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  1. 1 © 2020 Nokia 1 © 2020 Nokia D E C I S I V E L Y I N T E R S E C T I N G A R T S & S C I E N C E S I N P R O D U C T & S E R V I C E D E S I G N J O S E D E F R A N C I S C O I C H I E F D E S I G N E R I F R I D A Y , S E P T E M B E R 2 5 , 2 0 2 0 © 2020 Nokia © 2020 Nokia
  2. 2 © 2020 Nokia 2 © 2020 Nokia 2 © 2020 Nokia 2 © 2020 Nokia
  3. 3 © 2020 Nokia 3 © 2020 Nokia
  4. 4 © 2020 Nokia 4 © 2020 Nokia Brian McCann Chief Product Officer N O K I A S O F T W A R E B S C O M P U T E R S C I E N C E 2 0 1 8 N OKI A I N FORMATI ON SE SSI ON
  5. 5 © 2020 Nokia 5 © 2020 Nokia 2 0 2 0 N OKI A I N FORMATI ON SE SSI ON Jose de Francisco Chief Designer N O K I A S O F T W A R E
  6. 6 © 2020 Nokia 6 © 2020 Nokia
  7. 7 © 2020 Nokia 7 © 2020 Nokia 7 © 2020 Nokia 7 © 2020 Nokia J O H N K A R L I N P I O N N E R S H U M A N F A C T O R S E N G I N E E R I N G I N 1 9 4 7
  8. 8 © 2020 Nokia 8 © 2020 Nokia 8 © 2020 Nokia 8 © 2020 Nokia C L A U D E S H A N N O N P I O N N E R S T H E D I G I T A L A G E I N 1 9 4 8
  9. 9 © 2020 Nokia 9 © 2020 Nokia
  10. 10 © 2020 Nokia 10 © 2020 Nokia 10 © 2020 Nokia 10 © 2020 Nokia
  11. 11 © 2020 Nokia 11 © 2020 Nokia 11 © 2020 Nokia 11 © 2020 Nokia
  12. 12 © 2020 Nokia 12 © 2020 Nokia 12 © 2020 Nokia 12 © 2020 Nokia
  13. 13 © 2020 Nokia 13 © 2020 Nokia 13 © 2020 Nokia 13 © 2020 Nokia
  14. 14 © 2020 Nokia 14 © 2020 Nokia 14 © 2020 Nokia 14 © 2020 Nokia
  15. 15 © 2020 Nokia 15 © 2020 Nokia 15 © 2020 Nokia 15 © 2020 Nokia
  16. 16 © 2020 Nokia 16 © 2020 Nokia © 2020 Nokia 16 16
  17. 17 © 2020 Nokia 17 © 2020 Nokia 17 © 2020 Nokia 17 © 2020 Nokia
  18. EXPLANATORY HYPOTHESIS FORMULATE PREDICTIONS EXPERIMENT AND TEST ANALYZE QUESTION SHARE RESULTS PEER REVIEW OBSERVE GENERATE DATA REPLICATE 18 © 2020 Nokia 18 © 2020 Nokia SCIENTIFIC ENQUIRY
  19. 19 © 2020 Nokia 19 © 2020 Nokia SYNTHESIS HYPOTHESIS
  20. W E L C O M E TO D E S I G N T H I N K I N G H U M A N C E N T E R E D C R E A T I V E S O L U T I O N I N G O U R T H I N K I N G A N D A R T I S A N S H I P A R E I N F O R M E D B Y I N T E N S I V E L Y D O I N G A L L E N D - T O - E N D T E C H N O L O G I C A L S O L U T I O N S A R E H U M A N - M A C H I N E - S Y S T E M S V A L U E I S D E T E R M I N E D B Y H U M A N C O N S I D E R A T I O N S & E X P E R I E N C E S 20 © 2020 Nokia 20 © 2020 Nokia D E S I G N I S N O T O V E R U N T I L T H E S O L U T I O N I S A C C E P T E D & A D O P T E D
  21. 21 © 2020 Nokia 21 © 2020 Nokia ALL INSIGHTS ARE CONTEXTUAL AND, THEREFORE, QUALITATIVE THE VALUE OF THE WHOLE AND THE SUM OF THE PARTS ARE NOT NECESSARILY EQUAL SIMPLICITY IS THE ULTIMATE SOPHISTICATION…. BUT LESS IS ONLY MORE WHEN BETTER TAMING COMPLEXITY TAKES CREATIVE CONFIDENCE, SERIAL INNOVATIVENESS TAKES MASTERY CHANGE IS ANY DYNAMIC SYSTEM’S CONSTANT AND CANNOT EXPECT DIFFERENT RESULTS BY DOING THE SAME THING LIFECYCLE’S SUSTAINABILITY & OPTIMIZATION RELY ON CONTINUOUS IMPROVEMENT’S ENDURANCE WE ALWAYS DESIGN FUTURE THINGS DESIGN DELIVERS CREATIVE PROBLEM SOLVING, PROGRAMMING SEEKS DESIGNS INNOVATION’S Novelty NATURE DICTATES THAT WHAT SERVED US WELL IN THE PAST CAN BETRAY FUTURE SUCCESS DIVERSITY OF THOUGHT FOSTERS OPTIONS & CREATIVE TENSIONS THAT GENERATE MORE THAN ONE ANSWER TO A GIVEN PROBLEM IT PAYS TO LEFT-SHIFT, BE Adaptive AND STAY LEAN BECAUSE A SUCCESSFUL DESIGN IS OFTEN DIFFERENT FROM WHAT WE STARTED WITH DATA EQUIPS INSIGHTS THAT INFORM DECISIONS SOME OF WHAT WE HAVE LEARNED ABOUT THINGS THAT CAN MAKE US UNCOMFORTABLE
