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An Introduction to 
Digital Ecosystems 
Jeroen van Grondelle 
jeroen@vangrondelle.com
Summary 
• New kinds of organizational schemes are emerging 
– Both in disruptive innovations and in conventional sectors ...
The Old Organizational Model 
• Different Variants, yet… 
– All take the organization as 
main unit 
– All focus on distri...
Disruptive 
Innovation
Wegenwacht vs Route Mobiel
Today: Changes in the Workforce 
Source: Rabobank 
Het NieuweWerken 
Broodfondsen
Public Sector 
Hierarchy or Network?
Characteristics of 
Digital Ecosystems 
And: 
Why so many landscapes typically 
have some of these characteristics!
A Transformation to Networked 
Business Models 
Enterprise Ecosystem
Small Organizations offering 
Big Services 
• Autonomous, independent 
participants 
– Rather than hierarchy of 
departmen...
Distributed Demand and Supply 
• Highly distributed demand and supply 
– Instead of planned, standardized, centralized man...
Digital Services 
• Delivering Inherently Digital Services 
– Instead of automating physical metaphors using 
computers 
•...
New Kinds of Assets and Capabilities 
Big 
Investments 
Lots of 
Employees 
Knowledge 
And Expertise 
Regulatory 
Complian...
Impact on Business Models, Processes 
and Supporting Technology 
Business 
Models 
Business 
Processes 
Technology
Different Innovation Triggers 
Technology 
Business 
Processes 
Business 
Models 
Servitization 
Commoditization 
Consulta...
Impact on IT Landscapes: 
No Distinction between Inside and Out 
• Flexible sourcing relations 
– Outsourcing & Cloud 
– S...
Questions? Ideas? Other good examples of 
Digital Ecosystems? 
Contact me 
jeroen@vangrondelle.com 
www.vangrondelle.com
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Introduction to Digital Ecosystems

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A presentation on how digital ecosystems are replacing conventional, hierarchical enterprises in many sectors. Recently presented as a guest lecture at Windesheim University of Applied Sciences and HU University of Applied Sciences Utrecht.

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Introduction to Digital Ecosystems

  1. 1. An Introduction to Digital Ecosystems Jeroen van Grondelle jeroen@vangrondelle.com
  2. 2. Summary • New kinds of organizational schemes are emerging – Both in disruptive innovations and in conventional sectors • They can be characterized as digital ecosystems – Small, autonomous participants cocreating big services – Highly distributed demand and supply • This has profound impact on business models, business processes and technology
  3. 3. The Old Organizational Model • Different Variants, yet… – All take the organization as main unit – All focus on distribution of authority and responsibilities across a hierarchy of departments • Oh wait, and then there are some external partners… Bron: Nieuwenhuis, M.A., The Art of Management (the-art.nl), ISBN-13: 978-90-806665-1-1, 2003-2010.
  4. 4. Disruptive Innovation
  5. 5. Wegenwacht vs Route Mobiel
  6. 6. Today: Changes in the Workforce Source: Rabobank Het NieuweWerken Broodfondsen
  7. 7. Public Sector Hierarchy or Network?
  8. 8. Characteristics of Digital Ecosystems And: Why so many landscapes typically have some of these characteristics!
  9. 9. A Transformation to Networked Business Models Enterprise Ecosystem
  10. 10. Small Organizations offering Big Services • Autonomous, independent participants – Rather than hierarchy of departments • Cocreating Products and Services – Each with own business model • Frequent changes in relations – New Partners, etc. • Also: Regulators, legislators – Often not actors themselves Ecosystem
  11. 11. Distributed Demand and Supply • Highly distributed demand and supply – Instead of planned, standardized, centralized manufacturing • Some form of Trading needed to match supply and demand • Guaranteed supply through swarm characteristics, rather than an “planned” match • The middle man has a challenged business model! • Examples: – Prosumers in Energy – Rent/lend out your room/car/drill/… – Be a one-man supplier of physical products at Thingiverse.com
  12. 12. Digital Services • Delivering Inherently Digital Services – Instead of automating physical metaphors using computers • Digital Transformation: Redefine your products and services, without the legacy of a ‘physical’ past – No more Stock, Logistics, … – Why was inside-out centralization and standardization important again?
  13. 13. New Kinds of Assets and Capabilities Big Investments Lots of Employees Knowledge And Expertise Regulatory Compliance Big Machines Data and Algorithms
  14. 14. Impact on Business Models, Processes and Supporting Technology Business Models Business Processes Technology
  15. 15. Different Innovation Triggers Technology Business Processes Business Models Servitization Commoditization Consultancy 2.0 Big Data Gamification Mobile Cloud Customer Centric Self Service Expert Autonomy Outside-In Processes
  16. 16. Impact on IT Landscapes: No Distinction between Inside and Out • Flexible sourcing relations – Outsourcing & Cloud – Shared Service Centers – Whitelabel Processing Providers – The API Economy • Transparent Self Service – Customers are User in Every system? • Need for Open, Heterogeneous Infrastructures – BYOD – Distributed User Identity – Distributed User Profiles and Data – Etc.
  17. 17. Questions? Ideas? Other good examples of Digital Ecosystems? Contact me jeroen@vangrondelle.com www.vangrondelle.com

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