Social Networking Recommendation

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This presentation covers 3 social networking sites and is part of a consultancy request on behalf of Pekish foods. Recommendations are provided at the end.

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  • Very brief slide, literally a 3-5second “And now lets have a look at the following options in more detail…”
  • Social Networking Recommendation

    1. 1. Social Networking Review<br />Presented By: Safeena, Tanya and Jamie<br />
    2. 2. Overview<br />Criteria<br />Whose Available<br />User Base Comparison<br />Review of LinkedIn<br />Review of Facebook<br />Review of Biznik<br />Recommendations/Conclusion<br />
    3. 3. Criteria<br />Pekish Foods, a Glasgow based delicatessen has requested that we consult them on social networking sites, which could be used to enhance their current business operations.<br />
    4. 4. Who’s Available<br />
    5. 5. User Base Comparison<br />
    6. 6. LinkedIn<br />Advantages<br />Disadvantages<br />Allows the creation of a company profile (employees, size and promotional updates)<br /> section on question and answers<br /> up-to-date information on events<br />Quick access to companies website<br />Suitable for large organisation<br />Not a suitable site for targeting customers<br />Forces more on advertising vacancies and employees <br />Website mostly use by big corporations<br />Has a small percentage of UK users<br />Not suitable for small companies <br />
    7. 7. Biznik<br />Advantages<br />Disadvantages<br />Business orientated<br />Integrated Google Maps<br />Minor integration options with other social, bigger networking sites<br />Business aritcles published and graded<br />Accessability to various events<br />Very few members from the UK. More focused on the USA<br />Very little relative content to Pekish foods<br />Limited content<br />Inadequate search function<br />
    8. 8. Facebook<br />Advantages<br />Disadvantages<br />Multiple applications enabling advertising, video clips, photos<br />Can link to company website<br />Customers/employees may already be familiar with facebook, more so than a business orientated site<br />There are existing Glasgow companies using the site<br />More relevant to a smaller organisation<br />Customers can provide relevant feedback<br />Very few similar organisations<br />Negative feedback is clearly seen, unless removed<br />
    9. 9. Recommendations<br />Facebook<br />Largest user base<br />Free to set-up and use<br />Relatively easy-to-use features<br />Popularity – Customers most likely familiar with site<br />Integrated features such as youtube streaming<br />
    10. 10. Conclusion<br /><ul><li>Multiple sites could be utilised if need be as the set-up costs tend to be zero for basic package
    11. 11. Social Networking sites do not interoperate with each other
    12. 12. Dedicated employee time required to provide a consistent and successful service</li>

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