Museums & the Mind II, ASTC 2008

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Part II of the Museums and the Mind session at ASTC 2008 in Philadelphia. John Falk, professor of free-choice learning at Oregon State University, discusses metrics of evaluating the effect of emotion on free-choice learning.

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Museums & the Mind II, ASTC 2008

  1. 1. The Impact of Emotion on Learning Goose Bumps: The Science of Fear   John H. Falk, Ph.D. Katie L. Gillespie Oregon State University
  2. 2. Research Goals <ul><li>Can emotional arousal be validly and reliably measured in the free-choice context of a science center? </li></ul><ul><li>Did the Goose Bumps exhibit increase the emotional arousal of visitors? </li></ul><ul><li>If so, was there evidence that elevated emotional arousal enhanced or retarded visitor’s long-term cognitive science learning? </li></ul>
  3. 3. Methods <ul><li>Treatment </li></ul><ul><ul><ul><li>Pre- and Post-Visit Interviews </li></ul></ul></ul><ul><ul><ul><li>Reflective Tracking </li></ul></ul></ul><ul><ul><ul><li>Reflective Affect Measures </li></ul></ul></ul><ul><ul><ul><li>Long-Term Follow-Up Interviews </li></ul></ul></ul><ul><li>Controls </li></ul><ul><ul><ul><li>Post-Only Visit Interviews </li></ul></ul></ul><ul><ul><ul><li>Reflective Tracking </li></ul></ul></ul><ul><ul><ul><li>Reflective Affect Measures </li></ul></ul></ul><ul><ul><ul><li>Long-Term Follow-Up Interviews </li></ul></ul></ul>
  4. 4. Two Dimensions of Emotion <ul><li>Arousal </li></ul><ul><ul><ul><li>The level of alertness or activation </li></ul></ul></ul><ul><li>Valence </li></ul><ul><ul><li>The degree to which something is pleasurable </li></ul></ul>
  5. 5. Russell Affect Grid
  6. 6. Emotion Measure <ul><li>No significant difference between Goose Bumps visitors (GB) and Controls pre-visit on either Arousal or Valence. </li></ul><ul><li>No significant difference between Goose Bumps visitors (GB) and Controls post-visit on Valence. </li></ul><ul><li>Significant difference between Goose Bumps and Controls post-visit on Arousal (one-sided, paired t-test; p=.0000). </li></ul>
  7. 7. Description of their Science Center Experience: Breadth of Responses
  8. 8. Description of their Science Center Experience: Depth of Responses
  9. 9. Reflected Back Upon Experience
  10. 10. Emotional Arousal and Learning
  11. 11. Conclusion <ul><li>Evidence that it’s possible to measure emotion in a science center context. </li></ul><ul><li>Evidence that Goose Bumps exhibit increased emotional Arousal (not Valence). </li></ul><ul><li>Evidence that increased emotional Arousal resulted in a significant increase in the quality and quantity of cognitive learning. </li></ul>

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