Linked data business models

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Linked data business models

  1. 1. Business Models for Linked Data<br />
  2. 2. Agenda<br /><ul><li>Making Money
  3. 3. Existing Models
  4. 4. Start Business</li></li></ul><li>Easy<br />Making Money<br /><ul><li>Most profitable businesses (but bit risky)
  5. 5. Illegal drug dealer
  6. 6. Illegal weapon dealer
  7. 7. Illegal slave trade
  8. 8. Most secure businesses (but less profitable)
  9. 9. USA or Sweden national dept
  10. 10. Civil servant or government contract
  11. 11. Franchise </li></li></ul><li>Linked Data<br />Making Money<br /><ul><li>Linked Data & Web 3.0 (risky and unclear profit)
  12. 12. Emerging and non mature technology
  13. 13. No track record
  14. 14. Unclear business model</li></li></ul><li>But…..<br />Making Money<br />
  15. 15. Making Money<br />MBA in a nutshell<br />Stupid<br />X<br />Differentiation<br />.com<br />Price<br />Value<br />Guy Kawasaki: The Art of Start<br />
  16. 16. My Money<br />Making Money<br />
  17. 17. My Money<br />Making Money<br /><rdf:RDF<br />xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"<br />xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#"<br />xmlns:foaf="http://xmlns.com/foaf/0.1/"><br /><foaf:PersonalProfileDocumentrdf:about=""><br /> <foaf:makerrdf:nodeID="me"/><br /> <foaf:primaryTopicrdf:nodeID="me"/><br /></foaf:PersonalProfileDocument><br /><foaf:Personrdf:nodeID="me"><br /><owl:sameAsrdf:resource ="http://www4.wiwiss.fu-berlin.de/bookmashup/persons/Oscar+Corcho" /><br /><foaf:name>Oscar Corcho</foaf:name><br /><foaf:title>Dr</foaf:title><br /><foaf:givenname>Oscar</foaf:givenname><br /><foaf:family_name>Corcho</foaf:family_name><br /><foaf:nick>ocorcho</foaf:nick><br /><foaf:mbox_sha1sum>f7a7f2a23510a213f493d7ae70ad831dfb0d7ed0</foaf:mbox_sha1sum><br /><foaf:homepagerdf:resource="http://www.cs.man.ac.uk/~ocorcho/index.html"/><br /><foaf:depictionrdf:resource="http://www.cs.man.ac.uk/~ocorcho/images/OscarCorcho.jpg"/><br /><foaf:phonerdf:resource="tel:+441612756821"/><br /><foaf:workplaceHomepagerdf:resource="http://www.cs.man.ac.uk/"/><br /><foaf:workInfoHomepagerdf:resource="http://www.ontogrid.net/"/><br /><foaf:knows><br /></foaf:knows><br /></foaf:Person><br /></rdf:RDF><br />ACTION <br />0,95 €<br />
  18. 18. Gartner<br />Making Money<br />
  19. 19. But…<br />Making Money<br /><ul><li>Potential Market of 3.32B€ (OVUM Estimation 2010-2014)
  20. 20. Increasing number of success stories
  21. 21. Increasing number of suppliers
  22. 22. Emerging market according to big players and M&A movements
  23. 23. No more public funding into basic technology</li></li></ul><li>Semantic Technology<br />Making Money<br />Manual Labor<br />Semantic Technology Capabilities<br />Traditional Software Capabilities<br />
  24. 24. Adoption<br />Making Money<br />
  25. 25. Enabling Technology<br />Making Money<br />Linked Data<br />Semantics<br />IsaN<br />ENABLING TECHNOLOGY<br />
  26. 26. Agenda<br /><ul><li>Making Money
  27. 27. Existing Models
  28. 28. Start Business</li></li></ul><li>Dimensions<br />Business<br />
  29. 29. Web<br />Traditional Models<br /><ul><li>Sell through the Web</li></ul>Merchant: Shop Online [Amazon, iTunes]<br />Manufacturer: Direct model [dell.com]<br />Subscription: Pay flat fee [Netflix, Spotify premium]<br />Utility: Pay per use [slashdot]<br /><ul><li>Intermediary</li></ul>Broker: Demand + Offering [eBay]<br />Information intermediary: User data [Facebook, Nielsen, DoubleClick]<br /><ul><li>Advertisement</li></ul>Affiliate: Banner revenue share<br />Ads: Advertisement [Monster, Google, NYTimes, El Mundo]<br /><ul><li>Community, Training, Funding, Political, etc.
  30. 30. Consultancy, Tools, Externalization, etc</li></ul>SELL the DATA<br />MAKE THE MARKET<br />ADS<br />TOOLS<br />
  31. 31. Platform<br />Models<br />
  32. 32. Broker<br />Model<br />
  33. 33. Viz<br />Model<br />
  34. 34. Adds<br />Model<br />
  35. 35. Dimensions<br />Business<br />
  36. 36. Beneficiaries<br />Models<br />Data Owner<br />Intermediary<br />Technology<br />ADS<br />TOOLS<br />MAKE THE MARKET<br />SELL the DATA<br />Public Body<br />Enterprise<br />
  37. 37. Beneficiaries<br />Models<br />Data Owner<br />Intermediary<br />Technology<br />ADS<br />TOOLS<br />MAKE THE MARKET<br />SELL the DATA<br />Public Body<br />Enterprise<br />
  38. 38. Public Body<br />Beneficiary<br />
