Successfully reported this slideshow.
Your SlideShare is downloading. ×

Engineering iconic outcomes with design foresight and simplicity

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad

Check these out next

1 of 71 Ad

Engineering iconic outcomes with design foresight and simplicity

Download to read offline

World R&D Summit 2022, Boston. This presentation discusses how to best leverage design to innovate with confidence. The companion event agenda can also be found here as a document under my profile.

World R&D Summit 2022, Boston. This presentation discusses how to best leverage design to innovate with confidence. The companion event agenda can also be found here as a document under my profile.

Advertisement
Advertisement

More Related Content

Similar to Engineering iconic outcomes with design foresight and simplicity (20)

More from Jose de Francisco (20)

Advertisement

Recently uploaded (20)

Engineering iconic outcomes with design foresight and simplicity

  1. 1. Jose de Francisco Engineering iconic outcomes with design foresight & simplicity WORLD R&D SUMMIT 2022 | BOSTON, MAY 11-13
  2. 2. Engineering iconic outcomes design foresight simplicity Survey 1 2 4 5 6 7 0 3
  3. 3. Jose de Francisco World R&D Summit 22 F O O D F O R ( D E S I G N ) T H O U G H T INNOVATION WORKSHOP SURVEY 0 0 “ T W O P E R C E N T I N S P I R A T I O N N I N E T Y E I G H T P E R C E N T P E R S P I R A T I O N ” E DI SO N “ I N S P I R A T I O N E X I S T S , B U T … Y O U H A V E T O F I N D I T W O R K I N G ” P I CAS SO
  4. 4. Jose de Francisco World R&D Summit 22 R I S K M A N A G E M E N T D I S C U S S I O N PLANS THAT DO NOT SURVIVE FIRST CONTACT NEW VENTURE FAILURE RATE %? SUCCESSFUL SOLUTIONS LAUNCHED AS THEY WERE ORIGINALLY CONCEIVED ELEMENTS ACCOUNTING FOR 80% OF THE VALUE %? %? %? INNOVATION WORKSHOP SURVEY 0 1
  5. 5. Jose de Francisco World R&D Summit 22 R I S K M A N A G E M E N T D I S C U S S I O N PLANS THAT DO NOT SURVIVE FIRST CONTACT NEW VENTURE FAILURE RATE SUCCESSFUL SOLUTIONS LAUNCHED AS THEY WERE ORIGINALLY CONCEIVED ELEMENTS ACCOUNTING FOR 80% OF THE VALUE >80% <20% INNOVATION WORKSHOP SURVEY 0 2
  6. 6. Jose de Francisco World R&D Summit 22 F O O D F O R ( D E S I G N ) T H O U G H T INNOVATION WORKSHOP SURVEY 0 3 “ I F Y O U C A N N O T E X P L A I N I T S I M P L Y , Y O U D O N ’ T U N D E R S T A N D I T W E L L E N O U G H ” E I N ST E I N
  7. 7. Jose de Francisco World R&D Summit 22 D E S I G N I N V E S T M E N T S C E N A R I O S DESIGN COST PRODUCT / SERVICE DESIGN LIFECYCLE CO R E CO M P ET I E N CY LO W CA PA BI L I T Y LEV E L L AT E N T C O ST I N F L E C T I O N T E C H N I C A L D E BT S LO P E VA L LEY O F DEAT H O P P O R T U N I T Y C O ST R E W O R K R E FA C TO R R E F I N E INNOVATION WORKSHOP SURVEY 0 4
  8. 8. Jose de Francisco World R&D Summit 22 K N O W N E F F E C T S O F U N D E R I N V E S T I N G I N D E S I G N E X C E L L E N C E INNOVATION WORKSHOP SURVEY 0 5 SELF-INFLICTED PENALTIES (SAMPLE) • R E V E N U E D E L AY / L EA K / LO S S • O P P O R T U N I T Y C O ST • R E P U TAT I O N & G O O D W I L L • S H A R E H O L D E R S E N T I M E N T • I N D U ST R Y A N A LYST C O V E R A G E • I N D U ST R Y B O D I E S I N F L U E N C E • C O M P ET I T I V E N E S S • E M P LO Y E E M O R A L E • … • B R A N D E Q U I T Y VA L U E
  9. 9. Jose de Francisco World R&D Summit 22 A. WHAT’S THE MISSION, INTENDED IMPACT AND TIMING? B. WHO IS CONCERNED WITH THIS? C. HOW AND WHEN WILL IT BE RESOURCED AND EQUIPPED? D. IS IT ADEQUATELY SET UP AND SUPPORTED TO SUCCEED? F O U R K E Y C O N S I D E R A T I O N S INNOVATION WORKSHOP SURVEY 0 6
  10. 10. Engineering iconic outcomes design foresight simplicity Survey 1 2 4 5 6 7 0 3
