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Conversion-Optimierung für Online-Shops - Jörg Dennis Krüger - iico2012

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Conversion-Optimierung für Online-Shops - Jörg Dennis Krüger - iico2012

  1. 1. Mehr Shop-Conversions!Jörg Dennis KrügerIICO2012Berlin, 24.05.2012 1
  2. 2. Jörg Dennis Krüger Online-Marketing seit 1999 Leiter „Websites“ bei Sixt Autor – „Conversion Boosting mit Website Testing“ – ConversionBoosting.com – „Web Content managen“ Dozent „Conversion Boosting College“ Stationen – Leiter „Conversion Optimierung“ bei QUISMA – Selbständiger Berater in den Bereich E-Mail joerg-dennis.krueger@sixt.com Content Management und Online Marketing Twitter @jdkrueger Xing http://xing.to/jdk – Practice Leader „Content Management“ bei Telefon +49 (0)89 74444 6113 Avinci 2
  3. 3. Conversion Boosting “Hier lernt der Leser alles von der Funktionsweise verschiedener Ansätze über die Überführung von Analysen in Testtrategien bis hin zur konkreten Durchführung mit den richtigen Testing-Tools und der Auswertung von Testergebnissen.” “[...] eine interessante Darstellung, die ihr Geld wert ist.” „Der Autor Jörg Dennis Krüger behandelt in gut strukturierter Form und sehr zielgerichtet die vielen Aspekte „des“ Themas der vergangenen zwei Jahre, dem in dieser Zeit insbesondere in Deutschland allmählich mehr Aufmerksamkeit zukommt.“ 3
  4. 4. A. Gemeinsamkeiten 4
  5. 5. 5
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  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. 12
  13. 13. Wie verhindern Sie dies für Ihr Unternehmen? 13
  14. 14. 14
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. Wieso ist das so? 18
  19. 19. Niemand weiß, was IhreWebsite-Besucher wirklich wollen! 19
  20. 20. Niemand weiß, wer IhreWebsite-Besucher wirklich sind! 20
  21. 21. Wie viele Shopbetreiber ihre Kunden sehen… 21
  22. 22. …und wer der Kunde wirklich ist. 22
  23. 23. Sie kennen Ihren Kunden anhand soziodemografischer Daten… Geschlecht: Männlich Geboren: 1948 Herkunft: Großbritannien Familienstand: Verheiratet (in zweiter Ehe) Beruflich erfolgreich Sehr vermögend Erwachsene Kinder Wird „Prince“ genannt 23
  24. 24. …oder vielleicht doch nicht? Prince of Wales Prince of Darkness 24
  25. 25. Was ist die Lösung? 25
  26. 26. Conversion Optimierung bedeutet IndividualisierungWebsites nach den – Bedürfnissen der – tatsächlichen Besucher – zum Zeitpunkt des Besuchs auf der Website 26
  27. 27. Optimierung durch Splittesting! User A, K, L User B, C, M User D, F, G User R, M, S 1 User O, P, TTestvariante A Testvariante B Testvariante C Testvariante D Testvariante E 27
  28. 28. Beobachtung in der freien WildbahnQuelle: QUISMA 28
  29. 29. „Tolle Idee.Funktioniert aber nur fürLandingpages und so.“ 29
  30. 30. Gleicher Dialog – verschiedene Inhalte 30
  31. 31. Splittraffic-Testing – Beispielhaftes TestszenarioControl-Variante Testvariante 1 Testvariante 2 Quelle: QUISMA 31
  32. 32. Splittraffic-Testing im CheckoutControl-Variante Testvariante 1 Testvariante 2 Quelle: QUISMA 32
  33. 33. Funktionsweise• Keine statischen Testvarianten• Nur JavaScript-Code (z.B. jQuery) $("div#sortNav").css({"display":"none", "visibility":""}); $("div#mainNavigation").css({"display":"none", "visibility":""}); $("div.priceContent").css({"font-size":"24px"}); $("div.detailInfoOrderNr").css({"display":"none", "visibility":""}); $("b.availability_green").detach().insertAfter("div.solidFrameRight > div:eq(3)"); $("ul#buttonList").css({"left":"0px", "position":"relative", "top":"0px"}); $("ul#buttonList").detach().insertBefore("div.overview > div:eq(6) > div:eq(0) > div:eq(0) > a:eq(0)"); 33
  34. 34. Kleiner Eingriff – große Wirkung 34
  35. 35. Im einfachsten Fall: WYSIWYG 35
  36. 36. Konzept – keine Technologie Unabhängig vom Testing-Tool (Tipp zum ausprobieren: http://www.optimizely.com) Hoch effizient! Keine statischen HTML-Seiten, etc. 36
  37. 37. Zusammengefasst…1. Passen Sie sich an! Märken, Interessen und Vorlieben wandeln sich.2. Glauben Sie niemandem, der einfache Lösungen zu bieten hat!3. Testen Sie, was Ihre Besucher wirklich wollen!4. Testing ist auch im eCommerce machbar.5. Es gibt keine Ausreden! Testing ist schnell, effizient und günstig. 37
  38. 38. Bitte sterben Sie nicht aus! 38
  39. 39. Dateiname – vom 28.09.07 – Seite 39 39
  40. 40. Conversion Boosting College  Für iico-Teilnehmer: – 100 Euro Rabatt – 12 Monate Zugriff auf die Lerninhalte – „Conversion Boosting mit Website Testing“ gratis – mit Code: IICO2012-Q12 (Gültig bis 30. Juni 2012)  http://www.conversioncollege.de 40
  41. 41. Sixt is hiring! (Junior) Online Marketing Manager (Conversion Optimierung) (m/w) (Junior) Web Analyst (m/w) (Junior) JavaScript-Entwickler (m/w) (Junior) Webdesigner (m/w) (Junior) Social Media Manager (m/w) Online Marketing Manager SEO (m/w) UK PHP-Entwickler (m/w) Produktmanager Mobile (m/w) Projektleiter IT (m/w) Senior SEM Manager (m/w) u.v.m.www.sixt.jobs 41
  42. 42. Dateiname – vom 28.09.07 – Seite 42 42

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