  22. 22 © 2020 Nokia 22 © 2020 Nokia 22 © 2020 Nokia 22 © 2020 Nokia D E S I G N S Y S T E M S Y S T E M D E S I G N NOKIA CSF, COMMON SOFTWARE FOUNDATION NOKIA QXbD, QUALITY EXPERIENCES BY DESIGN
  23. 23 © 2020 Nokia 23 © 2020 Nokia 23 © 2020 Nokia 23 © 2020 Nokia F E E L P A R T O F A D Y N A M I C A N D I N T E R D I S C I P L I N A R Y T E A M W O R K I N G A T N O K I A I S A C O L L A B O R A T I V E E X P E R I E N C E O U R G R E A T E S T S T R E N G T H I S O U R D I V E R S E E M P L O Y E E C O M M U N I T Y N O K I A D E S I G N I S H I R I N GN E W G R A D U A T E S I N T E R N S H I P S
  24. 24 © 2020 Nokia 24 © 2020 Nokia 24 © 2020 Nokia 24 © 2020 Nokia G A M E D E S I G N D I G I T A L & S E R V I C E D E S I G N D A T A V I S U A L I Z A T I O N I N T E R A C T I O N D E S I G N B E H A V I O R A L E C O N O M I C S I N F O R M A T I C S C O G N I T I V E P S Y C H O L O G Y S O C I A L S C I E N C E S C R E A T I V E T E C H N O K I A D E S I G N I S H I R I N G H U M A N F A C T O R S E N G I N E E R I N G H U M A N C E N T E R E D A I C H I C A G O A U S T I N H E L S I N K I N E W G R A D U A T E S I N T E R N S H I P S
  25. 25 © 2020 Nokia 25 © 2020 Nokia 25 © 2020 Nokia 25 © 2020 Nokia innovarista.org C O N N E C T M E V I A L I N K E D I N innovarista.org
  26. 26 © 2020 Nokia 26 © 2020 Nokia 26 © 2020 Nokia 26 © 2020 Nokia https://www.nokia.com/about-us/careers/ https://www.nokia.com/about-us/careers/ ANALYTICS, AI & ML, CLOUD, SaaS, IoT, DIGITAL EXPERIENCE, UX, SOFTWARE, more… SOFTWARE ENGINEER, TEST / INTEGRATION ENGINEER, DEVOPS ENGINEER, PRODUCT MANAGEMENT, SALES / PRESALES, more… AUSTIN, TX. SAN JOSE, CA. OTTAWA, CANADA. EUROPE. INDIA FOCUS AREAS ROLES LOCATIONS
  27. 27 © 2020 Nokia 27 © 2020 Nokia 27 © 2020 Nokia 27 © 2020 Nokia Jose holds several professional certificates in Design and Data Science from MIT, earned an MBA in International Marketing and Finance from Chicago’s DePaul University as a Honeywell Europe Be Brilliant Scholar, as well as postgraduate degrees in Human Factors Engineering and Business Administration from BarcelonaTech (UPC) and Ireland’s University College Dublin (UCD) respectively. He started his academic life in the Industrial Design program of Barcelona’s Massana Art & Design Center as an Epson Scholar. Passionate about innovation, Jose believes in the exceptional value that comes with consistently delivering Quality Experiences by Design (QXbD), and his endeavors can be followed on innovarista.org. Jose de Francisco is the Chief Designer at Nokia Software and the CO-Head of Nokia’s Technology Center in Chicago. His professional experience encompasses interdisciplinary leadership responsibilities in strategy, product management, research and new ventures. Award-winning designer and a Distinguished Member (DMTS) of Bell Labs for work on next generation mobile platforms and applications. Jose holds several active patents and an extensive design portfolio featuring 20+ brands. He has served with the Advisory Boards for MIT’s Institute of Data, Systems and Society (IDSS), IIT’s Entrepreneurship Center, and is currently serving with Design & Innovation Global, the think tank behind the leading Design Thinking conference series in the United States.
  28. V e n t u r e S t u d i o P r o d u c t D e s i g n N o k i a S o f t w a r e H o m e o f N o k i a Q X b D Q u a l i t y e X p e r i e n c e s b y D e s i g n © Nokia 2020
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