Stakeholder Management Presentation


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This presentation was developed to promote the importance of stakeholder (manager) visibility in promoting the success of the NASA IFMP SAP implementation across the Agency.

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  • Stakeholder Management is an iterative process that includes three key steps: 1. Analysis 2. Plan 3. Implement
  • STAKEHOLDER ANALYSIS Stakeholder analysis takes place on four dimensions that can be used to document current and desired positions. The four dimensions are Impact of Change on the respective stakeholder Reaction to the change by the stakeholder Level of Power and Influence of the Stakeholder Desired Support from the Stakeholder These four dimensions on which Stakeholder analysis takes place can be presented in many ways. The stakeholder map above is one example
  • Stakeholder Analysis Stakeholders can play many roles depending on their position on the stakeholder map, and their position in the organization. Five key roles include: customer, influencer, change leader, change agent, and change target. Through these roles, stakeholders doe the following: Set change direction Lead change, and Deliver change Change leaders bring change direction/vision and tactical delivery to produce results.
  • Stakeholder Management Plan The Stakeholder Management Plan is comprised of the following planning elements: Stakeholder Stakeholder Role Action Action Category ( set change direction, deliver change, lead change) Timing Peformance Measures (how do you know if management actions are successful?) Feedback (mechanizms that supports the iterative nature of Stakeholder Management
  • Stakeholder Management Presentation

    1. 1. Stakeholder Management Process NASA IFMP Change Management Team Meeting August 3, 1999
    2. 2. Stakeholder Management <ul><li>Objectives </li></ul><ul><ul><li>Discuss the importance of Stakeholder Management in successful and sustainable change projects </li></ul></ul><ul><ul><li>Discuss the inputs used in stakeholder analysis </li></ul></ul><ul><ul><li>Identify and map individual and group stakeholders </li></ul></ul>
    3. 3. Stakeholder Management <ul><li>Stakeholders are individuals or groups of individuals who will either be affected by the impending changes, or have the ability to impact the project of change effort. </li></ul>“ There is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to manage, than to initiate a new order of things. For the initiator has enemies in all those who profit by the old order, and only lukewarm defenders in those who would profit by the new.” Niccolo Machiavelli - “The Prince”
    4. 4. Stakeholder Management <ul><li>A stakeholder can be: </li></ul><ul><ul><li>An “executive” sponsoring a change effort </li></ul></ul><ul><ul><li>A line manager whose division is undergoing the change </li></ul></ul><ul><ul><li>An end-user whose budgeting process is changing </li></ul></ul><ul><ul><li>An “external” organization which supports a change effort, but bears no responsibility for it nor experiences any direct impact from the change </li></ul></ul>
    5. 5. Stakeholder Management
    6. 6. Stakeholder Management <ul><li>Sources of stakeholder information include: </li></ul><ul><ul><li>Organization charts </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Outcomes of formal and informal meetings </li></ul></ul>Can you think of some others?
    7. 7. Stakeholder Management
    8. 8. Stakeholder Roles Customer Influencer Change Leader Change Agent Change Target Set Direction for Change Recipients of the change benefits whose views must be considered but does not authorize or participate in change. Deliver Change Facilitator/implementor responsible for achieving change and has a contract with a change leader. Lead Change Leader who demands and authorizes change Support Change Supporter and influencer who sometimes initiates change but cannot lead it. Targets Employees who must change for benefits to be delivered.
    9. 9. Stakeholder Management Plan
    10. 10. Exercise <ul><li>Center Level Stakeholder Management Planning </li></ul><ul><ul><li>Identify stakeholders </li></ul></ul><ul><ul><li>Evaluate their current state - where are they on the grid </li></ul></ul><ul><ul><li>Determine where they need to move on the grid to achieve successful implementation </li></ul></ul><ul><ul><li>Develop plan to “help them move.” </li></ul></ul>