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A Futurist Deck - 2018

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Someone shared this set of questions as part of a job application for a strategy role a while back. I thought they were such interesting questions, I made this deck to answer them just to exercise the strategic muscles.

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A Futurist Deck - 2018

  1. 1. A Futurist Deck Jason Dojc
  2. 2. What book or film best predicts the future?
  3. 3. For a while, a lot of the marketing and tech world referenced this movie
  4. 4. Particularly the scene when Tom Cruise gets bombarded with individually targeted ads
  5. 5. And Google and Facebook’s targeting and retargeting options have certainly made us feel that way during our online activities
  6. 6. But I think this movie predicted and still predicts the future
  7. 7. And not just because it predicted reality television
  8. 8. Because as we share on Snapchat, Instagram, Facebook, Pinterest, Twitter, YouTube, etc…
  9. 9. We start acting in real life like we’re on camera
  10. 10. As our life’s moments are captured, curated, and shared for our friends or the world to see
  11. 11. To the point that we manufacture our own on camera moments… …making our own ‘Truman Shows’
  12. 12. What haven’t we heard about yet?
  13. 13. Maybe you’ve heard of Douglas Adams’ three laws of technology adoption? I've come up with a set of rules that describe our reactions to technologies: 1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. 2. Anything that's invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. 3. Anything invented after you're thirty-five is against the natural order of things. Douglas Adams, The Salmon of Doubt
  14. 14. “Communications tools don't get socially interesting until they get technologically boring.” Maybe you’ve heard of Clay Shirky’s axiom of tech + sociology?
  15. 15. A while ago, I came up with my own law of technology which is probably why you likely haven’t heard of it
  16. 16. New technology rarely completely replaces old technology. We generally find a new purpose for “old tech” Source: http://www.slideshare.net/jdojc/how-magazines-can-survive-the-digital-age Jason Dojc’s Law of technology abandonment
  17. 17. And it stems from these observations…
  18. 18. Cars didn’t replace horses. Horse riding evolved from transportation to recreation
  19. 19. Photography didn’t replace painting. Impressionism, cubism, surrealism and several other important art movements emerged after the invention of the camera.
  20. 20. And vinyl. Still around for hard-core audiophiles but also found new life as a DJ’s instrument.
  21. 21. What do you think could never happen What do you think could never happen by 2030? Why?
  22. 22. This will happen. Robots will take over many walks of life
  23. 23. Fast food kitchens
  24. 24. Retail Clerks
  25. 25. Even the medical and legal professions are slowly getting automated
  26. 26. 60 million Number of disputed settled by disagreements are resolved using “online dispute resolution” software, without a traditional lawyer. 3x more than lawsuits dealt with in the entire US justice system.
  27. 27. So even lawyers are looking one day replaced by robots. Except one particular lawyer…
  28. 28. Criminal lawyers will not be replaced by robots even by 2030
  29. 29. You have the right to an attorney Only a human being can deal with the subtleties of testimony and the the holistic thinking to try a case
  30. 30. And I doubt Miranda Rights will allow robot public defenders to count as your legal counsel

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