Content Handling During Website Migration

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Sign up for the next webinar on April 16th, 2013: https://www3.gotomeeting.com/register/361621622. Originally presented to Content Strategy DC on May 21, 2012. Also presented to Content Strategy New England on November 27, 2012.

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Content Handling During Website Migration

  1. 1. Content  Handling  During     Website  Migra4on  
  2. 2. A  website  migra-on  is  the  transfer  of  content,  sites/sec-ons,  func-onality,  team,  templates,  informa-on  architecture,  and  rela-onships  from  one  pla:orm  to  another.          –  Website  Migra4on  Handbook  v2   h9p://migra4onhandbook.com   #migra4onhandling  
  3. 3. For  now,  let’s  concentrate  on  this  A  website  migra-on  is  the  transfer  of  content,  sites/sec-ons,  func-onality,  team,  templates,  informa-on  architecture,  and  rela-onships  from  one  pla:orm  to  another.          –  Website  Migra4on  Handbook  v2   #migra4onhandling   migrationhandbook.com
  4. 4. Just  Ram  the  Content  In   #migra4onhandling   migrationhandbook.com
  5. 5. It’s  Like  Moving  Day   #migra4onhandling   migrationhandbook.com
  6. 6. All  Migra4ons  are  Different   #migra4onhandling   http://bit.ly/s-eval
  7. 7. Exercise:  find  out  where  you  are   h9p://bit.ly/s-­‐eval   #migra4onhandling  
  8. 8. #migra4onhandling   http://bit.ly/s-eval
  9. 9. Weight #migra4onhandling   http://bit.ly/s-eval
  10. 10. h9p://bit.ly/contenthandling   #migra4onhandling  
  11. 11. Rethinking  the   Content  Inventory     1.  Explora4on   2.  Sources  of  Content   3.  Site  Inventories   4.  Layers  of  Content   5.  Topic  Inventories   6.  Quality   h9p://bit.ly/rethink-­‐ci    #migra4onhandling  
  12. 12. Use  Consistent   Approach    to  Batch  Content   #migra4onhandling   h9p://bit.ly/panning  
  13. 13. Except  for  small  sites,  don’t  do  all   steps  for  each   content  item   #migra4onhandling   http://bit.ly/contenthandling
  14. 14. Determine  Disposi4on:     •  Drop   •  Keep  As-­‐is   •  Rewrite   etc.   #migra4onhandling   http://bit.ly/contenthandling
  15. 15. Determine  Disposi4on:     •  Drop   •  Keep  As-­‐is   •  Rewrite   etc.  Obviously,  drop  what  you  can   #migra4onhandling   http://bit.ly/contenthandling
  16. 16. Locate  where  the  content  needs  to  be  in  the  site  architecture.   #migra4onhandling   http://bit.ly/contenthandling
  17. 17. This is the step thatcould be done onpapyrus. #migra4onhandling   http://bit.ly/contenthandling
  18. 18. h9p://bit.ly/migauto  #migra4onhandling  
  19. 19. Tag  /  apply  metadata  to  allow  slicing  and  dicing.   #migra4onhandling   http://bit.ly/contenthandling
  20. 20. Discuss  quality  early,  both  desired  quality  levels  and  how  to  confirm.   #migra4onhandling   http://bit.ly/contenthandling
  21. 21. Discuss  quality  early,  both  desired  quality  levels  and  how  to  confirm.   Crucial   #migra4onhandling   http://bit.ly/contenthandling
  22. 22. Why  Bother  Thinking    About  These  Steps?   #migra4onhandling   http://bit.ly/contenthandling
  23. 23. Reduce  the  chance  of  a  wreck.   #migra4onhandling   http://bit.ly/contenthandling
  24. 24. Es4mate  effort  early.   #migra4onhandling   http://bit.ly/contenthandling
  25. 25. Manual  effort  per  bucket  =      Number  of  items        ×  Sum  of  each  step’s  effort     #migra4onhandling   http://bit.ly/contenthandling
  26. 26. Avoid  going  backwards   #migra4onhandling   http://bit.ly/contenthandling
  27. 27. Increase  Quality   #migra4onhandling   http://bit.ly/contenthandling
  28. 28. Thanks!  h9p://migra4onhandbook.com    use  discount  code  “elephant”  through  Feb  2013  for  $25  off   #migra4onhandling  

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