  11. 11. Engineering iconic outcomes with design foresight & simplicity 1 1 Jose de Francisco World R&D Summit 22 SYSTEM DESIGN DESIGN SYSTEM APPLICATION E N D T O E N D S O L U T I O N S E C O S YS T E M S N E T W O R K E F F E C TS E X T E R N A L I T I E S P R I N C I P L E S F R A M E W O R K S F O U N D A T I O N S P L A T F O R M S M O D U L A R I T Y E X T E N S I B I L I T Y S C A L A B I L I T Y VA LU E G E N E R AT IO N U S E C A S E - A B I L I T Y DESIGNING TO DO THE RIGHT THING ENGINEERING DESIGN TO DO THINGS RIGHT
  12. 12. Engineering iconic outcomes with design foresight & simplicity 1 2 Jose de Francisco World R&D Summit 22 SYSTEM DESIGN DESIGN SYSTEM APPLICATION E N D T O E N D S O L U T I O N S E C O S YS T E M S N E T W O R K E F F E C TS E X T E R N A L I T I E S P R I N C I P L E S F R A M E W O R K S F O U N D A T I O N S P L A T F O R M S M O D U L A R I T Y E X T E N S I B I L I T Y S C A L A B I L I T Y IN TEGR ATE D CO N TIN U O U S O P TIMIZATIO N LE F TSH IF TIN G R IGH TSH IF TIN G ' S L O W I S S M O O T H ’ ‘ S M O O T H I S F A S T ’ R IGH TSIZ IN G
  13. 13. Jose de Francisco World R&D Summit 22 S Y S T E M A B I L I T I E S 1 / 3 L E V E L U S E CAS EA BI L I T Y ( S E E S E C T I O N 3 . 2 ) C U STO M E R DES I R A BI L I T Y M A R KETA BI L I T Y T E C H N I CA L F EAS I BI L I T Y BU S I N ES S V IA BI L I T Y CO M P L IA N C E ( R E G U L A T O R Y , S TA N D A R D S , P O L I C I E S ) E N V I R O N M E N TA L , SO CIA L A N D G O V E R NA N C E ( ES G ) … Engineering iconic outcomes with design foresight & simplicity 1 3
  14. 14. Jose de Francisco World R&D Summit 22 A B O U T P E R F E C T I O N I S M Engineering iconic outcomes with design foresight & simplicity 1 4 “ H A V E N O F E A R O F P E R F E C T I O N - Y O U ' L L N E V E R R E A C H I T ” “ P E R F E C T I O N I S T S A R E M O R E L I K E L Y T O H U S T L E T O G E T T H E W O R K D O N E . T H E Y ' L L S T I L L G I V E I T T H E I R F U L L E F F O R T A N D ( … ) P R O P E L T H E I R C R E A T I V I T Y ” BO Y ES DA L I
  15. 15. Jose de Francisco World R&D Summit 22 S Y S T E M A B I L I T I E S 2 / 3 L E V E L P E R F O R M A N C E CA PA CI T Y A DA P TA BI L I T Y AG I L I T Y ( C H A N G E M G M T ) DU R A BI L I T Y A BI L I T Y TO STAY LEA N … L E V E L S E C U R I T Y R E L IA BI L I T Y AVA I LA BI L I T Y DE P LO YA BI L I T Y DI ST R I BU TA BI L I T Y … Engineering iconic outcomes with design foresight & simplicity 1 5
  16. 16. Jose de Francisco World R&D Summit 22 S Y S T E M A B I L I T I E S 3 / 3 L E V E L DI G I TA BI L I T Y V I S I BI L I T Y ( E N D T O E N D / 3 6 0 ) CO G N I T I V E A BI L I T Y P R E DI CTA BI L I T Y O BS E R VA BI L I T Y ( E V E N T B A S I S ) EX P LA I NA BI L I T Y CO N T R O LA BI L I T Y A U DI TA BI L I T Y LEA R NA BI L I T Y P R O G R A M M A BI L I T Y A U TO M A BI L I T Y L E V E L M O DU LA R I T Y CO M P O SA BI L I T Y I N T EG R A BI L I T Y DE CO M P O SA BI L I T Y O P E NA BI L I T Y P LU G GA BI L I T Y SCA LA BI L I T Y ( E L A S T I C I T Y ) EX T E N S I BI L I T Y H EA L I N G A BI L I T Y S E R V I C EA BI L I T Y S U STA I NA BI L I T Y Engineering iconic outcomes with design foresight & simplicity 1 6
  17. 17. Engineering iconic outcomes design foresight simplicity Survey 1 2 4 5 6 7 0 3
  18. 18. Engineering iconic outcomes with design foresight & simplicity 2 1 Jose de Francisco World R&D Summit 22 LEGITIMATE P R O BLE M SOLUTION GE N U IN E VA LU E GE N E R ATIO N A B C
  19. 19. ICONICITY LEVEL 0 1 S I N G U LA R CA PA BI L I T Y 0 2 I N T U I T I V E I N G E N U I T Y 0 3 GA M E C HA N G I N G I M PA CT 0 4 T I M E LY DES I R A BI L I T Y 0 5 S HA R E D & LAST I N G DE L I G H T 0 6 T I M E LES S M E M O R Y 0 7 I N F LE CT IO N P O I N T SO U R C E 0 8 T R A I L B LAZ I N G T R E N D S ET T I N G 0 9 B R A N D E Q U I T Y VA LU E CO N T R I BU T IO N Engineering iconic outcomes with design foresight & simplicity 2 2 Jose de Francisco World R&D Summit 22 P U R P O S E F U L & E A R N E D N O T G I V E N LEGITIMATE P R O BLE M SOLUTION GE N U IN E VA LU E GE N E R ATIO N A B C
