile strategy and expose physical services or products “as a software”<br />Expose Web APIs that directly integrates into your physical services or physical products<br />Let 3rd party developers build mobile applications to expose products and services as a software<br />
  15. 15. Agenda<br />Simon Sinek: Start with Why: How Great Leaders Inspire Action?<br />http://www.youtube.com/watch?v=u4ZoJKF_VuA<br />
  16. 16. 6 Rules to Design Amazing Mobile Apps<br />Understand the differences between mobile and other media<br />Data is the new content, it comes from everywhere<br />Dive into context, it is the easiest way to awesomeness<br />Design for interaction, every pixel is worth an inch of a desktop screen<br />Small screens don't make things easier, they make things harder<br />It takes a lot longer than you might think<br />Adapted from Brian Fling: http://www.slideshare.net/fling/6-rules-to-designing-amazing-mobile-apps-media-2011<br />
  17. 17. Building a Mobile App is Hard<br />Event on a single platform<br />Make no mistake about it<br />A consumer app is at least 6-12 man/months from design to production<br />An enterprise app a few man weeks to a few man months<br />
  18. 18. Mobility is just … … the Tip of the Iceberg<br />Clients<br />Data<br />Desktop<br />Companion<br />
  19. 19. Why did we Built Canappi?Building Amazing Apps is Hard<br />
  20. 20. What Does Canappi do?<br />Canappi generates code, it only generates code<br />Canappi is not a library<br />Think of Canappi as adding a great, highly productive developer in your team<br />A developer that knows all the platforms and the best practices in the industry<br />A developer that will take on about 80% of what your team would do for any given platform<br />In Minutes<br />Think for instance of how much more useable your app could be if you could build 10 prototypes instead of one<br />
  21. 21. How Does Canappi Do it?<br />
  22. 22. How do you make money?<br />4.5 B apps have been installed from Android market <br />US, Japan, Korea being the largest markets.<br />These numbers are orders of magnitudes higher than any software sales of the past decade<br />Yet, the vast majority of developers are not making money even on the Apple App Store<br />Source: Tim Bray, Google<br />
  23. 23. How do you Make Money?(cont’d)<br />Application upgrades are a much better way to make money, yet most app stores do not support paid for upgrades yet<br />“In-app advertising” should be key element of any business model (iAd, AdMob …)<br />“In-app sales” are likely to eventually represent the most important source of revenue for apps, because it allows to draw revenue from existing customers<br />The “server side revenue” is often overlooked: Tripit or 37signals have successfully added a profitable mobile component to their web app subscriptions<br />DCB (Direct Carrier Billing) is a major growth factor typically doubling app or in-app sales as soon as they are enabled<br />Mobile Devices are an important economic agent in developing countries <br />Targeting affluent 20 something may not be your best bet …<br />
  24. 24. Agenda<br />Simon Sinek: Start with Why: How Great Leaders Inspire Action?<br />http://www.youtube.com/watch?v=u4ZoJKF_VuA<br />
  25. 25. Conclusion<br />Mobile Apps are the next big thing<br />This is not a fad<br />With 4 Billion projected mobile users this pretty much will be the center of commerce before the end of the decade<br />Location based commerce<br />Event based commerce<br />Social commerce<br />Based on the Decision – Action pattern<br />Why wouldn’t you let Canappi help you?<br />

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