  39. 39. Private Companies<br />Beneficiary<br />
  40. 40. Beneficiaries<br />Models<br />Data Owner<br />Intermediary<br />Technology<br />ADS<br />TOOLS<br />MAKE THE MARKET<br />SELL the DATA<br />Public Body<br />Enterprise<br />
  41. 41. Intermediary<br />Beneficiary<br />Enteprise Management<br />Customer Facing Applications<br />Supply Chain<br />Product/Service Management<br />Energy<br />Financial<br />Life<br />ICT<br />Manufacturing<br />Media<br />
  42. 42. Beneficiaries<br />Models<br />Data Owner<br />Intermediary<br />Technology<br />ADS<br />TOOLS<br />MAKE THE MARKET<br />SELL the DATA<br />Public Body<br />Enterprise<br />
  43. 43. Stack<br />Technology<br />
  44. 44. Storage<br />Technology<br /><ul><li>Capability
  45. 45. Almost all STE solutions needs storage
  46. 46. Only 5% supply sale storage
  47. 47. Long term solutions
  48. 48. JENA (HP), Sesame (Aduna),
  49. 49. Franz, Ontoprise, Modenca, Intellidimension, Inquira
  50. 50. LD:Large Triple Stores: Oracle, Ontotext,OpenLink, 4store,…
  51. 51. Challenges
  52. 52. Add Intelligence to storage
  53. 53. Integrate with legacy storage
  54. 54. Automate the maintenance
  55. 55. Watch
  56. 56. Research Activity (scalability & inference)
  57. 57. Merger and Acquisition</li></li></ul><li>Modeling<br />Technology<br /><ul><li>Capability
  58. 58. Almost all STE solutions needs modeling
  59. 59. Strong open source background: Protégé
  60. 60. TopBraid, OntoStudio, KAON, Knoodl, NeOnToolKit
  61. 61. Challenges
  62. 62. Industrialization of the process
  63. 63. Reuse capabilities
  64. 64. Change Management
  65. 65. Usability
  66. 66. Presentation & Visualization
  67. 67. Watch
  68. 68. Collaborative and Informal Modeling
  69. 69. Interfaces & Interaction</li></li></ul><li>Support<br />Technology<br /><ul><li>Capability
  70. 70. User: supplier, technical user, and non-technical user
  71. 71. Ontology editing:
  72. 72. Acquisition & tagging
  73. 73. Data browsing and checking
  74. 74. Challenges & Trends
  75. 75. Methodology
  76. 76. Maintenance as a service
  77. 77. Linked data initiative</li></li></ul><li>Search & Discovery<br />Technology<br /><ul><li>Search & Discovery
  78. 78. Traditional search enhanced by semantics
  79. 79. Native semantic search engine
  80. 80. Question answering
  81. 81. Challenges and Trends
  82. 82. Native search
  83. 83. Services Discovery</li></li></ul><li>Interface<br />Technology<br /><ul><li>Capability
  84. 84. Ontology presentation
  85. 85. Rich Media Interfaces.
  86. 86. Serendipia and Personalization
  87. 87. Natural Interaction
  88. 88. Challenges & Trends
  89. 89. Natural Multimodal Interaction
  90. 90. Recommendation vs. Search</li></li></ul><li>Trust<br />Technology<br /><ul><li>Capability
  91. 91. Basic security: encryption, signature, auth., …
  92. 92. Intelligence as service: reputation, surveillance, intelligence cells
  93. 93. Security on knowledge level (memos, provenance, etc.)
  94. 94. Challenges
  95. 95. Linked data requirements
  96. 96. Provenance standards</li></li></ul><li>Agenda<br /><ul><li>Making Money
  97. 97. Existing Models
  98. 98. Start Business</li></li></ul><li>Inhibitor<br />Disruptive Architecture<br />
  99. 99. Driver<br />External Factors<br /><ul><li>Political and Legal Factors
  100. 100. Economic Factors
  101. 101. Socio-Cultural Factors</li></li></ul><li>Advices<br />Art of Start<br /><ul><li>Value
  102. 102. Specialize
  103. 103. Find partners
  104. 104. Relay on success
  105. 105. Ensure a market
  106. 106. Watch the model & standards
  107. 107. Channel</li></li></ul><li>New Business Models<br />Art of Start<br />
  108. 108. Challenges<br />Future Models<br />long term<br />(beyond 5 years)<br />short term<br />(1-2 years)<br />midterm<br />(3-5 years)<br />
  109. 109. ¿Dónde estamos?<br />Contacta con iSOCO<br />¿Quieres innovar?<br />Barcelona<br />Tel +34 935 677 200<br />Edificio Testa A<br />C/ Alcalde Barnils, 64-68 <br />St. Cugat del Vallès<br />08174 Barcelona<br />Madrid<br />Tel +34 913 349 797<br />Av. del Partenón, 16-18, 1º 7ª<br />Campo de las Naciones <br />28042 Madrid<br />Valencia<br />Tel +34 963 467 143<br />Oficina 107<br />C/ Prof. Beltrán Báguena, 4<br />46009 Valencia<br />Pamplona<br />Tel +34 948 102 408<br />Parque Tomás <br />Caballero, 2, 6º-4ª<br />31006 Pamplona<br />

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