ICBA Ad Campaign

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An example of my short-form copy as used in ICBA's national ad campaign for their product and services portfolio.

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ICBA Ad Campaign

  1. 1. Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA
  2. 2. Out-Pace the Competition 4Annuities 4Asset liability/portfolio assistance 4ATM Driving 4Bank Securities 4Bill Payment 4Capital Markets Services 4Credit Cards - Direct Issuer - Total Card ManagementTM - Card Portfolio Consultations 4Credit Life Reinsurance 4Debit Cards 4Debt Protection/Debt Cancellation 4ICBA Freddie Mac Alliance 4ICBA Fannie Mae Partnership 4Insurance 4Internet Banking “In any race, you need an advantage. 4Internet Trading ICBA products and services prove my 4Investment Advisory Services 4Life Insurance bank can win with the power and 4Long-Term Care Insurance 4Merchant Services simplicity of a right size solution.” 4Mortgage Settlement Services –Gregg J. Wagner 4Mortgage Solutions President & Chief Executive Officer 4Mortgage Reinsurance 4Mutual Funds The Harleysville National Bank and Trust Company – Harleysville, PA 4Remote Deposit 4Retirement plans ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK - Individual - Small Business - Corporate 4Reverse Mortgages 4Variable Insurance INVESTMENTS | PAYMENTS | INSURANCE | LENDING The Nation’s Voice for Community BanksSM Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA
  3. 3. Out-Pace the Competition 4Annuities 4Asset liability/portfolio assistance 4ATM Driving 4Bank Securities 4Bill Payment 4Capital Markets Services 4Credit Cards - Direct Issuer - Total Card ManagementTM - Card Portfolio Consultations 4Credit Life Reinsurance 4Debit Cards 4Debt Protection/Debt Cancellation “We know many customers have big 4ICBA Freddie Mac Alliance 4ICBA Fannie Mae Partnership financial dreams. Whether those 4Insurance 4Internet Banking dreams take them to Wall Street or 4Internet Trading Hollywood Boulevard—ICBA products 4Investment Advisory Services 4Life Insurance and services help us take them there 4Long-Term Care Insurance 4Merchant Services with right size solutions.” 4Mortgage Settlement Services 4Mortgage Solutions –Sid Dinsdale 4Mortgage Reinsurance President & Chief Executive Office 4Mutual Funds Pinnacle Bank – Papillion NE 4Remote Deposit 4Retirement plans ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK - Individual - Small Business - Corporate 4Reverse Mortgages 4Variable Insurance INVESTMENTS | PAYMENTS | INSURANCE | LENDING The Nation’s Voice for Community BanksSM Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA
  4. 4. Envision a Bright Future “Size is subjective. With ICBA’s products and services, the vision of my bank’s future profitability and growth is as bright as I want it to be.” 4Annuities 4Asset liability/portfolio assistance –Anthony S. Abbate 4ATM Driving President & Chief Executive Officer 4Bank Securities Interchange Bank – Saddle Brook, NJ 4Bill Payment 4Capital Markets Services 4Credit Cards ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK - Direct Issuer - Total Card ManagementTM - Card Portfolio Consultations 4Credit Life Reinsurance 4Debit Cards 4Debt Protection/Debt Cancellation 4ICBA Freddie Mac Alliance 4ICBA Fannie Mae Partnership 4Insurance 4Internet Banking 4Internet Trading 4Investment Advisory Services 4Life Insurance 4Long-Term Care Insurance 4Merchant Services 4Mortgage Settlement Services 4Mortgage Solutions 4Mortgage Reinsurance 4Mutual Funds 4Remote Deposit 4Retirement plans - Individual - Small Business - Corporate 4Reverse Mortgages 4Variable Insurance INVESTMENTS | PAYMENTS | INSURANCE | LENDING The Nation’s Voice for Community BanksSM Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA
  5. 5. Envision a Bright Future “You don’t need special connections to get star treatment at our bank. With ICBA products and services, we can provide every customer with the 4Annuities 4Asset liability/portfolio assistance financial tools they need to bank 4ATM Driving like a V.I.P.” 4Bank Securities –Billy M. Bolton 4Bill Payment President & Chief Executive Officer 4Capital Markets Services 4Credit Cards Community Spirit Bank – Red Bay, AL - Direct Issuer ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK - Total Card ManagementTM - Card Portfolio Consultations 4Credit Life Reinsurance 4Debit Cards 4Debt Protection/Debt Cancellation 4ICBA Freddie Mac Alliance 4ICBA Fannie Mae Partnership 4Insurance 4Internet Banking 4Internet Trading 4Investment Advisory Services 4Life Insurance 4Long-Term Care Insurance 4Merchant Services 4Mortgage Settlement Services 4Mortgage Solutions 4Mortgage Reinsurance 4Mutual Funds 4Remote Deposit 4Retirement plans - Individual - Small Business - Corporate 4Reverse Mortgages 4Variable Insurance INVESTMENTS | PAYMENTS | INSURANCE | LENDING The Nation’s Voice for Community BanksSM Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA
  6. 6. Access Is Key 4Annuities 4Asset liability/portfolio assistance 4ATM Driving 4Bank Securities 4Bill Payment 4Capital Markets Services 4Credit Cards - Direct Issuer - Total Card ManagementTM - Card Portfolio Consultations 4Credit Life Reinsurance 4Debit Cards 4Debt Protection/Debt Cancellation “All service lines require time and 4ICBA Freddie Mac Alliance 4ICBA Fannie Mae Partnership 4Insurance 4Internet Banking commitment. ICBA products 4Internet Trading and services give us the support and expertise to make them more 4Investment Advisory Services 4Life Insurance 4Long-Term Care Insurance 4Merchant Services effective with right size solutions, 4Mortgage Settlement Services right at our fingertips.” 4Mortgage Solutions 4Mortgage Reinsurance –Robert R. Hill, Jr. 4Mutual Funds President & Chairman 4Remote Deposit South Carolina Bank and Trust of the Piedmont – Columbia, SC 4Retirement plans - Individual - Small Business ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK - Corporate 4Reverse Mortgages 4Variable Insurance INVESTMENTS | PAYMENTS | INSURANCE | LENDING The Nation’s Voice for Community BanksSM Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA
  7. 7. Access Is Key 4Annuities 4Asset liability/portfolio assistance 4ATM Driving 4Bank Securities 4Bill Payment 4Capital Markets Services 4Credit Cards - Direct Issuer - Total Card ManagementTM - Card Portfolio Consultations 4Credit Life Reinsurance 4Debit Cards 4Debt Protection/Debt Cancellation “We’ve learned success comes from 4ICBA Freddie Mac Alliance 4ICBA Fannie Mae Partnership 4Insurance 4Internet Banking great customer relationships. ICBA 4Internet Trading products and services help us create more relationship opportunities 4Investment Advisory Services 4Life Insurance 4Long-Term Care Insurance 4Merchant Services with right size solutions.” 4Mortgage Settlement Services 4Mortgage Solutions –Joe David Cummins 4Mortgage Reinsurance President 4Mutual Funds Southern Commercial Bank – St. Louis, MO 4Remote Deposit 4Retirement plans - Individual - Small Business ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK - Corporate 4Reverse Mortgages 4Variable Insurance INVESTMENTS | PAYMENTS | INSURANCE | LENDING The Nation’s Voice for Community BanksSM Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA
  8. 8. Sweetening The Deal 4Annuities 4Asset liability/portfolio assistance 4ATM Driving “It takes more than a checking 4Bank Securities account and a lollipop to keep a 4Bill Payment 4Capital Markets Services customer. ICBA products and 4Credit Cards - Direct Issuer services help me provide a full-service - Total Card ManagementTM banking experience that keeps customers coming back for more.” - Card Portfolio Consultations 4Credit Life Reinsurance 4Debit Cards 4Debt Protection/Debt Cancellation –Thomas T. Hawker 4ICBA Freddie Mac Alliance President & Chief Executive Officer 4ICBA Fannie Mae Partnership County Bank – Merced, CA 4Insurance 4Internet Banking ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK 4Internet Trading 4Investment Advisory Services 4Life Insurance 4Long-Term Care Insurance 4Merchant Services 4Mortgage Settlement Services 4Mortgage Solutions 4Mortgage Reinsurance 4Mutual Funds 4Remote Deposit 4Retirement plans - Individual - Small Business - Corporate 4Reverse Mortgages 4Variable Insurance INVESTMENTS | PAYMENTS | INSURANCE | LENDING The Nation’s Voice for Community BanksSM Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA
  9. 9. Sweetening The Deal 4Annuities 4Asset liability/portfolio assistance 4ATM Driving “To make a full-service banking 4Bank Securities experience work, you have to over- 4Bill Payment 4Capital Markets Services deliver on value. Thanks to ICBA 4Credit Cards - Direct Issuer products and services, delivering that - Total Card ManagementTM kind of value is as simple as a right - Card Portfolio Consultations 4Credit Life Reinsurance size solution.” 4Debit Cards 4Debt Protection/Debt Cancellation –Kirk Dowdell 4ICBA Freddie Mac Alliance President & CEO 4ICBA Fannie Mae Partnership Western Sierra National Bank – Cameron Park, CA 4Insurance 4Internet Banking ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK 4Internet Trading 4Investment Advisory Services 4Life Insurance 4Long-Term Care Insurance 4Merchant Services 4Mortgage Settlement Services 4Mortgage Solutions 4Mortgage Reinsurance 4Mutual Funds 4Remote Deposit 4Retirement plans - Individual - Small Business - Corporate 4Reverse Mortgages 4Variable Insurance INVESTMENTS | PAYMENTS | INSURANCE | LENDING The Nation’s Voice for Community BanksSM Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA
  10. 10. When Every Win Counts 4Annuities 4Asset liability/portfolio assistance 4ATM Driving 4Bank Securities 4Bill Payment 4Capital Markets Services 4Credit Cards - Direct Issuer - Total Card ManagementTM - Card Portfolio Consultations 4Credit Life Reinsurance 4Debit Cards 4Debt Protection/Debt Cancellation 4ICBA Freddie Mac Alliance “With consumer financial needs changing—service and marketing 4ICBA Fannie Mae Partnership 4Insurance 4Internet Banking 4Internet Trading support is critical. ICBA products and 4Investment Advisory Services services bring within reach of our goals and give us the tools to make every 4Life Insurance 4Long-Term Care Insurance 4Merchant Services 4Mortgage Settlement Services success count.” –Stephen L. Stenehjem 4Mortgage Solutions 4Mortgage Reinsurance President & CEO 4Mutual Funds First International Bank & Trust – Watford City, ND 4Remote Deposit 4Retirement plans ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK - Individual - Small Business - Corporate 4Reverse Mortgages 4Variable Insurance INVESTMENTS | PAYMENTS | INSURANCE | LENDING The Nation’s Voice for Community BanksSM Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA
  11. 11. When Every Win Counts 4Annuities 4Asset liability/portfolio assistance 4ATM Driving 4Bank Securities 4Bill Payment 4Capital Markets Services 4Credit Cards - Direct Issuer - Total Card ManagementTM - Card Portfolio Consultations 4Credit Life Reinsurance 4Debit Cards 4Debt Protection/Debt Cancellation 4ICBA Freddie Mac Alliance “Par for the course may be fine for some, but not for us. Because our customers 4ICBA Fannie Mae Partnership 4Insurance 4Internet Banking 4Internet Trading expect more, we rely on ICBA products 4Investment Advisory Services and services to help us make every relationship a hole in one.” 4Life Insurance 4Long-Term Care Insurance 4Merchant Services 4Mortgage Settlement Services –Marvin Cosgray 4Mortgage Solutions President 4Mortgage Reinsurance The Buckhead Community Bank, N.A. – Atlanta, GA 4Mutual Funds 4Remote Deposit 4Retirement plans ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK - Individual - Small Business - Corporate 4Reverse Mortgages 4Variable Insurance INVESTMENTS | PAYMENTS | INSURANCE | LENDING The Nation’s Voice for Community BanksSM Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA
  12. 12. Protecting What’s Important 4Annuities 4Asset liability/portfolio assistance 4ATM Driving 4Bank Securities 4Bill Payment 4Capital Markets Services “Why should there be a trade-off 4Credit Cards - Direct Issuer between customer access and security? - Total Card ManagementTM ICBA’s products and services help us - Card Portfolio Consultations 4Credit Life Reinsurance provide the benefits of protection, 4Debit Cards 4Debt Protection/Debt Cancellation without barriers to service.” 4ICBA Freddie Mac Alliance 4ICBA Fannie Mae Partnership –Arthur C. Markos 4Insurance President & CEO 4Internet Banking Gardiner Savings Institution, FSB – Gardiner, ME 4Internet Trading 4Investment Advisory Services ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK 4Life Insurance 4Long-Term Care Insurance 4Merchant Services 4Mortgage Settlement Services 4Mortgage Solutions 4Mortgage Reinsurance 4Mutual Funds 4Remote Deposit 4Retirement plans - Individual - Small Business - Corporate 4Reverse Mortgages 4Variable Insurance INVESTMENTS | PAYMENTS | INSURANCE | LENDING The Nation’s Voice for Community BanksSM Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA
  13. 13. Protecting What’s Important 4Annuities 4Asset liability/portfolio assistance 4ATM Driving 4Bank Securities 4Bill Payment 4Capital Markets Services “Security should be tough as well as 4Credit Cards - Direct Issuer customer friendly. ICBA products and - Total Card ManagementTM services help us strike a balance between - Card Portfolio Consultations 4Credit Life Reinsurance customer protection and access with 4Debit Cards 4Debt Protection/Debt Cancellation right size solutions.” 4ICBA Freddie Mac Alliance 4ICBA Fannie Mae Partnership Larry Thompson 4Insurance President 4Internet Banking Roundbank – Waseca, MN 4Internet Trading 4Investment Advisory Services ICBA HAS RIGHT SIZE SOLUTIONS FOR ANY SIZE BANK 4Life Insurance 4Long-Term Care Insurance 4Merchant Services 4Mortgage Settlement Services 4Mortgage Solutions 4Mortgage Reinsurance 4Mutual Funds 4Remote Deposit 4Retirement plans - Individual - Small Business - Corporate 4Reverse Mortgages 4Variable Insurance INVESTMENTS | PAYMENTS | INSURANCE | LENDING The Nation’s Voice for Community BanksSM Call Today To Unlock Your Right Size Solution: 1-866-THE-ICBA or visit www.ICBA.org Copyright©2005 by ICBA

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