  20. 20. Jose de Francisco World R&D Summit 22 U S E R R E S E A R C H C O N S I D E R A T I O N S Engineering iconic outcomes with design foresight & simplicity 2 3 § H A W T H O R N E E F F E C T § E C H O C H A M B E R § P E E R P R E S S U R E § G R O U P T H I N K KNOWLEDGE UNKNOWN KNOWN UNKNOWNS DO SAY FEEL THINK EXPERIENCE JOURNEY 1 . E N GA G E M E N T & I N T E R A C T I O N L E V E L S 2 . S E N T I M E N T & E M PAT H Y A N A LYS I S 3 . C O G N I T I O N , P E R C E P T I O N & M E M O R Y U N C O V E R U N A R T I C U L AT E D N E E D S § D E P E N D E N C I E S § P A R A D I G M S H I F T S § M O D E L D R I F T I N G § H I D D E N P A T T E R N S § I N F L E C T I O N P O I N T S § P O I N T O F N O R E T U R N § B L A C K S W A N S § S I N G U L A R I T I E S § O U T L I E R S § A N O M A L I E S § C O N T E X T § E M O T I O N A L S T A T E § F A T I G U E § LO G I C A L FA L L A C I E S § C O G N I T I V E B I A S § H E U R I ST I C E R R O R § O U T DAT E D K N O W L E D G E D I STO R S IO N SO U R C E S T R U ST B U T VA L I DAT E I N V E ST I GAT E O P P O R T U N I T Y USER METACOGNITION
  21. 21. Jose de Francisco World R&D Summit 22 F O O D F O R ( D E S I G N ) T H O U G H T Engineering iconic outcomes with design foresight & simplicity 2 4 C LA R KE “ A N Y S U F F I C I E N T L Y A D V A N C E D T E C H N O L O G Y I S I N D I S T I N G U I S H A B L E F R O M M A G I C ” “ M O S T A D V A N C E D Y E T A C C E P T A B L E ( M A Y A ) ” “ T O S E L L S O M E T H I N G S U R P R I S I N G , M A K E I T F A M I L I A R T O S E L L S O M E T H I N G F A M I L I A R , M A K E I T S U R P R I S I N G ” LO EW Y
  22. 22. Engineering iconic outcomes design foresight simplicity Survey 1 2 4 5 6 7 0 3
  23. 23. Engineering iconic outcomes with design foresight & simplicity 3 1 Jose de Francisco World R&D Summit 22 https://hbr.org/1998/07/welcome-to-the-experience-economy
  24. 24. Engineering iconic outcomes with design foresight & simplicity 3 2 Jose de Francisco World R&D Summit 22 S U B O P T I M A L / WA ST E U S E F U L N E S S S G L U T / D I M I N I S H I N G R E S U LTS U S E L E S S A C T I O N A B L E F E A T U R E C R E E P U T I L I T Y P A R A S I T I C O P T I M A L O V E R C A P A C I T Y U S A B I L I T Y H A R M F U L U S E R F R I E N D LY B L O A T E D / I M P R A C T I C A L E F F I C A CY I N E F F E C T I V E H I G H LY E F F E C T I V E C O U N T E R E F F E C T I V E I N E F F I C I E N T H I G H LY E F F I C I E N T A F F E C T I V I T Y D E S E N S I T I Z E D D E L I G H T F U L O V E R E X P O S E D A F F O R DA B I L I T Y L A T E N C Y C O S T ( H I D D E N C O S T S ) I N R A N G E O P P O R T U N I T Y C O S T ( C A N N I B A L I Z A T I O N ) U S E C A S E A B I L I T Y I N D E X
  25. 25. P V = P E R C E I V E D V A L U E t = T I M I N G E Q = E X P E R I E N C E Q U A L I T Y X = E X C H A N G E L E V E L D E S I R A B I L I T Y L E V E L S A T I S F A C T I O N L E V E L T I M E C O N T I N U U M Engineering iconic outcomes with design foresight & simplicity 3 3 Jose de Francisco World R&D Summit 22 A T T E M P T I N G B E H A V I O R A L E C O N O M I C S Q U A L I T Y I S A H U M A N E X P E R I E N C E E N C O M P A S S I N G C O G N I T I V E S K I L L S A N D A F F E C TS ( E M O T I O N S ) CONVENTIONAL APPROACH 𝑉 = 𝑄 𝐶 V = V A L U E Q = Q U A L I T Y C = C O S T BEHAVIORAL ECONOMIC S 𝑃𝑉 = 𝐸𝑄 𝑋 P E R C E I V E D VA L U E I S A N E V O LV I N G H U M A N C O N S I D E R A T I O N V O L U N TA R Y A N D I N V O L U N TA R Y E F F O R TS A N D T R A D E - O F FS P E R F O R M E D I N E X C H A N G E E X P E R I E N C E D I M E N S I O N S : • P SYC H O LO G I C A L • P H YS I O LO G I C A L • S O C I O LO G I C A L t V A L U E C R E A T I O N I S B E S T A T T A I N E D W I T H H U M A N C E N T E R E D D E S I G N ( H C D ) l B I G Q l • F R A M I N G G A I N S A N D L O S S E S • D E C I D I N G B E T W E E N K N O W N A LT E R N A T I V E S • R E L E L A T I V I T Y O F U N C E R T A I N T I E S A N D R I S K S
  26. 26. Engineering iconic outcomes design foresight simplicity Survey 1 2 4 5 6 7 0 3
