Update on the Southeast Asia Information Market for Western Publishers


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15-slide presentation to Western publishers introducing key characteristics of the academic information market in Southeast Asia, including market size and growth. Details of the Singapore, Malaysia, Thailand, and Indonesia markets also given. Recommendations for selling information in Southeast Asia.

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  • Indonesia 230mThailand 68mVN 88mBrunei 0.4m and most don’t learnSingapore 5mSome include PNG Papua New GuineaPI 92m
  • Books jnls databases, all academic pub17% growth since 0518% more by 2015
  • Actually, many major publishers have their regional office in SingaporeR&D spending reach 3.5% by 20155m popn
  • Spending on Info was not affected by political unrest, and there has been some growth this year.But lower spending is still less than Thaksin when Silpakorn opened up.
  • 230 m peopleNeeds lots of help and growthUS CORNERS
  • Cold Spring Harbor’s new Research Center in Suzhou ChinaSomething like that in Vietnam or Thailand…. Or Eastern Malaysia… Philippines and Indonesia not safe enough yet.
  • Leapfrog the use of info via Smart phones?
  • American Corner funded and organized by State Dept and US Embassy. Within the Embassy library or local universitiesSoros FoundationCABI is trying to do stuffCIGARGender issuesCold Spring Harbor Laboratory
  • Update on the Southeast Asia Information Market for Western Publishers

    1. 1. Update onthe Southeast AsiaInformation Marketfor Western Publishers<br />John Ben DeVette<br />President<br />DeVette Publishing Solutions<br />johnben@devettepublishing.com<br />20 December 2010<br />
    2. 2. Southeast Asia<br />Combined GDP $1,500b <br />1/10 size of US or EU<br />1/3 size of Japan or China<br />10 Countries<br />600m people<br />10+ Major Languages<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    3. 3. Annual Spend SE Asia 2005-2015<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    4. 4. Singapore<br />GDP per capita US$36k <br />R&D spending will increase 30% <br />2010 to 2015<br />Breakdown of R&D Spending by Sector<br />Education 47%<br />Private Industry 44%<br />Government 9%<br />National Library Board<br />Manages public library<br />Hospital Authority<br />Manages all hospitals<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    5. 5. Malaysia<br />GDP per capita $3k (2nd highest in SE Asia)<br />90% research spending based in universities<br />Bumiputra Law. Requires all government-owned institutions to purchase information from a local Malay-owned company ifthe Malayprice is less than 110% of the original competitor’s price<br />UKM was the top university.<br />USM was granted APEX status in 2008<br />Is being pushed to become Malaysia’s premier research university.<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    6. 6. Thailand<br />Top Universities:<br />Chulalongkorn, Mahidol, Thammasat, Silpakorn<br />Increased emphasis on agriculture<br />Smaller libraries all prefer to pay in Thai Baht, therefore wise to have a local agent to handle invoicing<br />iGroup is dominant agency, but not able to unequivocally represent all publishers fairly:<br />Library budgets are not large enough to buy both competing publishers’ packages.<br />The publisher who gives larger discounts is promoted first.<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    7. 7. Indonesia<br />PDII-LIPI top research institute<br />I recommend using more than one local agent<br />Slow to pay because of unpredictable budgets<br />Dependant on outside funding<br />WHO, World Bank, Soros, etc<br />Graft is a common problem<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    8. 8. No True ConsortiaOnly “Weak Buying Groups”<br />Library consortia in name only<br />Usually spear headed by the largest national university’s library<br />Therefore, it is not possible to easily market to all universities by simply contacting the local consortia head.<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    9. 9. Inter-Library Loan Common<br />In the developing world, ILL is still heavily depended upon.<br />Australia is favorite source country<br />Online & package deals should allow for a type of ILL.<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    10. 10. Graft & Corruption<br />With the exception of Singapore, graft raises its evil head in almost every Southeast Asian country<br />Another reason why it is better to work through a local agent<br />Piracy of intellectual property is not a problem. <br />Copyright of academic materials is respected with regard to books and journals.<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    11. 11. Book Fairs & Library Conferences<br />Local Book Fairs & Library Association Annual Conferences are Well Attended and a Good Way to Build Brand Awareness<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    12. 12. Training Is Badly Needed<br />Author Training on how to publish<br />Scientist Training on how to improve the research process<br />Librarian & information professionals training<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    13. 13. Increasing Use of Smart Phones<br />In poor countries, more people use smart phones to communicate than computers & email<br />Learned Societies & Institutions hoping to make a positive impact in the developing world must include smart phone delivery solutions.<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    14. 14. Summary<br />Largest growth markets are Singapore and Malaysia<br />Direct marketing to Singapore<br />Use local agents in other countries<br />Different agent for each country<br />Book Fairs & Library Assn Meetings useful<br />Author Training is a good tactic<br />Beware of unethical business practices<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />
    15. 15. Update on the Southeast Asia Information Market for Western Publishers by JOHN BEN DEVETTE is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.Permissions beyond the scope of this license may be available at johnben@devettepublishing.com.<br />http://creativecommons.org/licenses/by-nd/3.0/<br />12/14/10<br />DEVETTE PUBLISHING SOLUTIONS<br />