Monetizing Social Media

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The holy grail of social media is the conversion of conversational value into economic gains.

Marketers and advertisers are still “pushing” intrusive messages as the common means of propagating their offerings. Even when the data strongly suggest that these methods are inefficient and not considered “social” the massive spending on old methods continues. The holy grail of the next social paradigm shift will be finding innovation that can monetize interaction for all parties while enabling social engagement.

Has The Innovation Arrived?

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Monetizing Social Media

  1. 1. Monetizing Value From Social Media By Jay Deragon
  2. 2. Everyone Is Looking…. For ways to Monetize Social Media…. And most are trying the same old thing and getting the same old results
  3. 3. Monetization Comes From Value Value Creation Comes From Innovation…. Social Marketing & Advertising is NOT Innovative
  4. 4. Out With The Old, In With The New The Old Ways of Thinking • Pay Per Click • Promoted Tweets • Advertising • Sponsored Post • Community Sponsors • Fan Clubs • Subscriptions The Old Way Results • 2 – 3% Clickthrough rates • 2 – 3% Clickthrough rates • 2 – 3% response rates • Considered Anti-Social • 2 – 3 % Clickthrough rates • Low Adoption rates • Low adoption rates
  5. 5. Out With The Old, In With The New The New Ways of Thinking • Provide Value • Reduce Friction • Leverage Assets • Reduce Cost • Enable Consumers • Social Engagement • Serving the Crowds The New Way Results
  6. 6. How Can You Create Value? Value is About Time & Money What Do “Fans” Want?
  7. 7. Using The Social Value Network What Is It? A New Network of Value • Converges Value into Social • Leverages Economics • Saves People Time • Saves People Money • Rewards Engagement • Provides Real-Time Measures • Saves Brands Time & Money • Creates a New Eco-System
  8. 8. How Does It Work? Transfers Time & Money A Social Value Transfer Vehicle • Point & Click Value Add • From Fan Pages to Fan Cards • Redeem Rewards & Coupons • Gain Points from “Likes” • Shares Value with Friends • An Affinity to Value Gains • Online of Off Line Integration • Integration with Merchant POS Systems @ 35 Million Locations Custom Cards for Affinity Groups and Fans
  9. 9. How Much Does It Cost? Less Than You Think…. • Free to the Buyer • Less Than Advertising for the Seller With Higher ROI
  10. 10. Need More Information? Consider the Possibilities For more information go to www.socialvaluenetwork.com Or email Jay.deragon@gmail.com Ask and You Shall Receive

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