  27. 27. Engineering iconic outcomes with design foresight & simplicity 4 1 Jose de Francisco World R&D Summit 22 F O O D F O R ( D E S I G N ) T H O U G H T “ D E S I G N I S C O N C E R N E D W I T H H O W T H I N G S W O R K , H O W T H E Y A R E C O N T R O L L E D , A N D T H E N A T U R E O F T H E I N T E R A C T I O N B E T W E E N P E O P L E A N D T E C H N O L O G Y . W H E N D O N E W E L L , T H E R E S U L T S A R E B R I L L I A N T , P L E A S U R A B L E P R O D U C T S ” NO R M A N
  28. 28. Engineering iconic outcomes with design foresight & simplicity 4 2 Jose de Francisco World R&D Summit 22 E X P E R I E N C E D E S I G N ( X D ) D O M A I N S TECHNOLOGY SERVICE BLUEPRINT F R O N T STAG E F R O N T - E N D SYST E M S BA C K - E N D SYST E M S E M P LO Y E E EX P E R I E N C E BA C K STAG E E N D U S E R EX P E R I E N C E EX P E R I E N C E A NA LY T I C S TRANSPARENT
  29. 29. Engineering iconic outcomes with design foresight & simplicity 4 3 Jose de Francisco World R&D Summit 22 D E S I G N S C A P E - P O R T F O L I O M A P P I N G DESIGN FORESIGHT DESIGN RETROSPECTIVE DESIGN PROGRAMS ADHOC DESIGN INTERVENTIONS C U R R E N T STAT E S / A R T PA ST STAT E S / P R I O R A R T F U T U R E STAT E S / A R T R E V E R S E E N G I N E E R I N G R O O T C A U S E A N A LY S I S ( R C A ) A R T O F T H E P O S S I B L E L O N G / M I D / S H O R T T E R M S C O N T I N U O U S I M P R O V E M E N T R E T H I N K R E W O R K / R E F A C T O R R E M E D I A T E D E S I G N P O R T F O L I O S P E C I A L P R O J E C TS D E C O N S T R U C T & D E C O M P O S E
  30. 30. Engineering iconic outcomes with design foresight & simplicity 4 4 Jose de Francisco World R&D Summit 22 F O O D F O R ( D E S I G N ) T H O U G H T “ T H E W O R D D E S I G N I S E V E R Y T H I N G A N D N O T H I N G ” “ T H E D E S I G N A N D T H E P R O D U C T I T S E L F A R E I N S E P A R A B L E ” “ I T I S V E R Y E A S Y T O B E D I F F E R E N T … B U T V E R Y D I F F I C U L T T O B E B E T T E R ” I V ES
  31. 31. Engineering iconic outcomes with design foresight & simplicity 4 5 Jose de Francisco World R&D Summit 22 D E S I G N D O M A I N S P R O B L E M A R E A K N O W N F U Z Z Y F L U I D S O L U T I O N I N G Z O N E S O L I D I F I E D
  32. 32. Engineering iconic outcomes with design foresight & simplicity 4 6 Jose de Francisco World R&D Summit 22 D E S I G N D O M A I N S V E N T U R E S T U D I O F O U N D R Y K N O W N F U Z Z Y F L U I D S O L I D I F I E D S O L U T I O N I N G Z O N E L I C E N S E D T O B R E A K T H I N G S F A S T , B O U N C E F O R W A R D & S E T T H I N G S U P F O R S U C C E S S M A N D A T E D T O M A K E T H I N G S U N B R E A K A B L E P R O B L E M A R E A
  33. 33. Engineering iconic outcomes with design foresight & simplicity 4 7 Jose de Francisco World R&D Summit 22 T E A M M A C R O C O G N I T I O N & T H E W I S D O M O F C R O W D S “ N O N E O F U S I S A S D U M B A S A L L O F U S ” “ N O N E O F U S I S A S S M A R T A S A L L O F U S ” KE L LY B LA N C HA R D
  34. 34. Engineering iconic outcomes with design foresight & simplicity 4 7 Jose de Francisco World R&D Summit 22 D E S I G N D O M A I N S V E N T U R E S T U D I O F O U N D R Y K N O W N F U Z Z Y F L U I D S O L U T I O N I N G Z O N E B I G Q L I T T L E Q D E S I G N O P S Q U A L I T Y A S S U R A N C E - B I G & L I T T L E Q S S O L I D I F I E D P R O B L E M A R E A
  35. 35. Engineering iconic outcomes design foresight simplicity Survey 1 2 4 5 6 7 0 3
  36. 36. Engineering iconic outcomes with design foresight & simplicity 5 1 Jose de Francisco World R&D Summit 22 C H A N G E M A N A G E M E N T C O N S I D E R A T I O N S C U R R E N T S T A T E T A R G E T S T A T E S T R A N S F O R M A T I O N J O U R N E Y H U M A N F A C T O R S E N G I N E E R I N G P R A C T I C E S & F L O W S T O O L S E T S & M A C H I N E S
