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Top 10 Things I Wish I Knew When I Started In Web Analytics

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Top 10 things I wish I knew when I started in web analytics. Based roughly on this article that I wrote:
http://june.typepad.com/june/2010/03/top-10-things-i-wish-i-knew-when-i-started-in-web-analytics.html

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Top 10 Things I Wish I Knew When I Started In Web Analytics

  1. 1. ACCELERATE 2011 – SAN FRANCISCOTEN THINGS I WISH I KNEW WHENI STARTED IN WEB ANALYTICS
  2. 2. About June Dershewitz• Director of Web Analytics at Apollo Group• WAA Board Member (2008 to present)• WAW Co-Founder (2005)• 13+ Years in Analytics Practitioner a Consultant a Practitioner @jdersh at #ACCELERATE
  3. 3. Now what. @jdersh at #ACCELERATE
  4. 4. 1) You will sit between the techiesand the marketers. @jdersh at #ACCELERATE
  5. 5. 2) You will learn ALL about yourbusiness. @jdersh at #ACCELERATE
  6. 6. 3) Ah, what is this thing you call a“VISIT”? @jdersh at #ACCELERATE
  7. 7. 4) Your data is dirty, dirty, dirty. @jdersh at #ACCELERATE
  8. 8. 5) You will learn to love the querystring. ?q=<3 @jdersh at #ACCELERATE
  9. 9. 6) CSV• Comma-• Separated• Value @jdersh at #ACCELERATE
  10. 10. 7) Don’t know the answer? RTFM.• Read• The• Fabulous• Manual @jdersh at #ACCELERATE
  11. 11. 8) Don’t fall into the “ReportMonkey” trap. @jdersh at #ACCELERATE
  12. 12. 9) You are not alone. @jdersh at #ACCELERATE
  13. 13. 10) Think long-term. @jdersh at #ACCELERATE
  14. 14. Summary1. Liaison 6. Acronyms2. Big Picture 7. Learning3. Lingo 8. Automating4. Dirty Data 9. Networking5. Sources 10. Planning Now what. @jdersh at #ACCELERATE
  15. 15. Make Cake @jdersh at #ACCELERATE
  16. 16. Data Cake @jdersh at #ACCELERATE
  17. 17. Newbie Resources• Web Analytics Association webanalyticsassociation.org• Web Analytics Wednesday webanalyticsdemystified.com/wednesday• Analysis Exchange webanalyticsdemystified.com/ae @jdersh at #ACCELERATE

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