What Are Social Media Directions?


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Most business leaders want quick answers. When is comes to effectively using social media to accomplish specific objectives to get you where you want to go there is no quick answers rather their is only knowledge to either find or create. You can find knowledge within the marketplace of conversations. You can also take existing knowledge and create new knowledge which in turn will pull the market to you. Either way it takes time, talent and knowledge to find the answers to the questions that relate to the directions you need to follow to get to where you want to go.

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What Are Social Media Directions?

  1. 1. The Answers to the Questions Provide the Pathway to Solutions, Relations, Markets and Conversations Yet to Be Found or Discovered
  2. 2. What Are The Questions?
  3. 3. Common “How” Questions About Social Media <ul><li>How do we reach specific audiences? </li></ul><ul><li>How do we track interest? </li></ul><ul><li>How do we attract our customers and prospects? </li></ul><ul><li>How do we create good content? </li></ul><ul><li>How do we know if we are doing the right things? </li></ul><ul><li>How do we know if we are doing things right? </li></ul><ul><li>How much time does it take? </li></ul><ul><li>How do we turn these efforts into revenue? </li></ul><ul><li>How do we keep up with all this stuff? </li></ul><ul><li>How much does it cost? </li></ul>
  4. 4. Answering the “How” Questions With more questions like… <ul><li>How do you reach audiences today? </li></ul><ul><li>How do you track interest today? </li></ul><ul><li>How do you attract your customers and prospects? </li></ul><ul><li>How do you create conversations? </li></ul><ul><li>How do you know if you are doing the right things? </li></ul><ul><li>How do you know if you are doing things right? </li></ul><ul><li>How much time does it take you? </li></ul><ul><li>How do you turn these efforts into revenue? </li></ul><ul><li>How do you manage all these activities? </li></ul><ul><li>How much does what you’re doing cost? </li></ul>
  5. 5. Social Media Changes “How” <ul><li>Listening to What your Market is Saying </li></ul><ul><li>Providing Content that Pulls Markets to You </li></ul><ul><li>Distributing your Content to Where the Market is </li></ul><ul><li>Creating Conversations </li></ul><ul><li>Forming Relationships </li></ul><ul><li>Leveraging Technology </li></ul><ul><li>Saving Time & Money </li></ul><ul><li>Creating Conversational Currency </li></ul><ul><li>Doing So Regularly </li></ul><ul><li>Using & Giving Knowledge </li></ul>Social Media “How’s” include…
  6. 6. Again, You Ask “How?” <ul><li>Learn to effectively use the technology </li></ul><ul><li>Find out where your market is </li></ul><ul><li>Engage with your market </li></ul><ul><li>Create conversations </li></ul><ul><li>Build relations, not connections </li></ul>This Is How.
  7. 7. “ How” Difficult is How? <ul><li>Hiring Someone to Communicate for You </li></ul><ul><li>Collecting People </li></ul><ul><li>Forming Fake Relations </li></ul><ul><li>Mass Media </li></ul><ul><li>Creating Fake Conversations </li></ul>How Isn’t About…
  8. 8. “ How” Difficult is How? <ul><li>Providing Valuable Conversations </li></ul><ul><li>Connecting with Relevant Markets </li></ul><ul><li>Understanding the Market of Conversations </li></ul><ul><li>Using Conversational Media </li></ul><ul><li>Recognizing and Responding to People’s Needs </li></ul>How Is About…
  9. 9. Where Do You Begin? “ Where” Indicates Location. If You’re Not Where the Market Is, How Can They Find You? They Find You Based on Your Content Context.
  10. 10. What Is Good Content? Your Conversations are the Content Communications are the Economy How Well Do You Communicate? What Would Your Employees, Your Customers or Your Suppliers Say? FYI: They Are Conversing About You Online!
  11. 11. Is Social Media a Channel? Which Channel Are You On? Being on the Wrong Channel Means You Won’t Be Found
  12. 12. When Will You Engage? <ul><li>Engaging Means: </li></ul><ul><li>Listening </li></ul><ul><li>Learning </li></ul><ul><li>Thinking </li></ul><ul><li>Communicating </li></ul><ul><li>Improving </li></ul><ul><li>Over And Over </li></ul>
  13. 13. Who Should You Reach? Not Everyone Just The Relevant Ones Reaching The Wrong People Is What Mass Media Does Reaching The Right People Is Social Media
  14. 14. Using Social Media For What? Social Media Covers Everything, Not Just Marketing!
  15. 15. Social Media Directions Listening to Your Market is Knowing Your Market. If You Can’t Hear the Market then You’ll Miss It!
  16. 16. Which Social Media Activities? Each Category of Use Presents Significant Opportunities for You to Engage. Engaging without Understanding is Dangerous and Foolish.
  17. 17. New Tools of Communications Tools Are Used to Build or Fix Something You Have to Know What You Want to Build or Fix Before You Choose the Tools Using the Wrong Tools Doesn’t Enable You to Build or Fix Anything
  18. 18. What is Your Market Interested In?
  19. 19. Social Media ROI? Can We Produce Anything Without Communicating? NO! Communicating the Right Things and Doing Things Right is How to Create a Return. Always Has Been and Always Will Be!
  20. 20. There Isn’t One Way Using Social Media One-Way Implies that There is Only One Way Copying is a One-Way Street to Failure Do Something Original!
  21. 21. Social Media Directions Answers Come From Asking the Right Questions Do You Know the Questions? Thank You! Get Our White Paper Here www.socialmediadirections.com Or contact [email_address]