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SwatchFOB Executive Summary

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This is an executive summary presentation for a new product called SwatchFob which is for my final project for my Integrated Marketing Communication (MKT 605 course) class that is part of my Masters program at Southern New Hampshire University

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SwatchFOB Executive Summary

  1. 1. SwatchFOB Introduces Reference: Information and logo from SwatchGroup.com
  2. 2. Many styles and designs Operates with most vehicles Has clock and calendar Used as key fob Voice operated and controlled Fingerprint auto theft protection Lifeline emergency connection Drinking and driving prevention Distracted driving prevention SwatchFOB Benefits and Features Reference: Picture of watches from store.swatch.com
  3. 3. SwatchFOB Brand Ambassadors Conduct SwatchFOB demonstrations in person and online Build individualized relationships with all customers Establish a truthful and honest relationship with customers Treat all customers with dignity and respect Answer questions individually
  4. 4. SwatchFOB U.S. Target Market Baby Boomers Men and women, ages 50 to 65 Appreciate their aging but refuse to grow old Lively and active Want to make their lives and daily living easier Love to be on the go and love to drive Tech savvy and use the electronic devices Frequent users of the Internet and social media Reference: Information and photo from AARP.com and flag from WorldAtlas.com
  5. 5. SwatchFOB Brazil Target Market Men and women, ages 50 to 65 Appreciate their aging but refuse to grow old Lively and active Want to make their lives and daily living easier Love to be on the go and love to drive Tech savvy and use the electronic devices Frequent users of the Internet and social media Reference: Brazil Flag from WorldAtalas.com
  6. 6. SwatchFOB South Korea Target Market Men and women, ages 50 to 65 Majority speak Korean Want instant feedback Will ask a lot of questions Know spoken and written English Family oriented, high respect for elders Use Internet and social media daily Do not like saying “No” when asked questions Personal and business relationships are important Prefer to learn about new products in person and online Reference: South Korea Flag from WorldAtalas.com
  7. 7. SwatchFOB International Target Markets Commonalities Family oriented Lively and active Prefer living life rather than aging Their cultures are important to them Use Internet and social media for business and personal Accept to new technology Will use the internet for decision making Prefer face to face communication for instant feedback Reference: United States, Brazil and South Korea Flags from WorldAtalas.com
  8. 8. SwatchFOB Website Marketing Advantages Disadvantages oAttract and hold visitors attention oOffer opt in and opt out oBuild trust and honesty oSome visitors may see information overload oWebsite does not generate word-of-mouth advertising oSome visitors will visit website and leave
  9. 9. SwatchFOB Social Media Marketing Advantages Disadvantages oOffers constant and consistent updates oOffers live and recorded demonstrations oVisitors have instant access 24/7 oMany visitors may not participate oSome use as social connection oSome are not familiar with instant feedback apps
  10. 10. SwatchFOB Face-to-Face Marketing Advantages Disadvantages oVisitors can see and touch product oVisitors get instant answers and feedback oGenerates word-of-mouth advertising oMany events become overcrowded oGiveaways can become expensive oWeather plays a role on attendance
  11. 11. SwatchFOB Online Communications oOnline Written Communication oOnline Verbal Communication oOnline Nonverbal Communication oOnline Visual Communication oActive Listening Adjustments, Avoidances, and Requirements Reference: United States, Brazil and South Korea Flags from WorldAtalas.com
  12. 12. Inspire SwatchFOB Brand Ambassadors Convert Customers to Ambassadors Attract Engage Convert

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