Presentation given to the Annual NLPtCA Conference 2012: We may be called 'neuro'-linguistic psychotherapists, but how much does neurological research influence how we work with a client? How much has science discovered about our neurology that is applicable to working psychologically? Do we know when we are committing logical level errors by reading too much into the research? And can we distinguish psychological-map from neural-territory? I will explore how much is myth, metaphor and marketing – and how much it matters.