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Veille… collaborative ?!

         I-Expo

         Juin 2009

                     Alpha DIALLO
                     Help...
DES QUESTIONS CLEFS




  Quelle(s) valeur(s)                      Collaboratif, collectif
     ajoutée(s) ?              ...
DES PISTES DE REPONSES




• Quelques définitions…
  (d’après Olivier Zara – Intelligence collective)


   – Collaboratif ...
DES PISTES DE REPONSES



• Logiciel ‘collaboratif’ ?
   – Un logiciel sert plutôt à supporter et/ou à gérer une activité
...
QUELS LOGICIELS SUPPORTS
POUR UNE ACTIVITE COLLABORATIVE ?
             [NON EXHAUSTIF]




 Collecte      Exploitation   ...
DIFFERENTS NIVEAUX DE VALEUR



     VA




+++                                           Intérêts
                    1  ...
CAS : UN SCHEMA DIRECTEUR
   niveaux                               acteurs                          niveaux d’information ...
UNE DEFINITION ?




La veille collaborative est à définir

    à partir de vos pratiques !
Merci pour votre attention



           Alpha DIALLO
      alpha.diallo@help-management.com
                 01 42 61 39 ...
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La veille...collaborative ?

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La veille...collaborative ?

  1. 1. Veille… collaborative ?! I-Expo Juin 2009 Alpha DIALLO Help Management
  2. 2. DES QUESTIONS CLEFS Quelle(s) valeur(s) Collaboratif, collectif ajoutée(s) ? ou coopératif ? Veille… Pourquoi parler collaborative de ‘veille Peut-on qualifier collaborative’ ? un logiciel de collaboratif ? Pour quels types d’activités ?
  3. 3. DES PISTES DE REPONSES • Quelques définitions… (d’après Olivier Zara – Intelligence collective) – Collaboratif : action fondée sur l’entraide pour atteindre un objectif – Coopératif : mise en commun de ressources à partager – Collectif : groupe de personnes travaillant dans une même équipe Veille collaborative… ?
  4. 4. DES PISTES DE REPONSES • Logiciel ‘collaboratif’ ? – Un logiciel sert plutôt à supporter et/ou à gérer une activité collaborative • Web 2.0 – Nouveaux usages basés sur le partage et la communauté – Des applications au design et à l’ergonomie améliorés – Démocratisation de la veille avec flux RSS, blogs, etc. • Valeur(s) ajoutée(s) – processus : gains de productivité – professionnels : amélioration des pratiques, gain de temps – productions : contenus enrichis
  5. 5. QUELS LOGICIELS SUPPORTS POUR UNE ACTIVITE COLLABORATIVE ? [NON EXHAUSTIF] Collecte Exploitation Diffusion Progiciels de veille Applications métiers
  6. 6. DIFFERENTS NIVEAUX DE VALEUR VA +++ Intérêts 1 Humain Cohésion Sens Collaboration ++ 2 Capitalisation Partage Contenu Mutualisation de contenus Enrichissement + 3 Industrialisation Techno Systématisation Plateformes & logiciels Automatisation © HM Lab 2009
  7. 7. CAS : UN SCHEMA DIRECTEUR niveaux acteurs niveaux d’information et processus livrables charges d’observation stratégique revue de CODIR trimestre conjoncture CODIR 2h/trimestre Cellule Conseil & Animation Veille comité de MKG Plan publication tactique mensuel bulletin(s) de veille • Axe 1 2h/mois • Axe 2 • Axe 3 comité(s) de d’analyse • Marketing • Développement • R&D •… opérationnel Semaine informations Jour/ • surveillance par axe • Événements veilles par • Recherche d’information domaine • Bases de données 30’/jour • Etudes Revue de presse Rapport
  8. 8. UNE DEFINITION ? La veille collaborative est à définir à partir de vos pratiques !
  9. 9. Merci pour votre attention Alpha DIALLO alpha.diallo@help-management.com 01 42 61 39 96

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