Jenn Deering Davis | Union Metrics #marketmovies
Market like the movies
(without the studio budget)
Jenn Deering Davis, Ph...
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
TV Shows
Movies
Brands
Jenn Deering Davis | Union Metrics #marketmovies
Building interest
Promoting discovery
Engaging with fans
Participating in...
Jenn Deering Davis | Union Metrics #marketmovies
#1
Building Interest
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Content exhaust:
Post behind-the-scenes content,
previews and sneak peeks
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Run contests and promotions
to encourage participation
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
#2
Promoting Discovery
Jenn Deering Davis | Union Metrics #marketmovies
Publish high quality content
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Capitalize on previous
associations
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Use hashtags
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Try social advertising
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
#3
Engaging With Fans
(Customers)
Jenn Deering Davis | Union Metrics #marketmovies
Encourage your fans by
giving them exposure
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Give your brand some
personality
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Have conversations with
your customers
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
#4
Participating in Real-Time
Jenn Deering Davis | Union Metrics #marketmovies
Live tweet events, like
conferences
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Participate in tweet chats
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Be a resource to answer
questions in a timely fashion
Jenn Deering Davis | Union Metrics #marketmovies
#5
Collecting Feedback
Jenn Deering Davis | Union Metrics #marketmovies
Use social media as a
focus group
Jenn Deering Davis | Union Metrics #marketmovies
“It’s like having millions of
producers working with you.”
-Simon Cowell,...
Jenn Deering Davis | Union Metrics #marketmovies
Listen to your customers
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
But be judicious
Jenn Deering Davis | Union Metrics #marketmovies
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Market Like the Movies Without the Studio Budget

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Applying lessons learned from how Hollywood engages fans on social media to startups and entrepreneurs. Slides from SXSW V2V on August 12, 2013.

Published in: Business, Economy & Finance
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Market Like the Movies Without the Studio Budget

  1. 1. Jenn Deering Davis | Union Metrics #marketmovies Market like the movies (without the studio budget) Jenn Deering Davis, PhD Co-Founder and Chief Customer Officer Union Metrics @jdeeringdavis | jenn@unionmetrics.com #marketmovies
  2. 2. Jenn Deering Davis | Union Metrics #marketmovies
  3. 3. Jenn Deering Davis | Union Metrics #marketmovies
  4. 4. Jenn Deering Davis | Union Metrics #marketmovies TV Shows Movies Brands
  5. 5. Jenn Deering Davis | Union Metrics #marketmovies Building interest Promoting discovery Engaging with fans Participating in real time Collecting feedback
  6. 6. Jenn Deering Davis | Union Metrics #marketmovies #1 Building Interest
  7. 7. Jenn Deering Davis | Union Metrics #marketmovies
  8. 8. Jenn Deering Davis | Union Metrics #marketmovies Content exhaust: Post behind-the-scenes content, previews and sneak peeks
  9. 9. Jenn Deering Davis | Union Metrics #marketmovies
  10. 10. Jenn Deering Davis | Union Metrics #marketmovies Run contests and promotions to encourage participation
  11. 11. Jenn Deering Davis | Union Metrics #marketmovies
  12. 12. Jenn Deering Davis | Union Metrics #marketmovies #2 Promoting Discovery
  13. 13. Jenn Deering Davis | Union Metrics #marketmovies Publish high quality content
  14. 14. Jenn Deering Davis | Union Metrics #marketmovies
  15. 15. Jenn Deering Davis | Union Metrics #marketmovies Capitalize on previous associations
  16. 16. Jenn Deering Davis | Union Metrics #marketmovies
  17. 17. Jenn Deering Davis | Union Metrics #marketmovies Use hashtags
  18. 18. Jenn Deering Davis | Union Metrics #marketmovies
  19. 19. Jenn Deering Davis | Union Metrics #marketmovies Try social advertising
  20. 20. Jenn Deering Davis | Union Metrics #marketmovies
  21. 21. Jenn Deering Davis | Union Metrics #marketmovies #3 Engaging With Fans (Customers)
  22. 22. Jenn Deering Davis | Union Metrics #marketmovies Encourage your fans by giving them exposure
  23. 23. Jenn Deering Davis | Union Metrics #marketmovies
  24. 24. Jenn Deering Davis | Union Metrics #marketmovies Give your brand some personality
  25. 25. Jenn Deering Davis | Union Metrics #marketmovies
  26. 26. Jenn Deering Davis | Union Metrics #marketmovies Have conversations with your customers
  27. 27. Jenn Deering Davis | Union Metrics #marketmovies
  28. 28. Jenn Deering Davis | Union Metrics #marketmovies #4 Participating in Real-Time
  29. 29. Jenn Deering Davis | Union Metrics #marketmovies Live tweet events, like conferences
  30. 30. Jenn Deering Davis | Union Metrics #marketmovies
  31. 31. Jenn Deering Davis | Union Metrics #marketmovies Participate in tweet chats
  32. 32. Jenn Deering Davis | Union Metrics #marketmovies
  33. 33. Jenn Deering Davis | Union Metrics #marketmovies Be a resource to answer questions in a timely fashion
  34. 34. Jenn Deering Davis | Union Metrics #marketmovies #5 Collecting Feedback
  35. 35. Jenn Deering Davis | Union Metrics #marketmovies Use social media as a focus group
  36. 36. Jenn Deering Davis | Union Metrics #marketmovies “It’s like having millions of producers working with you.” -Simon Cowell, American Idol
  37. 37. Jenn Deering Davis | Union Metrics #marketmovies Listen to your customers
  38. 38. Jenn Deering Davis | Union Metrics #marketmovies
  39. 39. Jenn Deering Davis | Union Metrics #marketmovies But be judicious
  40. 40. Jenn Deering Davis | Union Metrics #marketmovies

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