  37. 37. Engineering iconic outcomes with design foresight & simplicity 5 2 Jose de Francisco World R&D Summit 22 C H A N G E M A N A G E M E N T C O N S I D E R A T I O N S “ P R O P E N S I T Y T O C H A N G E ” CO BU R N “ D E G R E E O F A C T U A L C R I S I S O R N E E D ” “ T O T A L P E R C E I V E D P A I N O F A D O P T I O N ”
  38. 38. Engineering iconic outcomes with design foresight & simplicity 5 3 Jose de Francisco World R&D Summit 22 C H A N G E M A N A G E M E N T C O N S I D E R A T I O N S C U R R E N T S T A T E T A R G E T S T A T E S T R A N S F O R M A T I O N J O U R N E Y H U M A N F A C T O R S E N G I N E E R I N G P R A C T I C E S & F L O W S T O O L S E T S & M A C H I N E S • M O DE L / DATA D R I F T I N G • R I P P LE E F F E CTS • C HA I N R EA CT IO N S • PA R A DI G M S H I F TS • H I D DE N PAT T E R N S • O U T L I E R S & A NO M A L I ES • I N NO VATO R ’ S DI LE M M A • U NA R T I C U LAT E D N E E DS • HAW T H O R N E E F F E CT • DU N N I N G - K R U G E R E F F E CT • E CO C HA M B E R E F F E CT • R I S K AV E R S IO N • S I LO E D B E HAV IO R S • CO N F L I CT O F I N T E R EST
  39. 39. Engineering iconic outcomes with design foresight & simplicity 5 4 Jose de Francisco World R&D Summit 22 F O O D F O R ( D E S I G N ) T H O U G H T “ T H E B E S T W A Y T O P R E D I C T T H E F U T U R E I S T O C R E A T E I T ” L I N CO L N “W H E N H E N R Y F O R D M A D E C H E A P , R E L I A B L E C A R S P E O P L E S A I D , ‘ N A H , W H A T ’ S W R O N G W I T H A H O R S E ? ’ T H A T W A S A H U G E B E T H E M A D E , A N D I T W O R K E D ” M U S K
  40. 40. Engineering iconic outcomes with design foresight & simplicity 5 5 Jose de Francisco World R&D Summit 22 S I T U A T I O N A L A W A R E N E S S & M A R K E T F U T U R E S M O N O P O L I S T I C B E H A V I O R G R E E N F I E L D B R O W N F I E L D R E D O C E A N B L U E O C E A N L E G A C Y S E C T O R L O W E N T R Y B A R R I E R T E C H N O L O G Y P I O N E E R ’ S F R O N T I E R M A R K E T S M O O N S H O T F O R W A R D L O O K I N G S C E N A R I O S B L U E S K Y
  41. 41. “LEADERS START WITH THE CUSTOMER AND WORK BACKWARDS. THEY WORK VIGOROUSLY TO EARN AND KEEP CUSTOMER TRUST” “YOU HAVE TO INVENT FOR CUSTOMERS, BECAUSE COMPANIES THAT ONLY LISTEN TO CUSTOMERS FAIL. IT'S OUR JOB TO INVENT THOSE KINDS OF THINGS THAT CUSTOMERS REALLY LIKE” “IT STARTED WITH WHAT INCREDIBLE BENEFITS CAN WE GIVE TO THE CUSTOMER. WHERE CAN WE TAKE THE CUSTOMER” “NOT STARTING WITH LET’S SIT DOWN WITH THE ENGINEERS AND FIGURE OUT WHAT AWESOME TECHNOLOGY WE HAVE AND HOW ARE WE GONNA MARKET IT” Engineering iconic outcomes with design foresight & simplicity 5 6 Jose de Francisco World R&D Summit 22 T H E H U M A N C E N T R I C D E S I G N A D V A N T A G E JO BS B EZ O S
  42. 42. Engineering iconic outcomes with design foresight & simplicity 5 7 Jose de Francisco World R&D Summit 22 I N V E N T I N G T H E F U T U R E W I T H T H R E E I N T E R T W I N E D P A T H W A Y S SIGNATU R E QUAL ITY EXPERIENCE MO ST ADVAN C E D Y ET AC C EP TABLE ( MAYA) TECHNOLOGY HIGH P ERF O R MA N C E FINANCIALS
  43. 43. Engineering iconic outcomes with design foresight & simplicity 5 8 Jose de Francisco World R&D Summit 22 I N V E N T I N G T H E F U T U R E W I T H T H R E E I N T E R T W I N E D P A T H W A Y S SIGNATU R E QUAL ITY EXPERIENCE BU SIN ESS M O DE L I N NO VAT IO N ( B M I ) MO ST ADVAN C E D Y ET AC C EP TABLE ( MAYA) TECHNOLOGY BR AN D E Q U I T Y VA LU E ( B EV ) E X P E R I E N C E Q U A L I T Y I N D E X I N G I N T E R A C T I O N & E N G A G E M E N T A N A LY T I C S - S E N T I M E N T A N A LYS I S X E M P A T H Y M A P - S H A R E D M E M O R Y - + C O R R E L A T E D F A C T O R S VA L U E & J O U R N E Y S T R E A M M A P P I N G - VA L U E B A S E D A C T I V I T Y ( V B A ) A N A LYS I S - T O U C H P O I N TS & I N T E R A C T I O N VA L U E - T I M E & M O T I O N S T U D Y - M O M E N TS O F T R U T H - D I S C O V E R Y - U N A R T I C U L A T E D N E E D S - O U T L I E R S & H I D D E N P A T T E R N S - A N O M A L I E S HIGH P ERF O R MA N C E FINANCIALS
