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Medium Evolution: The Laws of Media: Relation to the Internet

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An explanation of the Internet and its evolution, effects using Mcluhan's Laws of Media.

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Medium Evolution: The Laws of Media: Relation to the Internet

  1. 1. Medium Evolution: The Laws of Media on the Internet By Jeanna Arroyo Class: MMC 2265 Teacher: Gary Ritzenthaler
  2. 2. The Couple
  3. 15. <ul><li>How did this happen and why? </li></ul>
  4. 16. The Beginning
  5. 17. MAN
  6. 18. Or rather….
  7. 19. Extensions of Man <ul><li>Fist to Weapon </li></ul><ul><li>Homeostasis to Clothes </li></ul><ul><li>Labor to Money </li></ul><ul><li>Voice to Radio </li></ul><ul><li>Body to Internet </li></ul>
  8. 20. Radio
  9. 21. Radio <ul><li>Extended man across space </li></ul>
  10. 22. Mcluhan’s Laws Of Media
  11. 23. The Basics
  12. 24. The Tetrad <ul><li>What aspect of life or society does the medium enhance? </li></ul>
  13. 25. The Tetrad <ul><li>What aspect or previous medium does it eclipse or replace? </li></ul>
  14. 26. The Tetrad <ul><li>What does the medium retrieve? </li></ul>
  15. 27. The Tetrad <ul><li>What does the medium reverse or evolve into when it has been fully extended or developed? </li></ul>
  16. 28. The Tetrad
  17. 29. Radio <ul><ul><li>Enhances : the voice and the ear. </li></ul></ul>
  18. 30. Radio <ul><li>“ On the air you’re everywhere.” </li></ul><ul><li>-Marshall Mcluhan, </li></ul><ul><li>Laws of Media </li></ul>
  19. 31. Radio <ul><li>“ In these media, the sender is sent and is instantaneously present everywhere.”- </li></ul><ul><li>Marshall Mcluhan, “Last Look” </li></ul>
  20. 32. Radio <ul><li>Eclipses: </li></ul><ul><li>The newspaper and print. </li></ul>
  21. 33. Radio <ul><li>Retrieves: </li></ul><ul><li>The town crier and orality. </li></ul>
  22. 34. Digital Mcluhan Paul Levinson
  23. 35. Radio <ul><li>“the old and obliterated and the trite, the current, and the new and surprising, the most ancient and the most civilized mentality.” </li></ul><ul><li>-TS ELIOT, Laws of Media </li></ul>
  24. 36. Radio <ul><li>Reversal: </li></ul><ul><li>Television </li></ul>
  25. 37. Internet
  26. 38. Screen of computer continued from TV screen.
  27. 39. Internet <ul><li>What aspect or previous medium does it eclipse or replace? </li></ul>
  28. 40. Replaces: <ul><li>Television </li></ul><ul><li>Radio </li></ul><ul><li>Print </li></ul><ul><li>Movies </li></ul><ul><li>Cable </li></ul><ul><li>Phones </li></ul><ul><li>Libraries </li></ul><ul><li>Schools </li></ul>
  29. 41. What aspect of life or society does the medium enhance?
  30. 42. <ul><li>Enhances speed information is sent and received. </li></ul>
  31. 43. <ul><li>Communication </li></ul>
  32. 44. <ul><li>Increases our choices and need for personal selection. </li></ul>
  33. 45. <ul><li>We choose what to share, who to friend, and who we are. </li></ul>
  34. 46. <ul><li>Enhances design, according to Nalini P. Kotamraju’s “Art Versus Code”. </li></ul>
  35. 47. <ul><li>Enhances retrieval of information and knowledge. </li></ul><ul><li>-Pierre Levy, Cyberculture </li></ul>
  36. 48. What does the medium retrieve that had been obsolesced?
  37. 49. <ul><li>Permanence, </li></ul><ul><li>according to Paul Levinson. </li></ul>
  38. 50. What does the medium reverse into or evolve into once it has been fully extended or developed?
  39. 52. “ Fish don’t know water exists till beached.” –Mcluhan, Culture is Our Business
  40. 53. <ul><li>The interface with which we access it is also being extended. </li></ul><ul><li>Example: Apple’s Ipad </li></ul>
  41. 54. <ul><li>The ease and speed that is possible with digital media brings us levels of choice and the power to stop reversal we deem unfit. </li></ul><ul><li>– Paul Levinson </li></ul>
  42. 55. Future
  43. 56. <ul><li>Presentation and Audio By: Jeanna Arroyo </li></ul><ul><li>Works Referenced: </li></ul><ul><li>Marshall Mcluhan, Culture is Our Business </li></ul><ul><li>Marshall Mcluhan, Laws of Media </li></ul><ul><li>Nalini P Kotamraju “Art Versus Code: The Gendered Evolution of Web Design Skills” from Society Online: Internet in Context </li></ul><ul><li>Pierre Levy, Cyberculture </li></ul><ul><li>Paul Levinson, Digital Mcluhan </li></ul>

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