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Turkish airline


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How Turkish Airline succeeded with this digital campaign and how independet hoteliers can be inspired by this campaign.

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Turkish airline

  1. 1. Turkish Airline Digital Marketing Strategy Prieur Wirz Jean Damien MBA 2B – E Craig
  2. 2. Digital Touchpoint map Ad on Youtube More selfies Repost comments & selfies Launch of a new contest 137 Million Views 20 000 Comments 180 000 Likes 7000 tweets On TA page Best Viral Campaign Ever
  3. 3. Effectiveness of the Campaign Best Viral Campaign Of the Year • Right message for The right audience • Increase of brand Awareness Business Success !! =
  4. 4. Digital Touchpoint Analysis Youtube Ad Comments Tweet Google Plus New Selfies Increase Of Views A Viral Cycle
  5. 5. How to apply the digital strategy to an independent hotel ? Instagram • Post pictures • Invite Influencers • Effective content Blog • Produce good content • Update every day • Efficient Story telling Pinterest • Pin accurate content • Repin guests pictures Develop a responsive website