  44. 44. L E F T S H I F T Engineering iconic outcomes with design foresight & simplicity 5 9 Jose de Francisco World R&D Summit 22 C A P A B I L I T Y , P E R F O R M A N C E , M A T U R I T Y & I M P A C T M O D E L I N G SPEED UP SCALE U P / OU T UP SCOPE D E S CO P E S C A L E D O W N / I N ( D E C E L E R A T E ) • H O R I Z O N TA L • V E R T I C A L • T R A N S V E R S A L • A D JA C E N T T I M E T O VA L U E G R O W D E G R O W ( A C C E L E R A T E ) DI M E N S IO N I N G S U C C ES S I D E N T I F Y I N G S U C C E S S & R I S K F A C T O R S - D E F I N I N G S U C C E S S L E V E L S - E N A B L I N G E A R LY S U C C E S S S T O R I E S SUCCESS SCALE SCOPE SPEED R I G H T S H I F T “4S” MODEL
  45. 45. 7 Engineering iconic outcomes design foresight simplicity Survey 1 2 4 5 6 0 3
  46. 46. Engineering iconic outcomes with design foresight & simplicity 6 1 Jose de Francisco World R&D Summit 22 F O O D F O R ( D E S I G N ) T H O U G H T “ L E S S I S M O R E ” VA N DE R R O E “ L E S S B U T B E T T E R ” R A M S “ M O R E I S D I F F E R E N T ” A N DE R SO N
  47. 47. Engineering iconic outcomes with design foresight & simplicity 6 2 Jose de Francisco World R&D Summit 22 S I M P L I C I T Y A S S E S S M E N T M A T R I X ELEMENT QUANTITY SOLUTION QUALITY LOW HIGH MORE LESS LES S BU T B ET T E R BI G G E R I S B ET T E R B LO AT E D F E A T U R E C R E E P D I M I N I S H I N G R E T U R N S S U BO P T I M A L INPUT OUTCOME
  48. 48. Engineering iconic outcomes with design foresight & simplicity 6 3 Jose de Francisco World R&D Summit 22 F E A S I B I L I T Y A S S E S S M E N T M A T R I X RESOURCES & EFFORT VALUE & IMPACT LOW HIGH HIGH LOW P R IO R ITIZ E L O W H A N G I N G F R U I T Z O N E O P TIMIZ E R E MO VE R ETH IN K INPUT OUTCOME
  49. 49. Engineering iconic outcomes with design foresight & simplicity 6 4 Jose de Francisco World R&D Summit 22 H I F O M O D E L HINDSIGH T INSIGHT F ORESIGH T OVERS IGH T EA R LY VA LUA B LE SO LU T IO N
  50. 50. Engineering iconic outcomes with design foresight & simplicity 6 5 Jose de Francisco World R&D Summit 22 F O O D F O R ( D E S I G N ) T H O U G H T “ F O R M F O L L O W S F U N C T I O N ” S U L L I VA N “ F U N C T I O N F O L L O W S E R R O R ” P ET R O S K I
  51. 51. Engineering iconic outcomes with design foresight & simplicity 6 6 Jose de Francisco World R&D Summit 22 T O P P : T E S T O R I E N T E D P R O G R E S S I V E P R O T O T Y P I N G B U I L D I N G I N T E L L E C T U A L C A P I TA L A N D I N V E S T M E N T C O N F I D E N C E W I T H P U R P O S E F U L F A I L U R E M A N A G E M E N T I N F O R M I N G D E S I G N S W I T H D I V E R S I T Y O F T H O U G H T B Y I N T E N S I V E LY D O I N G P R O G R E S S I V E LY A T T A I N I N G C L A R I T Y A N D A D VA N C I N G E L E G A N T S O P H I S T I C A T I O N T O D E L I V E R G A M E C H A N G I N G S I M P L I C I T Y OPERATING PRINCIPLES B C A
  52. 52. Engineering iconic outcomes with design foresight & simplicity 6 7 Jose de Francisco World R&D Summit 22 T O P P : T E S T O R I E N T E D P R O G R E S S I V E P R O T O T Y P I N G LO N G TE R M MID TE R M SHO RT TER M R ETR O SP E CTIVE GU IDIN G VISIO N F U TU R E P R O O F IN G EA R LY IN STAN TIATIO N F U TU R ES S C E N A R I O P L A N N I N G N ET P R E S E N T ( D E S I G N ) VA L U E I N V E ST M E N T C O N F I D E N C E T H O U G H T L EA D E R S H I P
  53. 53. Engineering iconic outcomes with design foresight & simplicity 6 8 Jose de Francisco World R&D Summit 22 D E S I G N M O D E L T E S T I N G - C O N F U S I O N M A T R I X ASSUMPTION ( P R E D I C T I O N ) TEST RESULTS TRUE FALSE POSITIVE NEGATIVE FAILU R E F A L S E P O S I T I V E VA L IDATE D T R U E P O S I T I V E INPUT OUTCOME FAILU R E F A L S E N E G A T I V E VA L IDATE D T R U E N EGAT I V E P R E C I S I O N S E N S I T I V I T Y S P E C I F I C I T Y A C C U R A CY
