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Nokia Venture Studio - Service Design 2019 Session

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Nokia Venture Studio - Service Design 2019 Session

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Discussion on how to approach early wins by leveraging Service Design practices. Breakout session for Service Design 2019 in Chicago.

Discussion on how to approach early wins by leveraging Service Design practices. Breakout session for Service Design 2019 in Chicago.

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Nokia Venture Studio - Service Design 2019 Session

  1. 1. SERVICE DESIGN 2019 Chicago, October 16 2019 Jose de Francisco Head of Venture Studio Nokia Software “IDENTIFYING EARLY WINS” 11:00 AM SESSION TRACK #1
  2. 2. SERVICE DESIGN 2019 Chicago, October 16 2019 Jose de Francisco Head of Venture Studio Nokia Software “IDENTIFYING EARLY WINS” 11:00 AM SESSION TRACK #1 https://servicedesignweek.iqpc.com/ #ServiceDesign2019
  3. 3. SERVICE DESIGN 2019 Chicago, October 16 2019 Jose de Francisco Head of Venture Studio Nokia Software “IDENTIFYING EARLY WINS” 11:00 AM SESSION TRACK #1
  4. 4. Intersecting culture, arts & sciences to design high performance Human-Machine-Systems © 2019 Nokia
  5. 5. Intersecting culture, arts & sciences to design high performance Human-Machine-Systems © 2019 Nokia
  6. 6. maya: most advanced, yet acceptable low hanging fruits path of least resistance inflexion points catalysts adjacencies intersections accelerators tensions ripple effects chain reactions shockwaves moving targets perpetual motion friction limbo © 2019 Nokia least effort maximum impact consolidation simplification
  7. 7. win win-win success reach achieve obtain secure validate fail forward progress change grow demonstrate satisfy delight overcome advance rise recover learn win-moredeliver create-value adapt arrive innovate capture sustain retain transform acquire © 2019 Nokia
  8. 8. VALUE STREAM JOURNEY (VSJ) FRONT STAGE MAPPING HIGH LOW ZERO HIGHLOWZERO TOUCH VALUE INTERACTION QUALITY © 2019 Nokia
  9. 9. VALUE STREAM JOURNEY (VSJ) FRONT STAGE MAPPING XX:XX TIME & MOTION EXPERIENCE INDICATOR X HIGH LOW ZERO HIGHLOWZERO TOUCH VALUE INTERACTION QUALITY © 2019 Nokia
  10. 10. © 2019 Nokia CYBERNETICS CLOSED FEEDBACK LOOP CONTROL FRONT-BACK STAGES CORRELATION
  11. 11. © 2019 Nokia CYBERNETICS CLOSED FEEDBACK LOOP CONTROL FRONT-BACK STAGES CORRELATION
  12. 12. SITUATIONAL AWARENESS SENSE MAKING INSIGHT OPPORTUNITY WHY WHAT HOW WHEN WHO © 2019 Nokia
  13. 13. DELTAS GAPS KEEP OPTIMIZE NEWDISCARD ON TARGETWASTE CURRENT STATE FUTURE TARGET STATE OUTCOMES LAGGING INDICATORS ASSETS LEADING INDICATORS © 2019 Nokia
  14. 14. https://en.wikipedia.org/wiki/Mona_Lisa#/media/File:Mona_Lisa,_by_Leonardo_da_Vinci,_from_C2RMF_retouched.jpg https://en.wikipedia.org/wiki/Mona_Lisa#/media/File:Gioconda_(copia_del_Museo_del_Prado_restaurada).jpg https://en.wikipedia.org/wiki/Mona_Lisa#/media/File:Isleworthml.JPG https://en.wikipedia.org/wiki/Mona_Lisa#/media/File:Raffaello_Sanzio_-_Portrait_of_a_Woman_-_WGA18948.jpg Lo Fi Proto Mid Fi Proto Production Serializing LeonardoRaphael Leonardo Leonardo’s Bottega ISLEWORTH LOUVRE EL PRADO
  15. 15. explore in lo-fi shape in mid-fi define in hi-fi QXbD’s DPC DESIGN & PROTOTYPING CYCLES EOS, Early Optimal Solution calibrate in soft launch continuous optimization © 2019 Nokia controlled failure zone A/../N ALPHAS A/B BETAS A/A’ ALPHAS
  16. 16. COMPLACENT OPTIMISM CONDITIONAL OPTIMISM © 2019 Nokia
  17. 17. © 2019 Nokia CYBERNETICS HSM, HUMAN-MACHINE-SYSTEM, DESIGN INTERACTION MAPPING: CONFUSSION MATRIX positive positivenegative negative ASSUMPTION / PREDICTION ACTUAL OUTCOME
  18. 18. © 2019 Nokia scouting ethnography shadowing secondary research consulting benchmarking back engineering sourcing co-creating crowdsourcing advisory board intellectual property dogfooding experimentation in-house know-how grassroots initiatives collaboration hubs meetups mentors executive angels sponsors leadership mandate BOTTOM-UP partnerships ecosystem INSIDE-OUT OUTSIDE-IN TOP-DOWN user groups lead user innovation insider program garage stakeholder buy-in moonlighting
  19. 19. © 2019 Nokia https://en.wikipedia.org/wiki/Flatland#/media/File:Houghton_EC85_Ab264_884f_-_Flatland,_cover.jpg
  20. 20. scale scope speed human machine system psychology physiology sociology next gen legacy hybrid breath deep wide © 2019 Nokia
  21. 21. RETIRE RECYCLE REPURPOSE RESTYLE REPAIR REFACTOR REDESIGN RETHINK © 2019 Nokia HIGH LOW ZERO HIGHLOWZERO TOUCH VALUE
  22. 22. maya: most advanced, yet acceptable low hanging fruits path of least resistance inflexion points catalysts adjacencies intersections accelerators tensions ripple effects chain reactions shockwaves moving targets perpetual motion friction limbo © 2019 Nokia least effort maximum impact consolidation simplification

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