Your #1 career goal should be to work to build your personal brand known as Me, Inc. This presentation demonstrates the importance of personal brand and some tips on how to build one.
5. • An average of 250 resumes are submitted for each
corporate job opening today
• Recruiters spend only 6 seconds reviewing them
• Companies are increasingly relying on referrals
• For example Ernst andYoung hired 50% from referrals alone last year
9. • Social media mogul with over 3M Twitter followers
• Advised Pandora,YouTube (2006), Bump
• Started own search engine and dance apps
• Attended the inauguration of Mayor Ed Lee (w/Sean Parker)
• Advises Hollywood on tech and SiliconValley
Seriously though...
18. Ask yourself the same question brand managers at Nike and Coke ask:
What is it that my product or service does that makes it different?
• Identifying the qualities or characteristics that make you distinctive from your
competitors
• What do you do that adds marketable value?
• What are you most proud of?
• What do you want to be famous for?
19. Finally, own your brand.
Social Media is your scorecard. Your followers, retweets,
and network determine your net worth to a company.
20. Digital real estate that you own:
• Portfolio Website
• Blog
• Email List
Digital real estate that you rent:
• LinkedIn
• Twitter
• Tumblr
• About.me
Manage the message.