Making the Invisible Visible
How Social Collaboration Will Change
Talent Management Forever
Jason Corsello
Knowledge Infusion
May 14, 2009

Is This Your Organization?
How Organizations Are Designed… …But How Work Gets Done
New Forms of Leadership are Required
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The Concepts of “Management” are Changing
Past Future
! !
!
! Interaction
Conversation
Contribution
Transaction
Feedback
Employee Manager
Employees Managers
• Employees communicate targeted messages for • Innovation is gathered cross-functionally with close
transactional operations connection to final customer. Customer become
center of innovation cycle
• Innovation segregated to specialized groups within
company • Non-tangible employee skills and competencies
become desired
• Performance based on individual silo
• Performance becomes collaborative and team-
focused
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What is Social Collaboration?
Portals/Self-
Service
Intellectual Communication
Capital
Knowledge Social
Sharing Networking
Collaboration Profiles & Conversations
Expertise
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The Evolution of Talent Management
Employee
engagement
Social Conversation tools
Informal
network learning
analysis
Widgets Wikis
Process Support Process Support
Recruiting Recruiting
Performance Mgmt Performance Mgmt Multi-
Compensation Mgmt RSS Compensation Mgmt media
Succession Planning Succession Planning
Learning Learning
Speed Blogs Forums
time-to Customer
market engagement
Social networks
Rapid time-to-
productivity
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Making the Invisible Visible
Source: The McKinsey Quarterly: Harnessing the power of informal employee networks, 2007
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Meet the Skeptics
It’s too risky
and
uncontrollable!
It’s a fad…a
What’s the ROI? waste of time…
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Your Skeptics, Though, Don’t Know About…
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Addressing “ROI”
 Tie social collaboration to the strategy
and goals
What’s the ROI?
 Keeping the “I” low will reduce the
dependence on “R”
 Incremental vs. “Big bang”
 An executive sponsor with clout and
interest
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Debunking Risk
It’s too risky
and • Social collaboration should be
uncontrollable! viewed no differently than
existing collaboration models
(i.e. email, meetings, etc)
• Identify top 5-10 “worst case
scenarios” and build
contingencies
• Embrace and prepare for
failure
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Creating Rationale & Justification
• Focus on proficiency instead of
technology “tools” or “platforms”
It’s a fad…a
• Identify potential impact to all business
waste of time…
units (sales, service, product
development, HR, etc)
• Look for synergy and unification vs. siloed
build out
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Pair Different Social Media Mindsets
Fearful Cautious Realist Transparent
Skeptic Tester Optimist Evangelist
Find the “moments of truth” and
“moments of crisis” for each mindset
Source: Altimeter Group, 2009
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Getting Started
 Create a lightweight governance model
 Avoid large formal launch and training in favor of
progressive viral launch
 Assume people know how to behave in the real world
 Explore with consumer-centric technology; Use the tools to
build the strategy
 Position as a series of increment investment scenarios over
time adapted with lessons learned
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The Impact of Social Collaboration – Mars, Inc.
About Mars, Inc.
• Founded in 1911
• Family-owned
• Leading food
manufacturer
• 70,000 employees in
North America
• 300 sites
• $30+ billion in sales
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It Used To Be…
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Now…
Did you know 62% of what happens in Vegas, stays in Vegas*
Source: www.unconfirmedsources.com/index.php?itemid=2915
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Leveraging Common Interests to Create a Connection
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What They Learned?
Social ties  Openness & willingness to collaborate
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Why It Matters Today?
Customized M&Ms
Regular M&Ms
300%+ Margin
Improvement
$0.50
$5.50
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The Result…
• New product & business line
• Tighter alignment between
sales, marketing, operations,
product development
• Direct sales channel
• Streamlined distribution
model
• Higher margins
• Marketing innovation
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Ms. Green Can Now Be Followed on Twitter & Facebook
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Thank You!
Jason Corsello Coming Soon
Social
Knowledge Infusion Collaboration
and Talent
jason.corsello@knowledgeinfusion.com
knowledgeinfusion.com/coe
Twitter: @jcorsello
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