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The Multi Channel Experience

Break down the data silos in your organization.

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The Multi Channel Experience

  1. 1.
  2. 2. The multi-channel experience<br />Jeff Danko, PwC<br />
  3. 3. Agenda<br />It’s about impact<br />The multi-channel dashboard<br />The framework of the story<br />Identifying the audience<br />Hybrid metrics<br />The ‘sum of parts’ to a ‘synthesised narrative’<br />Best practices<br />Questions?<br />
  4. 4. Science<br />
  5. 5. Art<br />
  6. 6. It’s about impact<br />What the PwC brand conveys<br />Measuring the impact of brand<br />
  7. 7. The multi channel dashboard<br />The project<br />Breaking down silos<br />Online Marketing, Public Relations, Brand, US Thought Leadership<br />Uncovering the reports resonate with leadership<br />Common links across channels<br />Determining the metrics that matter most<br />
  8. 8. Creating the framework<br />Sample objectives of the organisation<br />Enhance to value of business relationships<br />Pursue growth and revenue opportunities aggressively<br />Measure the effectiveness of brand<br />Be the leader of your competitive landscape<br />Which metrics tell the most compelling story<br />Benchmarking<br />
  9. 9. Identifying the audience<br />What will the conversation sound like<br />Identifying areas where change creates opportunity<br />How will the findings better inform decision making<br />
  10. 10. Hybrid metrics<br />Who are our most engaged clients<br />Where are our ‘preferred’ clients coming from<br />Which content are preferred clients most engaged in<br />Are we part of the media conversation<br />
  11. 11. The synthesised narrative<br />The straightforward overview that tells the story<br />Driving towards positive change <br />
  12. 12. Best practices<br />Don’t get attached to the dashboard prototype<br />The more analysts the merrier<br />A perfect dashboard doesn’t exist<br />Arm your leadership with knowledge<br />Slow down and don’t be intimidated <br />Have a voice<br />
  13. 13. Questions?<br />Thank you!<br />