A 40-page slide show of a Social Media Camp that JD Lasica and Chris Heuer gave at New America Media in San Francisco on Feb. 17, 2009, centering on changes in the mediasphere that are driving adoption of social media, with a look at key social media tools. I added the We Are Media credits on the presentation but I don't believe there's a way to edit the PDF unless this entire page were deleted. So: Beth, apologies for the oversight: All slides are licensed under a Creative Commons BY-NC license except Slides 19, 20, 26, which are licensed under a Creative Commons BY-SA license; attribution: We Are Media. Excellent set of resources on the wiki at http://www.wearemedia.org/Materials The slides, rather than the PDF, can be downloaded at drop.io here: drop.io/jdlasica

1. Media in the Sharing Economy
New strategies for the network age
Social Media Camp
New America Media, SF, Feb. 17, 2009
JD Lasica Chris Heuer
Socialmedia.biz Socialmediaclub.org
jdlasica@gmail.com chris@socialmediaclub.org
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2. eee
• eeee
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3. The crash-course version
Big picture
The dinosaurs & the meteor
Social media & the news
Social media strategies
Tactics & tools
Specifics: Hands-on
Photo: Creative Commons BY smaedli on Flickr
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4. 4

5. Reality check
World Internet users by region
Asia: 650 million
Europe: 390 million
North America: 246 million
Latin America/Caribbean: 166 million
Africa: 54 million
Middle East: 45 million
Australia/Oceana: 20 million
1.57 billion users worldwide
Source: Internet World Stats, February 2009
http://internetworldstats.com/stats.htm
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6. 6

7. The Big Media mindset in 12 secs
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8. The Big Media mindset in 12 secs
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9. The Big Media mindset in 12 secs
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10. The Big Media mindset in 12 secs
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11. 8

12. Flight 1549: A social news event
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13. Flight 1549: A social news event
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14. Dizzying disruptions for the media
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15. What is social media?
“An y online technology or practice that lets us share
(content, opinions, insights, experiences, media)
and have a conversation about the ideas we care about.
”
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16. Social media principles
Be human
Be aware
Be honest
Be respectful
Be a participant
Be open
Be courageous
Photo illustration (c) 2008 AdWeek
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17. Social prism
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18. Explosive uptake in social media
About 200 million blogs
5 of top 10 websites are social
media sites
57% have joined a social network
39% subscribe to an RSS feed
YouTube = 10% of all Internet traffic
Every time someone opens a computer, 60% of time
it’s for social reasons
120,000 new blogs launched every day
1.5 million blog posts per day (17 per second)
Sources: Universal McCann: Wave.3: Power to the People, 2008; various
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19. Who’s commanding mindshare?
Social media took up the vast majority of the
2.1 trillion page views at the top 1,000 media sites in 2008.
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20. Who’s commanding trust?
Source: Forrester Research and Intelliseek
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21. Faces of
social networking
Fox Interactive Media: Never-Ending Friending:
A Journey into Social Networking, 2007
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22. New America Media sites
http://www.impre.com/laopinion/
http://www.iranian.com/
http://www.asianjournal.com/
http://egpnews.com/
http://www.lawattstimes.com/
http://www.laprensa-sandiego.org/
http://www.impre.com/laopinion/
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23. Strategies
Listen
Participate
Share
Use/build the community
Experiment
Measure, learn & adapt
based on Chris Heuer’s:
Look Listen Learn Join Lead
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24. Tactics: Social media platforms
Blogs: WordPress, Blogger, TypePad, etc.
Microblogging: Twitter, Friendfeed
Social networks: Facebook, MySpace, Ning, Hi5
Video sharing: YouTube, Vimeo, Viddler, Ourmedia
Photo sharing: Flickr, SmugMug,
Photobucket
Chat rooms & message boards
Podcasting services: Libsyn
http://delicious/socialmediacamp/platforms
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25. Tactics: Social news tools
Social news sites: Digg, NowPublic, Reddit
Petitions: Care2's thepetitionsite.com, ipetitions.com
RSS feeds: Feedburner
RSS readers: Bloglines, Google Reader, many others
Widgets: Netvibes, Widgetbox, Yahoo! Widgets
Social bookmarking sites: Delicious
Wikis
Mashup tools
Google Alerts
http://delicious/socialmediacamp/tools
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26. The power of engagement (not page views)
quot;We don't really
care about page
views as much as
we care about
comments. If we get
1,000 video views,
that is good. The
comments are a
focus group with
our influencers. If
they like it, they'll
spread it and that
helps get us to our
objectives.quot;
- Jake Brewer,
PowerShift
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27. The power of micro-sharing
China earthquake
Mumbai
Flight 1549
Twestival: $1 million raised for charity: water in 202
cities on Feb. 12, 2009
countless others
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28. Organization using Twitter: EPA
Official EPA
page on Twitter:
1 following
381 followers
Official EPA blog
page on Twitter:
7 following
1,244 followers
EPA’s “human
twitterer”:
197 following
1,349 followers
Also: 38 BusinessWeek writers & editors are on Twitter.
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29. The power of hash tags
#journchat
on Twitter,
found through
search.twitter.com or
http://journchat.info
#media #politics
#africa #news #diversity
#democracy #education, etc.
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30. NAM’s tag cloud on Twittersheep
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31. Friendfeed: Reciprocal attention
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32. Creative Commons
flickr.com/
creativecommons
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33. The power of map mashups
http://chicago.everyblock.com/crime/
Everyblock
Boston
Charlotte
Chicago
Los Angeles
Miami
New York
Philadelphia
San Francisco
San Jose
Seattle
Washington, DC
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34. Other map mashups
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35. Facebook fan page
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36. Facebook group
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37. Widgets
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38. myurbanreport.com
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39. What myurbanreport does right
Personal voice
Blogrolls: reciprocity
Use of social news bookmarks
Use of videos and multimedia
RSS feeds for news that comes to you
Cross-promotion of his other social networks
Use of WordPress to leverage its open source plug-ins
Use of Widgetbox’s ultimate website translator to translate into
other languages
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40. Sites to steal ideas from
BlogHer.com
ProPublica.org
Lifehacker
Themediaconsortium.org
TechCrunch
Mashable
Rainforest Action Network (ran.org)
Truthout.org
http://delicious.com/socialmediacamp/sites
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41. Nonprofit & citizen media resources
Ourmedia Learning Center: ourmedia.org/learning-center
Center for Citizen Media: citmedia.org/principles
Knight Citizen News Network: kcnn.org
Social Media Club: socialmediaclub.org
Netsquared & Techsoup.org
NewAssignment.net: open source reporting
Spot.us: crowd-funded reporting
CiiJ: ciij.org/resources
http://delicious.com/socialmediacamp/resources
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42. Readings
http://delicious.com/socialmediacamp/readings
Image: Universal McCann: Wave.3 report, March 2008
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43. Hands-on
Let’s discuss:
Register on Twitter?
Find influencers?
Register on Friendfeed or Facebook?
Snap critique of publications?
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44. Thank you!
jdlasica@gmail.com
twitter: jdlasica
chrisheuer@socialmediaclub.com
twitter: chrisheuer
Image: imagechef.com
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