Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

WordCamp NL: Optimizing WordPress

3,288 views

Published on

Published in: Technology, Business
  • Be the first to comment

WordCamp NL: Optimizing WordPress

  1. 1. WordPress Optimization Getting Visitors and Keeping Them Joost de Valk, OrangeValley - WordCamp NL 2009
  2. 2. Open Source Theology IBMS SEO WebKit Geek Marketeer CSS WordPress Speaker Blogger Online marketeer Joost de Valk, OrangeValley - WordCamp NL 2009
  3. 3. http://yoast.com/ Joost de Valk, OrangeValley - WordCamp NL 2009
  4. 4. http://yoast.com/articles/wordpress-seo/ Joost de Valk, OrangeValley - WordCamp NL 2009
  5. 5. It starts with analytics Joost de Valk, OrangeValley - WordCamp NL 2009
  6. 6. And speed & usability is more important too...
  7. 7. And then comes SEO
  8. 8. Please do ask your questions!
  9. 9. 42 I’ll try to answer all of them Joost de Valk, OrangeValley - WordCamp NL 2009
  10. 10. Analytics
  11. 11. A good “search” to start with
  12. 12. Tracking and fixing 404’s
  13. 13. Your site is a book!
  14. 14. Step #1: improve your load times
  15. 15. W3 Total Cache
  16. 16. • (WP) Smush It • Puny PNG Crunch those images...
  17. 17. Step #2: make them read more!
  18. 18. Offer (Efficient) Related Posts
  19. 19. Internal Linking & Series of Posts
  20. 20. Tags, Categories & Custom Taxonomies
  21. 21. Step #3: make them come back
  22. 22. Step #4: engage them!
  23. 23. Ask for feedback & comments
  24. 24. How do you measure results?
  25. 25. (Google) Analytics: - number of pageviews per visit - new unique commenter - comments - submitted feedback forms Email + FeedBurner subscriptions Twitter followers etc. etc. etc.
  26. 26. Where’s the SEO?
  27. 27. 1. Fixing 404’s: good for SEO 2. Improving load times: good for SEO 3. Offerring related posts & increasing internal linking: good for SEO 4. Improving categorization: good for SEO 5. Improving discussion: good for SEO Good for SEO
  28. 28. 1. Pretty Perma links (/%postname%/) 2. Post Title - Blog Title 3. Using a properly coded theme 4. Read the article: http://yoast.com/articles/wordpress-seo/ 4 more things to do
  29. 29. Press This on WebmasterRadio Every Tuesday: 2 PM Pacific 5 PM Eastern 10 PM GMT Interviews with bloggers, developers and marketeers, like: Mark Jaquith (WP Lead Developer) Vitaly Friedman (SmashingMagazine) Aaron Wall (SEOBook) Search for “Press This” in iTunes and subscribe or go to www.pressthis.com!
  30. 30. Feedback? Questions? Need help? Email: joost@orangevalley.nl Mobiel: 06 24 555 808 Twitter: @yoast 42

×