The holy grail of social media is the conversion of conversational value into economic gains.
Marketers and advertisers are still “pushing” intrusive messages as the common means of propagating their offerings. Even when the data strongly suggest that these methods are inefficient and not considered “social” the massive spending on old methods continues. The holy grail of the next social paradigm shift will be finding innovation that can monetize interaction for all parties while enabling social engagement.
Has The Innovation Arrived?