20 objectives, mission, vision


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20 objectives, mission, vision

  1. 1. creation Business and management 20 session August-December 2013: Jonathan Colín Pichardo
  2. 2. Organizational objectives Organizational Objectives
  3. 3. • What do you understand by the term objective? • Do you think is important that Chipotle should have clear objectives? Explain • Why do you think the Chipotle CEO is thinking of changing the objectives for their business over time? Organizational Objectives
  4. 4. • You should set clear objectives • Sometimes their are not formalized • Agree on the direction their business should take Organizational Objectives
  5. 5. Why are they important?
  6. 6. Why are they important?
  7. 7. Long-term goals which a business hopes to achieve. What is an AIM?
  8. 8. “To increase shareholder returns each year through business expansion” What is an AIM?
  9. 9. Provide guidance to the whole organization, not just part of it. What is an AIM?
  10. 10. Aim Mission Corporate Objectives Divisional Objectives Departamental Objectives Individual Targets Why are they important?
  11. 11. Express the corporate in one sort paragraph What is an AIM?
  12. 12. Express the corporate in one sort paragraph What is an AIM?
  13. 13. Accomplish Mission
  14. 14. What is our purpose, why do we exist?
  15. 15. Which are our core values? Deliver WOW Through Service Embrace and Drive Change Create Fun and A Little Weirdness Be Adventurous, Creative, and Open-Minded Pursue Growth and Learning Build Open and Honest Relationships With Communication Build a Positive Team and Family Spirit Do More With Less Be Passionate and Determined Be Humble
  16. 16. What makes us
  17. 17. Our mission: to inspire and nurture the human spirit, one person, one cup and one neighborhood at a time.
  18. 18. Google’s mission is to organize the world‘s information and make it universally accessible and useful.
  19. 19. Shared Vision
  20. 20. A brilliant new business strategy won't succeed unless employees are stoked about the idea
  21. 21. —Creating a picture of what success will be at a particular time in the future—
  22. 22. Mission vs Mantra
  23. 23. “The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.” Mission vs Mantra
  24. 24. • If I were the CEO of Wendy’s, I would establish a corporate mantra of “healthy fast food.” End of story. • Federal Express: “Peace of mind” • Nike: “Authentic athletic performance” • Target: “Democratize design” • Mary Kay “Enriching women’s lives” • The ultimate test for a mantra (or mission statement) is if your telephone operators (Trixie and Biff) can tell you what it is. If they can, then you’re onto something meaningful and memorable. If they can’t, then, well, it sucks. Mission vs Mantra
  25. 25. • To increase annual sales form $1 billion to $2 billion in five years. • To enter a new market every 18-24 months • To achieve 30% of sales each year from products not in the company’s product line five years earlier • To be the lowest cost, highest quality producer in the household products industry • To achieve a 15% average annual growth in sales, profit and earnings per share Activity