V E N T U R E S T U D I O
CAROLINE ROCK
RESEARCHER
Jdf
CHIEF DESIGNER
THINK TANK SESSION
DESIGN THINKING 2020
V X V I RT U A L E X P E R I E N C E
F R I D AY , S E P T E M B E R 1 1 I 0 1 : 3 0 P M E DT
https://www.designinnovationglobal.com
https://www.nokia.com
12:30 PM (CDT)

S O F T W A R E

12:30 PM
DISCUSSION FORUM
DF #1
12:40 PM 12:55 PM 01:10 PM 01:20 PM
12:35 PM 12:50 PM
DF #2
01:05 PM
DF #3
01:25 PM
DF #4
BRIEF #1: who #2: why #3: how #4: whatintro
Think tank session facilitation agenda

Think tank session success criteria
Prioritizing insightful discussions over agenda
NO FOMO: Resuming ad-hoc discussions after today’s session
Welcoming creative tensions
Active listening during briefs
engaging in the discussion… & taking turns
Diversity of thought… & respect

S O F T W A R E 12:35 PM
DISCUSSION FORUM
Are DESIGN studios
and venture studios
different?

S O F T W A R E
BRIEF #1:
WHY WHAT HOW WHO WHEN
12:40 PM

OUTSTANDING QUALITY WIITH
SIGNATURE EXPERIENCES
& MORAL IMAGINATION
BUSINESS
ATTRACTIVENESS
& VIABILITY
TECHNOLOGICAL
ADVANTAGE
& FEASIBLITY
HUMAN
CENTERED
INNOVATION
DESIRABILITY
FACTOR DELIGHT
SUPERIOR CUSTOMER
SATISFACTION
MAYA:
MOST ADVANCED,
YET ACCEPTABLE
WIN-WIN OUTCOMES
S O F T W A R E
Intrinsically
Interdisciplinary
teamwork
All end to end solutions are
human-machine-systems

S O F T W A R E 12:50 PM
DISCUSSION FORUM
Examples of
Boundaryless collaboration
Outside-in x inside-out

S O F T W A R E
BRIEF #2:
WHY WHAT HOW WHO WHEN
12:55 PM

Quality eXperiences by Design
S O F T W A R E
NOKIA QXbD
E MBE DDI NG
USEFULNESS
E L I MI NAT I NG
USELESSNESS
J o u r n e y s A R E D Y N A M I C
design foresight
DESIGNING TO
O P T I MAL VAL UE
A n d V a l u e W I L L E V O L V E
P r o s p e c t i v e p r e d i c t i v e p r e s c r i p t i v e
S h a p i n g & e x e r c i s i n g

S O F T W A R E
UNSPOKEN

Active & latent USELESSNESs
Identifying NON-VALUE ADD, diminishing value, risks, liabilities…
collateral damage and opportunity costs impacting other projects
UNNECESSARY
NEUTRAL
needed
DETRIMENTAL
remove
retire
refactor
remediate
U n f i t f o r u s e
M i s u s e
a b u s e
D e f e c t i v e
D e g r a d e d
V u l n e r a b l e
i n c o n s i s t e n t
V o l a t i l e
u n s a f e
o m i s s i o n s
L o s s e s
l a p s e s
f a i l u r e s
S y s t e m i c E r r o r s
C a t a s t r o p h i c - e r r .
U n r e l i a b l e
P a t c h w o r k
G a r b a g e i n / o u t
S e t - u p t i m e
S h o r t - c y c l i n g
P r o c e s s l a t e n c y
S e q u e n c e s l i p s
B o t t l e n e c k s
f r e e z e s
H a n d o v e r r e w o r k
‘ b u s y ’ w o r k
H i d d e n j o b s
I d l e n e s s
C l u t t e r / obscurity
U n d e r u t i l i z e d
U n d e r p e r f o r m i n g
I n a b i l i t y t o s c a l e
Unable to t r a n s f o r m
U n i n t e n d e d l o o p s
U n s e r v i c e a b l e
u n c o m m u n i c a t i v e
O v e r e n g i n e e r e d
O v e r p r o d u c t i o n
O v e r p r o c e s s i n g
F r i c t i o n r i d d e n
O b s o l e s c e n c e
b a g g a g e
B l o a t w a r e
V a p o r w a r e
b a g g a g e

Delivering THINGS RIGHT
Exercising DESIGN THINKING
by reaching out and…
DOING THE RIGHT THING
BY actively collaborating, EXPERIMENTING…
setting things up for success
…Learning fast & FAILING FORWARD early
to get things right sooner
First principles
1
2
3
In Human centered innovation
steering and adapting to change
by
…intensively doing

S O F T W A R E 01:05 PM
DISCUSSION FORUM
Research design
for Design research

S O F T W A R E
BRIEF #3:
WHY WHAT HOW WHO WHEN
01:10 PM

Research considerations IN
O bse r vat i o n, ANAL Y I S and sy nt he si s w o r k
CONVINCINGLY RATIONALIZING… DOES NOT NECESSARILY validate:
• LOGICAL FALLACY: ERROR IN LOGICAL ARGUMENT
• COGNITIVE BIAS: SYSTEMATIC JUDGEMENT ERROR
• Groupthink: team conformity vs. independent thinking
HEURISTICS: working assumptions, educated
guesses and mental shortcuts
Creative tensions: resulting from options
optimizing for alternative outcomes
Abductive reasoning: logical inference
seeking the most likely… plausible,
though not verified
GROUND TRUTH:
EMPIRICAL
EVIDENCE
Repeatable
test results

T H E S E A R E ‘ n o t ’ n e c e s s a r i l y t h e s a m e t h i n g s
S O F T W A R E
perceiving
S I G N A L S
i n t e r p r e t i n g
S I T U A T I O N A L
A W A R E N E S S
S E N S E M A K I N G
O P T I O N ( S )
G E N E R R A T I O N
D O I N GT H I N K I N GF E E L I N G
SE NSI NG
V a l u a t i o n
c r i t e r i a
s a y i n g
S E N S O R Y
I N F O R M A T I O N
n o i s e
decisioning
a n a l y s i s s y n t h e s i s
H a w t h o r n e
e f f e c t
B e a w a r e o f
M o d i f i e d
b e h a v i o r
u n d e r
a w a r e n e s s
solutioning

R E S E A R C H M A T R I X T O O L w a l k t h r o u g h

S O F T W A R E
BRIEF #4:
WHY WHAT HOW WHO WHEN
01:20 PM

S O F T W A R E
A LICENSE TO BREAK things MAKING it UNBREAKABLE
W HY?
W HY NO T ?

S O F T W A R E 01:25 PM
Open DISCUSSION FORUM

S O F T W A R E
One more thing…

DELIBERATE
INNOVATION
As A PRACTICE
S O F T W A R E
INCREMENTAL
(SUSTAINED)
INNOVATION
LEAPFROGGING
(BREAKTHRU)
INNOVATION
SERIAL
INNOVATION
OPPORTUNISTIC
INNOVATION
S I N G U L A R I T I E S
V I S I B L E & H I D D E N
P A T T E R N S
O U T L I E R S
&
A n o m a l i e s
A D J A C E N C I E S
T R E N D
S E T T I N G
T r e n d
s p o t t i n g

S O F T W A R E
Pioneering
Leadership
MASTERY
entrepreneurship
?
P m
e l
CREATIVE TENSIONS

https://www.nokia.com
https://www.carolinerock.me
https://innovarista.org

WE ARE HIRING
INTERDISCIPLINARY DESIGN thinking TALENT