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Welcome to VCU's School of Mass Communications


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This is an overview of the School of Mass Communications at Virginia Commonwealth University. We presented a version of this slide show at VCU's Open House on Oct. 15, 2011.

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Welcome to VCU's School of Mass Communications

  1. 1. Where aspiring professionals …
  2. 2. … learn by doing. Our students don’t just study about advertising – they create real ads for real clients.
  3. 3. They don’t just study about public relations. They develop PR campaigns – we even have a student-run PR agency.
  4. 4. They don’t just study about journalism. They cover stories for publication in more than 70 newspapers …
  5. 5. … and they produce a TV show that’s broadcast across Central Virginia.
  6. 6. What we teach <ul><li>Advertising </li></ul><ul><ul><li>Creative </li></ul></ul><ul><ul><li>Strategic </li></ul></ul><ul><li>Journalism </li></ul><ul><ul><li>Print </li></ul></ul><ul><ul><li>Broadcast </li></ul></ul><ul><li>Public Relations </li></ul>Grad programs Advertising Multimedia Journalism Strategic PR Ph.D. in Media, Art & Text
  7. 7. 1,260 undergraduates Public relations Advertising Journalism
  8. 8. Our faculty <ul><li>20 full-time </li></ul><ul><li>15-25 part-time </li></ul><ul><li>Ph.D.’s and professionals </li></ul>
  9. 9. Foundation work <ul><li>VCU Core (18 credits) </li></ul><ul><li>Writing (6 hrs) </li></ul><ul><li>Science & Tech (3 hrs) </li></ul><ul><li>Human, Social & Political Behavior (3 hrs) </li></ul><ul><li>Statistics (3 hrs) </li></ul><ul><li>Diverse & Global Communities (3 hrs) </li></ul><ul><li>Mass Comm Core </li></ul><ul><li>Mass Comm (3 hrs) </li></ul><ul><li>Economics (3 hrs) </li></ul><ul><li>Journalism & PR </li></ul><ul><li>Journalism Writing (3 hrs) </li></ul><ul><li>Advertising </li></ul><ul><li>Story (3 hrs) </li></ul><ul><li>Curiousness (3 hrs) </li></ul>Complete those courses with a GPA of 2.5+
  10. 10. After the foundation <ul><li>Choose a sequence </li></ul><ul><ul><li>Journalism (print or broadcast) </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><ul><li>Advertising (creative or strategic) </li></ul></ul><ul><li>Internships & real-world experience </li></ul><ul><li>Get a minor </li></ul><ul><ul><li>Business, history, English, foreign language, political science … </li></ul></ul>
  11. 11. Core skills <ul><li>Critical and creative thinking </li></ul><ul><li>Effective writing and research </li></ul><ul><li>Media, communication and society </li></ul><ul><li>Graphics and design </li></ul><ul><li>Ethics and law </li></ul>
  12. 12. Student media <ul><li>Commonwealth Times </li></ul><ul><li>Ink magazine </li></ul><ul><li>WVCW Radio </li></ul><ul><li>Rams Review </li></ul><ul><li>Shafer Bird </li></ul><ul><li>The Horn </li></ul>Plus literary & opinion magazines
  13. 14. CNS publishes on YouTube , Twitter and other outlets, too.
  14. 15. On VCU InSight, we’re on air , cable and satellite to the Richmond metro area …
  15. 16. … and we publish stories at
  16. 17. Through courses like CreateAthon, advertising and PR students serve nonprofits and other clients.
  17. 18. Our students win a lot of awards for their work.
  18. 20. Minor in Media Studies <ul><li>18 hours </li></ul><ul><li>Two required courses </li></ul><ul><li>Four elective courses </li></ul>You don’t have to major in mass comm to study mass comm. We offer a minor.
  19. 21. VCU advantages <ul><li>State capital (& media capital) </li></ul><ul><li>Media General Inc. </li></ul><ul><li>AP, Washington Post , news wires </li></ul><ul><li>Numerous TV and radio stations </li></ul><ul><li>Media market No. 58 </li></ul><ul><li>Fortune 500 companies </li></ul><ul><li>Top advertising and PR firms </li></ul><ul><li>Hotbed for digital & social media </li></ul>
  20. 22. Student organizations <ul><li>Society of Professional Journalists </li></ul><ul><li>Ad Club </li></ul><ul><li>PR Student Society of America </li></ul><ul><li>National Assn. of Black Journalists & Assn. of Black Communicators </li></ul><ul><li>Mass Comm Scholars (Honors) </li></ul><ul><li>Kappa Tau Alpha honor society </li></ul>
  21. 24. We’re accredited <ul><li>Asdf </li></ul><ul><li>1 of 110 programs in U.S. </li></ul><ul><li>9 standards of excellence </li></ul><ul><li>Awards, scholarships and contests for our students </li></ul>