Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Multi Channel Experience

Break down the data silos in your organization.

  • Login to see the comments

  • Be the first to like this

The Multi Channel Experience

  1. 1.
  2. 2. The multi-channel experience<br />Jeff Danko, PwC<br />
  3. 3. Agenda<br />It’s about impact<br />The multi-channel dashboard<br />The framework of the story<br />Identifying the audience<br />Hybrid metrics<br />The ‘sum of parts’ to a ‘synthesised narrative’<br />Best practices<br />Questions?<br />
  4. 4. Science<br />
  5. 5. Art<br />
  6. 6. It’s about impact<br />What the PwC brand conveys<br />Measuring the impact of brand<br />
  7. 7. The multi channel dashboard<br />The project<br />Breaking down silos<br />Online Marketing, Public Relations, Brand, US Thought Leadership<br />Uncovering the reports resonate with leadership<br />Common links across channels<br />Determining the metrics that matter most<br />
  8. 8. Creating the framework<br />Sample objectives of the organisation<br />Enhance to value of business relationships<br />Pursue growth and revenue opportunities aggressively<br />Measure the effectiveness of brand<br />Be the leader of your competitive landscape<br />Which metrics tell the most compelling story<br />Benchmarking<br />
  9. 9. Identifying the audience<br />What will the conversation sound like<br />Identifying areas where change creates opportunity<br />How will the findings better inform decision making<br />
  10. 10. Hybrid metrics<br />Who are our most engaged clients<br />Where are our ‘preferred’ clients coming from<br />Which content are preferred clients most engaged in<br />Are we part of the media conversation<br />
  11. 11. The synthesised narrative<br />The straightforward overview that tells the story<br />Driving towards positive change <br />
  12. 12. Best practices<br />Don’t get attached to the dashboard prototype<br />The more analysts the merrier<br />A perfect dashboard doesn’t exist<br />Arm your leadership with knowledge<br />Slow down and don’t be intimidated <br />Have a voice<br />
  13. 13. Questions?<br />Thank you!<br />

×