  54. 54. 7 Engineering iconic outcomes design foresight simplicity Survey 1 2 4 5 6 0 3
  55. 55. Engineering iconic outcomes with design foresight & simplicity 7 1 Jose de Francisco World R&D Summit 22 F O O D F O R ( D E S I G N ) T H O U G H T “ E V E R Y T H I N G S H O U L D B E M A D E A S S I M P L E A S P O S S I B L E , B U T N O T S I M P L E R ” E I N ST E I N KAY JO BS “ S I M P L E C A N B E H A R D E R T H A N C O M P L E X ” “ Y O U H A V E T O W O R K H A R D T O G E T Y O U R T H I N K I N G C L E A N ” “ S I M P L E T H I N G S S H O U L D B E S I M P L E , C O M P L E X T H I N G S S H O U L D B E P O S S I B L E ”
  56. 56. Engineering iconic outcomes with design foresight & simplicity 7 2 Jose de Francisco World R&D Summit 22 D D D T O P P E V S EA R LY VA LUA B LE SO LU T IO N EVS DDD DU E DI L I G E N C E & DI SCO V E R Y
  57. 57. Engineering iconic outcomes with design foresight & simplicity 7 3 Jose de Francisco World R&D Summit 22 A D D R E S S A B L E M A R K E T – P O R T F O L I O P R I O R I T I Z A T I O N ADO P TIO N GR O W TH R ATE O VE R P LAN N IN G HO RIZ O N ( CAGR) VA LU E C R EATIO N HIGH AVE RAGE P O O R FAST SLO W MO DE R ATE N EGATIVE Z O N E L O W R I S K H I G H R E W A R D M O D E R A T E H I G H R I S K L O W R E W A R D G R A P H L EG E N D S
  58. 58. Engineering iconic outcomes with design foresight & simplicity 7 Jose de Francisco World R&D Summit 22 F O O D F O R ( D E S I G N ) T H O U G H T 4 E I N ST E I N “ I N S A N I T Y I S D O I N G T H E S A M E T H I N G O V E R A N D O V E R A N D E X P E C T I N G D I F F E R E N T R E S U L T S ” “ N A Ï V E T É I S D O I N G T H E S A M E T H I N G O V E R A N D O V E R , A N D A L W A Y S E X P E C T I N G T H E S A M E R E S U L T ” https://www.scientificamerican.com/article/einstein-s-parable-of-quantum-insanity/ W I LCZ E K
  59. 59. Engineering iconic outcomes with design foresight & simplicity 7 Jose de Francisco World R&D Summit 22 I N N O V A T I O N T A X O N O M Y ( S A M P L E S ) VA LU E O F TH E W H O LE SU M O F THE PAR TS ( SOTP ) IN TE R SE CTIO N S F R IN GES & BLIN DSP OTS AC CIDEN TAL IN NO VATIO N IN C R E ME N TAL IN NO VATIO N BR EAKTHR U IN NO VATIO N DISRU P TIVE IN NO VATIO N CO LLISIO N S N ETW O R K S 5
  60. 60. Engineering iconic outcomes with design foresight & simplicity 7 Jose de Francisco World R&D Summit 22 F O O D F O R ( D E S I G N ) T H O U G H T L A W O F P A R S I M O N I S I M P L I C I T Y , T H E U L T I M A T E S O P H I S T I C A T I O N I N D I V I S I B L E O C CA M DESCA R T ES DA V I N CI XIV XV XVII 6
  61. 61. Engineering iconic outcomes with design foresight & simplicity 7 Jose de Francisco World R&D Summit 22 S I M P L I C I T Y A S A D E L I B E R A T E D E S I G N P R A C T I C E D U E D I L I G E N C E & D I S C O V E R Y ( D D D ) - • E X I ST I N G I N F O R M AT I O N SY N T H E S I S • F R O N T & B A C K STA G E & T E C H A N A LYS I S - • E X P E R I E N C E J O U R N EY M A P P I N G • S E N T I M E N T A N A LYS I S – E M PAT H Y M A P • VA L U E ST R EA M M A P P I N G ( VS M ) • T I M E & M O T I O N ST U D Y • R O O T C A U S E A N A LYS I S ( R C A ) • F I E L D & ET H N O G R A P H I C R E S EA R C H • S U R V EYS , I N T E R V I E WS , W O R K S H O P S • T R E N D M A P P I N G & O U T L I E R S C O U T I N G • F U T U R E S & S C E N A R I O P L A N N I N G • U S E C A S EA B I L I T Y ST U D Y • A N A LO G U E S ST U D Y T E ST O R I E N T E D P R O G R E S S I V E P R O TO T Y P I N G ( TO P P ) - • F I R ST P R I N C I P L E S • U S E R M O D E L I N G & A DA P T I V E I N T E R A C T I O N ( U M A I ) - • U S A B I L I T Y & P E R S O N A L I Z AT I O N M O D E L S • P R E D I C T I V E & P R O G R E S S I V E D I S C LO S U R E • U S E R A S S I STA N C E & R E C O M M E N DAT I O N S ( R E C SYS ) • D I M E N S I O N A L I T Y A N D F EAT U R E R E D U C T I O N - • PA R ETO & VA L U E B A S E D A C T I V I T Y ( V B A ) A N A LYS I S • A B ST R A C T I O N A N D V I S I B I L I T Y L E V E L S • C O R R E L AT I O N A N D C L U ST E R I N G A N A LYS I S • R EA L O P T I O N S VA L U AT I O N & C O M PA R I S O N A N A LYSYS • O P E N VS . C LO S E D E N V I R O N M E N TS • M O D U L A R VS . I N T EG R AT E D S O L U T I O N S • D I ST R I B U T E D VS . C E N T R A L I Z E D SYST E M S • C O M M E R C I A L O F F - T H E - S H E L F VS . N E W D E V E LO P M E N T • C O - C R EAT I O N VS . I N T E R N A L D E S I G N M O D E L S 7
