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Cloud Computing and Mobile Broadband - 15 Dec09 Crowdsourcing Version


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Public version of discussion materials designed to enable discussions on the benefits of cloud computing coupled with mobile broadband for enterprise users. These slides are part of a crowdsourcing initiative.

Published in: Technology, Business

Cloud Computing and Mobile Broadband - 15 Dec09 Crowdsourcing Version

  1. 1. [email_address] emerging trends research cloud computing and LTE: ubiquitous net centric computing generates demand for mobile broadband brainstorming materials prepared for discussion purposes - december 2009 version -
  2. 2. discussion outline enterprise mobility redefined user experience: Helen’s LTE netbook concept disclaimer: these presentation materials have been created for brainstorming and discussion purposes; please note that references to third party quotes, charts, logos and any kind of visuals are provided for illustration purposes and do not constitute an actual endorsement of data, information, products or services; the user experience section contains slides titled “Helen’s LTE Netbook” which has crafted as a mockup to enable an open discussion on implications for end users
  3. 3. about cloud computing
  4. 4. enterprise mobility: what’s missing? 1 server and application virtualization technologies = scalability & server utilization 2 <ul><li>cloud models: multi-tenancy, utility billing </li></ul><ul><li>IaaS = infrastructure as a service </li></ul><ul><li>PaaS = platform as a service </li></ul><ul><li>SaaS = software as a service </li></ul>3 <ul><li>virtual desktop infrastructure </li></ul><ul><li>anywhere, anytime, any device access </li></ul><ul><li>fast application rollout </li></ul><ul><li>lower maintenance cost </li></ul>4 <ul><li>netbooks, tablets: </li></ul><ul><li>sub $400 </li></ul><ul><li>lightweight </li></ul><ul><li>wireless broadband </li></ul>5 RIA: web based rich internet applications fulfilling the 2.0 paradigm HTML 5 and CSS 3 standards: native app (desktop) like user experience 6 browser & widget based mashups: simultaneous connections to unrelated domains 7 new browsers double as the app runtime environment Google works on Chorme OS: optimized for netbooks and cloud services 8 what’s missing?
  5. 5. enterprise mobility redefined enterprise mobility = mobile broadband + cloud computing <ul><li>“ what if a computer were nothing more than an Internet browser, a digital window pane onto the web” - NYT </li></ul><ul><li>“ web services as a foundation for mobile computing and LTE’s higher throughput will be the norm in five years” – SearchMobileComputing </li></ul><ul><li>“ it is only now that it is possible through a combination of cloud computing, great new mobile devices and broadband wireless connectivity” - BusinessWeek </li></ul><ul><li>“ on average, a single netbook generates as much traffic as 15 smart phones” – Informa </li></ul><ul><li>“ by 2011, 70% of all new ports will be wireless” - Gartner </li></ul>Notes:
  6. 6. democratizing the enablers of the mobile enterprise <ul><li>higher server utilization </li></ul><ul><li>shared resources (multi-tenancy) </li></ul><ul><li>pay as you use billing model </li></ul><ul><li>lower cost, moving capex to opex </li></ul><ul><li>sub $400 lightweight computing devices </li></ul><ul><li>economies of scale </li></ul><ul><li>longer lifecycle, higher security </li></ul><ul><li>lower equipment and maintenance cost </li></ul>lte: lower cost chart source: McKinsey <ul><li>end to end IP </li></ul><ul><li>flatter architecture </li></ul><ul><li>asset reuse </li></ul><ul><li>spectrum efficiency </li></ul><ul><li>self optimization </li></ul><ul><li>lower cost per bit </li></ul>
  7. 7. enterprise mobility redefined: summary “ The productivity boost from wireless broadband is staggering (…) for mobility purposes, the concept is that instead of installing software and storing files on the device in your hand, you simply access them on servers in the cloud, usually through a web browser” – Laptop Magazine
  8. 8. <ul><li>“ New data hungry handsets have lit a fire under operators” </li></ul><ul><li>“ Sales of netbooks expected to double in 2009 to 33 million units worldwide” </li></ul><ul><li>“ Last year, virtually all of the $9Bn increase in wireless revenue (in the U.S.) was related to data” </li></ul><ul><li>“ The ferocious growth of wireless networks is pumping an average of $20Bn a year into the economy” </li></ul><ul><li>“ The productivity boost from wireless broadband is staggering , estimating that it will amount to more than $90Bn in 09, and will top $100Bn per year within five years as technologies improve and business adoption picks up” </li></ul><ul><li>“ More workers are going mobile; they are set to make up 70% of the U.S. workforce by 2011” </li></ul><ul><li>“ For mobility purposes, the concept is that instead of installing software and storing files on the device in your hand, you simply access them on servers in the cloud, usually through a web browser” </li></ul><ul><li>“ It’s fundamentally cheaper to run your infrastructure on a cloud model than using on premises solutions (…) saving over 70%” </li></ul><ul><li>“ The powerful thing about cloud computing is that it removes the barriers for small and medium sized business that haven’t fully adopted mobility (…) small business make up 99.7% of the nation employers and 50% of private sector employment” </li></ul><ul><li>“ Access to mobile technology (and cloud computing) could resonate across much of the economy. In this troubled economic times, mobility is the superhero we need to defeat the recession” </li></ul>“How Mobile Tech Will Save The Economy” Laptop Magazine, Sep 09 Issue
  9. 9. brainstorming materials prepared for discursion purposes [email_address] concept research
  10. 10. “ A wireless carrier and/or its business partner could offer cloud computing services. Netbooks seem like the best fit for cloud computing because – as their low price belies – they tend to have less processing power, random access memory (RAM), and storage than laptops.” “ So rather than burdening their netbooks and budgets by buying and installing applications such as word processors and PowerPoint, or vertical-specific applications, their owners might be willing to consider cloud services.” what can network operators do?
  11. 11. Helen’s LTE netbook 9:30 am Helen takes a cab and gets work done on her way to a meeting 9:50 am Helen is now ready to meet and impress her client user experience research
  12. 12. 09:30 am <ul><li>Helen has taken a taxi to go to a meeting with a client: </li></ul><ul><li>She’s checking an article featuring her client’s company, which just appeared in the WSJ </li></ul><ul><li>Her notebook is also displaying the latest updates from her team on purchase orders and new products of interest to her client </li></ul><ul><li>Helen accesses her virtual desktop to retrieve the presentation her team just updated to account for the news portrayed in the WSJ article and product updates </li></ul>Helen’s LTE netbook
  13. 13. 09:50 am <ul><li>Helen’s presentation review: </li></ul><ul><li>She’s making necessary changes while the team is commenting on these updates </li></ul><ul><li>The presentation is now ready to go. Helen forwards the file to the customer and the cloud printing service on time for the meeting </li></ul>Helen’s LTE netbook
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  15. 15. [email_address] emerging trends research