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Career Advancement <br />for Veteran Web Analysts<br />June Dershewitz<br />May 4, 2010<br />
12 Years in Web Analytics<br />8 Different Roles (so that’s 18 months/role)<br />Client, Vendor and Consulting Experience<...
What does it mean to be a veteran web analyst?<br />
We Are Experienced<br />Among WAA 2010 Outlook Survey respondents: <br />	“… only 47% said they had fewer than three years...
  “The average tenure for a professional in the online marketing space is just over 18 months. That is 18 total months as ...
How should a veteran <br />– experienced, job-hopping – <br />web analyst handle <br />career advancement?<br />
Choose <br />Your Own <br />Adventure<br />http://www.flickr.com/photos/<br />paxtonholley/4479074774<br />
Find Your Favorite “Segment”<br />Several possible routes, each with pros and cons:<br />Client: Management opportunities ...
Seek out growth opportunities in areas like:<br />Marketing: Get an MBA, focus on campaigns and search<br />Business Intel...
Your choice will always be a cross-section of:<br />Plan Your Next Move<br />
Source: wordle.com + indeed.com<br />Cloud based on search for “web analytics” $120k+ job descriptions<br />
Thank you!<br />June Dershewitz<br />june@semphonic.com<br />blog: june.typepad.com<br />twitter: @jdersh<br />May 4, 2010...
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Career Advancement for Veteran Web Analysts

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Slides from my "Careers in Web Analytics" talk at eMetrics San Jose 2010. I shared the stage with two other presenters - Allison Hartsoe and Anil Batra. I chose to focus on career advancement for those of us who've been in the field for a while (rather than "newbies"). Read it even if you're a newbie, though - you'll be a pro before you know it.

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Career Advancement for Veteran Web Analysts

  1. 1. Career Advancement <br />for Veteran Web Analysts<br />June Dershewitz<br />May 4, 2010<br />
  2. 2. 12 Years in Web Analytics<br />8 Different Roles (so that’s 18 months/role)<br />Client, Vendor and Consulting Experience<br />Currently VP of Analytics at Semphonic<br />WAA Board Member<br />WAW Co-Founder<br />Also a blogger, twitterer, writer, speaker … and still a hands-on web analyst<br />June’s Story<br />
  3. 3. What does it mean to be a veteran web analyst?<br />
  4. 4. We Are Experienced<br />Among WAA 2010 Outlook Survey respondents: <br /> “… only 47% said they had fewer than three years’ experience in WA. Last year, that number was 62%. And the number who said they were 10-years plus practitioners doubled, from 5% last year to 10% this year. In 2010, WA professionals will have more expertise and more experience than before.”<br />
  5. 5. “The average tenure for a professional in the online marketing space is just over 18 months. That is 18 total months as an employee at the company…”<br /><ul><li>Corry Prohens, IQ Workforce blog, January 2010</li></ul> http://www.iqworkforce.com/blog/2010/01/11/11-tips-for-successful-interviewing/<br />We Get Around<br />
  6. 6. How should a veteran <br />– experienced, job-hopping – <br />web analyst handle <br />career advancement?<br />
  7. 7. Choose <br />Your Own <br />Adventure<br />http://www.flickr.com/photos/<br />paxtonholley/4479074774<br />
  8. 8. Find Your Favorite “Segment”<br />Several possible routes, each with pros and cons:<br />Client: Management opportunities but potentially limited variety<br />Vendor: Naturally tool-focused<br />Consulting Firm: Plenty of variety but can be hectic<br />Independent: Ultimately flexible but no stability<br />
  9. 9. Seek out growth opportunities in areas like:<br />Marketing: Get an MBA, focus on campaigns and search<br />Business Intelligence: Develop general BI skills such as SAS, databases, CRM<br />Emerging Fields: Social and mobile<br />Management : Client-side web analysts can move up within the same organization by establishing credibility and knowledge<br />Combat the Glass Ceiling<br />
  10. 10. Your choice will always be a cross-section of:<br />Plan Your Next Move<br />
  11. 11. Source: wordle.com + indeed.com<br />Cloud based on search for “web analytics” $120k+ job descriptions<br />
  12. 12. Thank you!<br />June Dershewitz<br />june@semphonic.com<br />blog: june.typepad.com<br />twitter: @jdersh<br />May 4, 2010<br />

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