  62. 62. Engineering iconic outcomes Survey 1 2 0 3 7 design foresight simplicity 4 5 6
  63. 63. “ I N O R D E R T O A T T A I N T H E I M P O S S I B L E , O N E M U S T A T T E M P T T H E A B S U R D ” C E R VA N T ES “ I T A L W A Y S S E E M S I M P O S S I B L E U N T I L I T ’ S D O N E ” M A N DE LA C LA R KE “ T H E O N L Y W A Y O F D I S C O V E R I N G T H E L I M I T S O F T H E P O S S I B L E I S T O V E N T U R E A L I T T L E W A Y P A S T T H E M I N T O T H E I M P O S S I B L E ”
  64. 64. SYSTEM DESIGN DESIGN SYSTEM APPLICATION USECASEABILITY SYSTEMABILITY
  65. 65. SYSTEM DESIGN DESIGN SYSTEM APPLICATION USECASEABILITY SYSTEMABILITY M A K I N G T H I N G S H U M A N 1
  66. 66. SYSTEM DESIGN DESIGN SYSTEM APPLICATION DO I N G T H E R I G H T T H I N G USECASEABILITY SYSTEMABILITY M A K I N G T H I N G S H U M A N 1 2
  67. 67. SYSTEM DESIGN DESIGN SYSTEM APPLICATION DO I N G T H E R I G H T T H I N G DO I N G T H I N G S R I G H T USECASEABILITY SYSTEMABILITY M A K I N G T H I N G S H U M A N 1 2 3
  68. 68. DE SA I N T - EX U P E R Y “ P E R F E C T I O N I S A C H I E V E D , N O T W H E N T H E R E I S N O T H I N G M O R E T O A D D , B U T W H E N T H E R E I S N O T H I N G L E F T T O T A K E A W A Y ”
  69. 69. innovarista.org HumanFactors.AI
  70. 70. Jose de Francisco is an award-winning designer serving as the World R&D Summit Chair. His professional experience encompasses interdisciplinary leadership responsibilities in strategy, design, product management, research, new ventures and marketing. Distinguished Member (DMTS) of Bell Labs for work on next generation mobile platforms and former Chief Designer at Nokia CNS (Cloud & Network Services) and NSW (Nokia Software) both leaders in the global telecommunications sector. Jose performed double responsibilities as Head of Nokia’s Chicago Innovation Center, an interdisciplinary flagship R&D facility. He holds several active patents and an extensive design portfolio involving 20+ brands. Jose has served with the Advisory Boards for MIT’s Institute of Data, Systems and Society (IDSS) and Illinois Tech’s Entrepreneurship Center. He is currently engaged with Design & Innovation Global, the think tank behind the premier Design Thinking, Experience Design and Service Design conference series in the United States. Jose holds several professional certificates in Design and Data Science from MIT and Innovation Management from Harvard. He earned an MBA in International Marketing and Finance from Chicago’s DePaul University as a Honeywell Europe Be Brilliant Scholar, and is the recipient of postgraduate degrees in Human Factors Engineering and Business Administration from BarcelonaTech (UPC) and Ireland’s University College Dublin (UCD) respectively. He started his academic life in the Industrial Design program of Barcelona’s Massana Art & Design Center as an Epson Scholar. Passionate about effective problem solving by making tech human, Jose operates at the leading edge to create new genuine value and innovate in the process. He co-authored the ‘Human Factors Engineering Manifesto’ and believes in the exceptional value that comes with consistently delivering Quality Experiences by Design (QXbD). Jose has been featured in 50+ speaking engagements, industry reports and interviews, and his endeavors can be followed on innovarista.org DE F R A N CI SCO
  71. 71. Engineering iconic outcomes with design foresight & simplicity

×